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Make More Happen

Defining Your Ever-Present Brand Energy Essay

The following excerpt is from Karen Tiber Leland’s book . Buy it now from | | One of the first questions I ask every new client …

5 Signs It’s Time to Rebrand Essay

Your brand is the core identity of your business: a collection of all the values, ideals, characteristics and personality traits of your company reduced to a single …

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5 Reliable Ways Stressed Entrepreneurs Can Stay Sane and Happy Essay

Entrepreneurship can seem glamorous, and many people view it as a way to end their “suffering” from a 9-to-5 job. Looking from the outside in, though, few …

Why Parent Your Kids When This Robot Nanny Can Do the Job for You? Essay

Robots can do many things humans can do, often better. They , stand in for and . One thing we're sure they can never do …

Data ‘Changes a Brand From a Promise to an Outcome’ Essay

People have long feared a dystopian future in which the government or corporations know everything about everybody, track their movements and predict what they’ll want …

3 Lessons From Tim Ferriss About Avoiding Burnout Essay

We sat in the southern courtyard of Oheka Castle, the 127-room chateau-style estate along New York’s affluent North Shore. As the other guests at the dinner …

Texting Affects Our Email Habits Way More Than You Think Essay

If the last couple of years are any guide, the fallout from high profile hacks such as the ones that targeted Sony, the Democratic National …

Why Your Brand Should Establish a Meaningful Social Purpose Essay

Weaving social altruism into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company …

Identifying Your Signature Service Essay

The following excerpt is from Karen Tiber Leland’s book . Buy it now from  |  |  Signature Services are specific know-how, competencies and/or offers that you, your team …

Choosing the Media and Strategies That Best Fit Your Brand Essay

The following excerpt is from Karen Tiber Leland’s book . Buy it now from | | Putting together a media plan begins with getting the …

Nike’s Self-Lacing ‘Back to the Future’ Sneaker Is Here and Is Cooler Than You Think Essay

Sneakerheads of Earth, rejoice! The Nike Mag, inspired by the self-lacing sneakers Michael J. Fox wore in , are finally a reality and being made …

What This Year’s Best Streamed Brand Campaign Got Right Essay

Tuesday night marked an exciting moment for online video talent. Bringing together 2016’s biggest internet stars, the honored the best of the web's video content …

These Companies Are Giving Employees an ‘Unsick Day’ Essay

It’s not just lunch breaks and vacation days that go by the wayside when “” feel guilty for taking time off. It turns out that …

Succeeding Outside of Silicon Valley: How the Rest Will Rise Essay

The day after I got home from our fifth tour, where we toured startups across the U.S, I turned on the TV to watch one …

The Holiday Marketing Campaign Hall of Fame (Infographic) Essay

The holidays signal a change in consumer behavior. Buying increases near parallel with a little R&R and family time. This means more people are watching –– …

4 Ways to Ensure Your Startup Will Survive Disaster Essay

In September, record flooding forced more than 10,000 Cedar Rapids, Iowa, residents  their homes and businesses. The Cedar River water levels exceeded 22 feet — a full …

7 Ways Entrepreneurs Drive Economic Development Essay

There’s been a lot of talk lately about the future of work. Much of the time, these conversations are fueled by the anxiety many of …

For This Dad, CEO Is Just His Day Job Essay

I recently had the pleasure of meeting this year’s summer interns over lunch at our agency. I asked one of them afterwards whether she enjoyed …

Going Up? 5 Steps to Your Perfect Elevator Pitch. Essay

What if you had a potential investor or customer standing next to you and you had 30 seconds to sell your idea or business to …

Think 5G Would Only Make Streaming Faster? It’d Also Be Great for Business. Essay

A decade ago, streaming video on a mobile phone was wishful thinking at best. Today, a video chat app invented by a college student is …

Is It Feasible to Be a Solo Entrepreneur? Essay

There are more resources available for entrepreneurs than ever before. You can find out what it takes to be an entrepreneur, do your market research, …

3 Ways These Green Companies Are Promoting Healthy Workplaces – and How You Can, Too Essay

Mental and physical health are like heads and tails: two sides of the same coin. Whether it’s a lunchtime run or our weekly office yoga …

The Life-Changing Book That Helps This Entrepreneur Think Big Essay

Cooking can be intimidating, especially if you’re busy and on a budget. But if you had a community and easy to follow advice your fingertips, …

Quitting My $97K Job Saved My Life Essay

Ever feel like you're destined for something greater? Like you're not reaching your full potential? Like you're making a living but not a life?  That's …

Boost Productivity by Getting More Rest and Working Shorter Days Essay

Sweden is switching to a 6-hour workday with 25 percent boosts in productivity. But how? Paradoxical as it seems — more rest is the key to more …

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