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Make More Happen

Fresh Ideas Like Rock Walls, Dog Hotels and Mobile Video Game Parlors Are Revitalizing Franchising Essay

Tim Walsh learned to love rock climbing in the Shawangunk Mountains, a bedrock ridge outside the town of New Paltz, 80 miles north of New …

5 Reasons Not To Take Your Entrepreneur Self So Seriously Essay

Consider the entrepreneur, grinding toward his goals, pushing past the pain and battling against his lesser self. It’s a noble picture. But there's more to entrepreneurship than …

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How to Build a Thriving Startup Ecosystem Anywhere Essay

Around the world, entrepreneurs are dealing with the same problem. In cities like Chicago, Barcelona, Nairobi, Tel Aviv, Mumbai, Singapore and Sydney, they’re trying to harness …

The Surprising Election Issues Working Families Care About Most Essay

This article orginally published September 23, 2016.  So much hinges on this year’s presidential election, but partisan divides and candidate personalities often cloud what's really …

Hiring an Intern: 6 Things to Know Before Saying ‘You’re Hired!’ Essay

In life and in business, we’re faced with tough situations where there is no clear-cut answer. A week into my first high school relationship, I …

4 Ways to Love the Job You Hate Essay

It's 9 p.m. on a Friday night. Instead of going out to relax and grab drinks with friends, I'm sitting at my home office doing …

Content Marketing Takes Time, But Can Add Huge Value Essay

Content marketing is the business buzzword du jour. Every brand, big and small, is trying to determine its content marketing strategy as a pathway to …

Low Productivity? You May Need a Digital Detox. Essay

We are inundated with technology. From the moment you wake up in the morning and pick up your smart phone to end the alarm, to …

5 Lessons Learned From the World’s Greatest Uber Driver Essay

Recently, on the way to LAX airport I took an Uber ride that would change my perspective of how I saw employees. There is this …

Reach More Customers with Influencer Marketing Essay

A trusted brand recommendation is important when attracting the right leads. High-level influencer connections can help you connect with those prospects, which can make a …

From Steven Tyler to Steve Wozniak: The Woman Rocking ‘The Silicon Valley of The North’ Essay

Warning to residents of the Waterloo region of Ontario: for the next four days, things are going to get really loud. The inaugural  technology and music summit has …

The Marketing Genius Behind Snapchat’s Name Change Essay

When a company makes a major change to its brand or image, any number of things can happen. Loyal users may reject the change — as …

Elon Musk Outlines Plans to Put Humans on Mars Essay

SpaceX is developing an interplanetary rocket and capsule to transport large numbers of people and cargo to Mars with the ultimate goal of colonizing the …

Failure Is Just a Temporary Resting Place Essay

Most people argue that "failure" is a dirty word and something you should avoid at all costs, especially in the world of business. In the media, we …

Seth Godin: Think of Your Customers as Weird, Not Dumb Essay

Even if you eat yogurt, drink coffee, wear glasses and check regularly, you may not have noticed the one trait that all of these products …

Now Customers Can Hail an Uber From Your Website Essay

In an ideal scenario for brick-and-mortar businesses, when a customer is done browsing your website and decides she wants to buy something, she would just …

Defining Your Ever-Present Brand Energy Essay

The following excerpt is from Karen Tiber Leland’s book . Buy it now from | | One of the first questions I ask every new client …

5 Signs It’s Time to Rebrand Essay

Your brand is the core identity of your business: a collection of all the values, ideals, characteristics and personality traits of your company reduced to a single …

5 Reliable Ways Stressed Entrepreneurs Can Stay Sane and Happy Essay

Entrepreneurship can seem glamorous, and many people view it as a way to end their “suffering” from a 9-to-5 job. Looking from the outside in, though, few …

Why Parent Your Kids When This Robot Nanny Can Do the Job for You? Essay

Robots can do many things humans can do, often better. They , stand in for and . One thing we're sure they can never do …

Data ‘Changes a Brand From a Promise to an Outcome’ Essay

People have long feared a dystopian future in which the government or corporations know everything about everybody, track their movements and predict what they’ll want …

3 Lessons From Tim Ferriss About Avoiding Burnout Essay

We sat in the southern courtyard of Oheka Castle, the 127-room chateau-style estate along New York’s affluent North Shore. As the other guests at the dinner …

Texting Affects Our Email Habits Way More Than You Think Essay

If the last couple of years are any guide, the fallout from high profile hacks such as the ones that targeted Sony, the Democratic National …

Why Your Brand Should Establish a Meaningful Social Purpose Essay

Weaving social altruism into a business is becoming an increasingly popular trend. From seeking certification as a B Corporation — in which a for-profit company …

Identifying Your Signature Service Essay

The following excerpt is from Karen Tiber Leland’s book . Buy it now from  |  |  Signature Services are specific know-how, competencies and/or offers that you, your team …

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