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Capabilities and Core Competencies Company

Low cost carrier & Efficient flight system Virgin Blue operates on the busiest routes and over that offering low cost fare with no frills along with a single class system so that more people can afford to travel by air rather than long hours of road (Information, 2004). It provides non stop flights for maximum customer satisfaction. Over the years it is also expanded its flight operations and covering more destinations with specially care about time, quality and comfort. Competency in Technology As the company has grown it has continuously invested in the technology to make its operation more efficient.

Their IT team comes up with creative idea in order to be the first one in the industry to implement the technology. They have been able to give the biggest E commerce business with the complex system and technology in Australia. Recently the Company has installed a wireless infrastructure which would increase the customer satisfaction, along with flexible and versatile solution to the airline reservation system (Crozier, 2009). Blue sees this installation as an added feature to its competitiveness to increase customer base and lower costs. Employee Engagement

Considering the challenges in the external environment and the high rate of terrorism around

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the world the company has been able to keep its employees motivated and committed to the company. There team leader makes personal efforts in order to engage and communicate with the employee even if its as small as shaking hands or greeting them (Breaking in a new culture: the Virgin Blue story, 2003). These things tend to have a positive impact on them which will be reflected in their performance. The right people are given the right role to get their full potential.

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