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Customer Experience

Top 10 Customer-Centric Marketing Trends for 2016

2016 will be the year of the customer. Marketers will be talking about customer-centric marketing, customer experience, customer journeys, customer insights and other ways of analyzing, attracting, delighting and obsessing over customers. The following top marketing trends for 2016 can help you be more customer focused and stay ahead of the competition, if your marketing strategy includes …

Customer Services

As well as internal customers, like every business, Boots also consists of external customers. These are people who are seeking for good quality customer service and hoping to receive useful and professional advice. Having said this, their needs would be considered different to those internal customers in that they do not exist within the business …

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At This Store, the Fitting-Room Mirrors Know All

It's been an unseasonably warm November in New York City, but Ralph Lauren's Polo flagship store on Fifth Avenue is ready for Christmas. The three-floor building, built to resemble a ski-lodge, is tastefully decorated with white lights, holly and stockings. Upstairs in the “living room” — complete with a couch, cowhide rug and functional fireplace …

Customer Service Management

Customer service management has always been a concern for many businesses. It is becoming a bigger issue, as many organizations realize the advantages of managing the relationships with customers. The benefits of good customer service management will increase, as an organization begins to provide effective and efficient customer support. Small and large organizations should embrace …

3 Fundamentals of Better Customer Experiences

Putting the customer at the center of your business is a hard thing to do. That task takes humility and mental agility to come to the right starting point; and that point is the customer’s own subjective reality. Related:  It takes time spent with customers in their own context to empathically understand them; theorizing about them …

Can a Food Blogger Force Starbucks to Change Its Pumpkin Spice Latte?

First, Vani Hari convinced . Then, she for including azodicarbonamide – "the yoga mat ingredient" – in their bread. Now, she's tackling everyone's favorite fall Starbucks order: the Pumpkin Spice Latte. On Monday, Hari published a post on her popular blog The Food Babe titled "." While Hari details the difficulty to finding an exact …

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