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(BW) Chapters 10-16

What’s in it for me?
Dwayne wants to adapt his sales message to his target audience. What question is his audience likely to ask while reading his message?
all of these:
-objectivity.
-impartiality.
-authority.
Reports written in a formal writing style tend to project
letter format.
Short (eight or fewer pages) informal reports addressed outside an organization are usually presented in
To inform the reader of the many different features offered on the Apple iPad
Which of the following is an effective statement of purpose for an informational report?
Our college campus should extend café hours to meet the needs of evening students.
Select the best wording for a recommendation.
Include at least one heading per report page.
Matt is preparing headings for a report he is writing. What is the best advice you can give him as he creates his headings?
When you expect resistance or when you need to educate the receiver, use the indirect organizational pattern
Effective persuaders may choose from different organizational strategies to get the results they want. Which of the following is the most accurate statement about organizational patterns?
maintain one’s reputation and credibility
A strong motivator that encourages ethical behavior in business is the desire to
the direct strategy
Kyoung has an espresso maker that stopped working properly within the warranty period. He plans to write a claim letter to the company. Because he feels his request to have his espresso maker repaired at no cost is justified and will be granted, he should use
appeal to the company’s sense of responsibility and pride in its good name.
When writing a claim letter to a company, you’re more likely to be successful if you
indirect.
When the conclusions and recommendations, appear at the end of the report, the organizational strategy is
When readers must be educated about the topic
In which of the following situations should the indirect pattern of organization be used for a business report?
Avoid including your own opinions and perceptions
You must write a business report for a client and want to use a formal writing style. Which of the following should you do?
To inform the reader of the many different features offered on the Apple iPad
Which of the following is an effective statement of purpose for an informational report?
significance.
Heidi is writing a report about ways to reduce the time it takes to process a customer return and is determining why the topic is worth investigating at this time. Heidi is looking at the
all of these choices:
-a work schedule.
-a research strategy.
-a statement of the problem.
A good work plan for a business research project includes
research databases.
ABI/INFORM Complete, Business Source Premier, JSTOR Business, Factiva, and LexisNexis Academic are
search tools.
Google, Bing, Yahoo Search, and Ask are examples of
reports.
Much of the information that allows decision makers to run their organizations effectively in the digital age comes to them in the form of
The range for daily sales for the week, $89,000, $75,000, $98,000, $66,000, and $99,000, is
$33,000.
Select the best wording for a recommendation
Our college campus should extend café hours to meet the needs of evening students
The direct pattern of organization is appropriate for reports whose audience
requires persuasion to agree with the report’s conclusions and recommendations
Informational reports should be organized using which of the following patterns?
Introduction/background, facts/findings, summary/conclusion
Matt is preparing headings for a report he is writing. What is the best advice you can give him as he creates his headings?
include at least one heading per report page
Progress and interim reports
describe the status of continuing projects.
Gavin wants to encourage his boss to allow him to telecommute. What type of report will he most likely prepare?
Justification/recommendation report
Unsolicited proposals should
convince the reader that a problem exists.
Formal proposals differ from informal proposals in
size and format.
What is the most accurate statement about grant proposals?
Skilled grant writers are among the most in-demand professionals today.
A business plan mission statement
explains the purpose of your business and why it will succeed
Which of the following components is typically included in a formal report but is optional in an informal report?
Table of content
The financial analysis section of a business plan should
explain how much money you already have.
Lydia’s report contains sensitive topics that may upset her readers. What type of heading should she use in her formal business report?
Functional headings
To avoid sounding repetitious in a formal business report,
present the data slightly differently.
An effective opening for an informal proposal might be We are pleased to submit this proposal describing how our ethics training program can help your employees make the best decisions when faced with ethical dilemmas on the job.
True
If your costs increase later, you can raise the prices listed in your proposal budget.
False
You will be presenting a proposal about eliminating one of your company’s product lines, and you expect your audience to be hostile toward your ideas. You should
be calm and controlled and speak evenly and slowly
1. What is an advantage of zoom presentations?
These are all advantages of zoom presentations:
-They help the audience better understand and remember content, details, and relationships.
-They allow presenters to communicate their ideas in a more exciting, creative way.
-Audience members seem to appreciate the cinematic, interactive quality of zoom presentations.
It is illegal for employers to use Google and social media sites to screen job candidates.
What is the most accurate statement about employers using Google and social media sites to screen job candidates?

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