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Category Management Exam 1 Ch. 1

Category Advisor
A position within category management, the retailer usually assigns this position to a competitior in the same category. This competitor provides 2nd opinions to the decisions made by the category captain.
The category advisor is usually a team of people called a validator, co-captain, or consultant. They have the same role. They review the planogram and promotions to make sure it is fair to all other vendors within that category.
Category Leader
The vendor with the largest share in a category. Sometimes serve as advisors to reduce their cost.
Category Management
A manufacturer or retailer process of managing categories as strategic business units to generate consumer value.
Category Captain
Usually a supplier or vendor appointed to be in charge of that category. One is chosen for each category
Category Manager
Person ultimately in charge for the category
Market data
Total dollar sales or total unit sales
Efficient Consumer Response (ECR)
Assortment, product introduction, promotions, and distribution
Detailed depiction of a display of computer images or a photograph that analyzes data to ensure the success of the cateogory
Point of sale
Data of retailers sales by dollar and unit
Stock Keeping Unit (SKU)
The products gross margin: Sales pric-cost of a product retailer and vendors focus on
Universal Product Code (UPC)
A bar and numeric code that enables retailers to use technology to maintain and access inventory by scanning a code
Companies who provide products and services to retailer to sell their product
Proprietary Data
Private data controllled by a business or retailer allowing the retailer to limit acess to this sensitive data
Strategic Business Unit
Process of mamaging categories; produncing enhanced business results focused on delivering customer value, profit, sales for entire groups of product categories
Trade Partners
Retailers and vendors work together in the pursuit of profit and productivity while providing a desireable level of consumer satisfaction.
Same as the co-captain and consultant
Syndicated data
Data provided by a company for public use like ac nielson

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