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Marketing Bootcamp

4 Phases of Market Research to Ensure Success Essay

Failure is almost a rite of passage in the startup space, with  crashing and burning. Tellingly, fail because they created a product no one wanted to …

4 Easy and Effective Email Marketing Tips for Your Small Business Essay

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate …

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10 Offline Marketing Strategies That Still Work Today Essay

Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending …

25 Fastest Growing Freelance Skills Essay

People are finally waking up to the fact that freelancing is a better option than fighting the daily 9-to-5 rat race. The flexibility, independence and opportunity to …

5 Tips for Getting Media to ‘Swipe Right’ on Your Press Release Essay

In many ways the rules of dating and interacting with the media aren’t all that different. When searching for love, or trying to get a …

How to Avoid Potential Pitfalls With User-Generated Content Essay

 (UGC) is like gold hidden in the rubble. Its potential value is great, but you'll need to do a lot of navigating to unlock its true …

Verizon Purchased Yahoo: What Does This Mean for You? Essay

Yahoo is no longer an independent entity. Verizon has in a purchase that makes Verizon even larger than it was before. This broadband and cell …

6 Ways to Boost Sales With AdWords Expanded Text Ads Essay

Expanded text ads () are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 …

5 Simple, Low-Budget Growth Hacks to Increase App Downloads Essay

Are you looking for simple strategies that can lead to thousands — if not millions — of downloads? Are you looking for out-of-the-box app marketing ideas …

6 Wise Investments for Your Small Marketing Budget Essay

If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a …

How to Sell With Emotion Essay

The following excerpt is from Craig Simpson's . Buy it now from  |  |  Ad legend Robert Collier’s phenomenal success as a copywriter made him a figure that …

4 Advertising Principles from Ad Legend David Ogilvy Essay

The following excerpt is from Craig Simpson's . Buy it now from  |  |  Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He …

The 6 Essential Components of Effective Sales Letters Essay

The following excerpt is from Craig Simpson's . Buy it now from  |  |  Think of the following six points as a kind of “Sales Letter Writing 101.” …

4 Tips for Crafting the Ideal Sales Letter Essay

The following excerpt is from Craig Simpson's . Buy it now from  |  |  If one of the greatest marketers of his time were to tell you what …

How to Determine Your SaaS Business’ Cost of Acquisition Essay

Without customers, it’s impossible to build a successful SaaS business. And, when you’re first getting your business up and running, you might be inclined to get …

Are You Making Any of These 6 Marketing Mistakes? Essay

I recently hit a wall in one of my businesses, recognizing that I was making some critical marketing mistakes. But until that moment, I hadn't realized …

What Pokémon Go Can Teach You About Creating Buzz Essay

Pokémon Go has achieved huge success in recent months. In fact, it's managed to win and is now one of the best-selling apps online. The buzz …

5 Reasons to Quickly Start Using Accelerated Mobile Pages Essay

So you’re thinking about adding Accelerated Mobile Pages (AMP) to your website? Stop thinking and start doing! Of course, it is all about how you implement …

5 Ways to Not Write a Guest Blog Post Essay

Imagine that you’re on a date. He’s tall, dark and handsome — your dream guy — but soon enough things start to go wrong. He lies about …

If Your Content Marketing Isn’t Working This Is Probably Why Essay

Content marketing can be a fickle thing. One day a strategy works, the next, it doesn’t. Just when you think you’ve cracked the code, you …

12 Simple Ways Restaurants Can Increase Revenue Essay

My team at does a lot of restaurant marketing, and over the years we’ve seen hundreds of trends come and go. Some restaurant owners are …

For Product Placement Marketing, It’s All About the Moolah Essay

The most effective advertisements have always been the ones that don’t look like advertisements. — placing brand name products in movies and television shows — …

The Intersection of Psychology and Marketing Essay

Across TV, radio, print, web, and mobile, invest advertising dollars, creative energy and time into targeted messages meant to trigger an emotional response among consumers. …

3 Easy Ways to Create Customer-Winning Content Essay

What’s the point of a top-notch content strategy when your writing doesn’t appeal to your target audience? The answer is, there is no point. You can …

5 Online Basics Your Business Needs to Survive Essay

It’s no secret that the internet has taken over the world. Many of us would now have a difficult time living without it, as we …

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