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8 Ways Marketing Agencies Can Position Themselves for Sales Success Essay

Marketing agencies may devote the majority of their time to managing the campaigns of existing clients, but those marketing agency owners are like those of …

How Do You Solve the Discount Conundrum in B2B Sales? Essay

Research has shown that nearly 11 months of a year-long contract to pay off the associated acquisition costs. In this light, can B2B companies really afford …

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These 3 Million Dollar Apps Were Built By Non-Coders Essay

Friends, family, colleagues and complete strangers all ask me on a regular basis how they can start making money in the wonderful world of . …

6 Tips to Double the Success of Your Video Marketing Campaign Essay

Video marketing has never been more effective at converting prospects into leads. Studies say it’s to reach Google’s first page with a video. Related:  Video …

9 Ways to Speed Up Content Creation and Connect With More Users Essay

Content creation can be a slow and arduous process. Among marketers, the agile are primed for creating and delivering content at lightning speed. Here are …

3 Ways to Listen Better and Become a More Effective Communicator Essay

Conversations about gender dynamics in leadership usually focus on what women can do differently to be more effective. But men also play a part in building better working relationships …

3 Ways to Help Remote Employees Grow With Your Company Essay

Remote workers are a growing trend in modern business, but an off-site team adds a layer of complexity to the age-old problem of keeping your staff both satisfied …

9 Top Marketing Podcasts for 2016 Essay

The podcast listener base continues to grow, showing a from 2015 to 2016. With an estimated 57 million Americans now regularly tuning in, podcasts increasingly …

How Do You Measure the Impact of an Experience? Essay

When Fiat launched its new 500X model last year, the car manufacturer tried something unique: The company partnered with Dynamo, the popular star of "Magician Impossible," . …

4 Reasons Your Company Should Use Native Advertising Essay

Native advertising is new, which makes it prone to controversy. Detractors question the media's objectivity and the potential for misleading consumers — an issue that has been …

Be Your Own Boss: Insights From 3 Successful Franchisees Essay

For anyone who’s an entrepreneur at heart, working for someone else will never deliver true happiness. A little inspiration and creative insights from people who’ve started …

4 Business Automations That Will Boost Work Productivity Essay

I was propelled to share my experience on the usefulness of automation because of what I witnessed a couple of days ago at a well-designed …

9 Ways to Increase Landing-Page Conversions Essay

You know what really sucks? Building a website, putting up a landing page and fighting to get as much traffic as possible to that landing page only …

5 Ways to Penetrate an Already Saturated Market Essay

Are you an entrepreneur seeking to establish a business in an already ? At first glance, it might seem daunting and unattainable, yet it is …

Ignore the Cynics, Hope Is Your Greatest Asset Essay

When you think about all the reasons you cannot achieve many your life's ambitions, you are probably right. Take, for example, the idea that you …

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  Ingvar Kamprad has furnished more rooms than anyone else, living …

4 Ways Chocolate-Chip Cookies Helped an Entrepreneur Become a Better Leader Essay

Usually when you first hear about a entrepreneur it's for what their company has done. When I first heard about , it wasn’t about his …

5 Ways to Increase Your Sales and Make Your Products Easier to Use Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  Product design is nearly everything in proposition-simplifying. The objective is …

How Ford Created a Huge Market by Lowering its Prices Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  Probably no one in business today can remember the earthquake …

8 Ways to Gracefully Receive a Compliment Essay

While I was in the check-out line at the grocery store the other day, the customer ahead of me complimented the cashier on her earrings. …

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  The two simplifying strategies — price simplifying and proposition simplifying …

5 Ways in Which You Should Let Employees Influence Your Brand Essay

Relinquishing control of the company brand is intimidating for employers. But allowing their employees to have a say in it can be positive. Example: Recently, , allowing …

8 Habits of Wildly Successful People Essay

You know what they say about opinions — everybody has one. If you want to see that truth in action, just Google “characteristics of successful people.” …

How to Curate Content and Grow Your Online Following Essay

How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what …

5 Steps to Creating Metrics That Matter for Your Company Essay

Times have changed since 1998 when was founded at the start of the dot-com boom. When I acquired the company more than 10 years later …

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