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Marketing Bootcamp

The Keys to Success Behind a Multi-Million-Dollar Construction Company Essay

Any business — whether it's washing windows or consulting — needs to take advantage of technology or risk losing out on precious customers to faster …

How to Be Like Banksy and Reap Massive Exposure Through Guerilla Marketing Essay

Graffiti is one of the few tools you have if you have almost nothing. And even if you don't come up with a picture to …

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The Art of Persuading Customers to Tell Your Story Is Becoming a Science Essay

Years ago, before there were such things as social media, user reviews and the Internet, there used to be a men’s store in my hometown of …

These Viral Marketing Masters Share Their Secrets for Success Essay

Sixty-six and a half million. Fifty-three million. Thirty-seven and a half million. Are these the balances of my offshore bank accounts? I wish but, sadly, …

3 Surprising Takeaways From Robert Cialdini’s ‘Pre-Suasion’ Essay

After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is As you might expect after the long …

Online Marketing Agencies: Love ‘Em or Leave ‘Em? Essay

On HGTV’s hit show unsatisfied homeowners are given the chance to move to a new house or to renovate the one that they currently have. Some …

5 Lessons From Kid Entrepreneurs Making More Money Than You Essay

Entrepreneurs come in all shapes and sizes. That’s the beauty of innovation — as long as you have a great idea and a passion for …

5 Ways New Companies are Capturing the Growing Senior Market Essay

Those in the marketing, advertising and PR businesses are spending an inordinate amount of time worrying about how to market to the rapidly growing millennial …

3 Compelling Reasons to Adopt Agile Marketing Essay

Is “” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by …

Trust Science to Help You Build Your Personal Brand Essay

Your brain is hardwired to devour visual information. In fact, neurons that process visual information make up  — compared with 8 percent to decode input from your …

How to Use Content to Create Trust With Users Essay

Q: How can an online publication startup create trust with its users? A: We’re than ever these days and with the rise of companies getting …

5 Ways Worthless Content Is Driving Away Your Readers Essay

Based on many of the articles I see every day, it has become apparent to me that bad content is vogue. There is an undeniable …

Learn How to Create Legendary Promotions in This Free Teleseminar Essay

How can entrepreneurs create impactful and yet cost-effective marketing campaigns that translate instantly to revenue? Two marketing experts will help answer just that — they'll provide valuable …

The No. 1 Reason Your Online Business Isn’t Making Money Essay

We live in an interesting time. Today, 3 billion people log onto the internet each day, and that number is growing by 8 percent every …

50 Easy Ways to Drive Traffic to Your Website Essay

More website traffic is always a good thing. And most online marketing strategies do revolve around building traffic to your site. Yet it’s sometimes challenging …

How Small Business Networking Strengthens Your Personal Brand Essay

Ideally, every business can only survive when there are people, and one’s net gain depends on his network. No wonder the economics analysts maintain that …

4 Effective Email Marketing Conversion Tips for Small Businesses Essay

Email marketing allows you to reach a highly targeted audience at a low cost. In fact, experts at Campaign Monitor, an email marketing company, estimate …

4 Rules For Converting Leads into Sales Essay

There are hundreds of millions of blogs cluttering the internet. The companies you are up against are not just the ones from two blocks away. …

How to Promote Your Podcast Essay

Before we launched , so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds and feel just right. We …

4 Top Mistakes Your Brand May Be Making When It Markets to Small Businesses Essay

Having worked as an advisor for companies ranging from start-ups to Fortune 500 members and even global multinationals, I see the same mistakes being repeated …

3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time Essay

With the power of the Internet so readily available to every small business owner, it never ceases to amaze me how many companies insist upon …

‘Digital Unicorn’ Is the Next Big Marketing Hire You Want to Make Essay

I was meeting with a marketing professor recently and she asked me about my prediction on the next trend within the digital marketing industry. I …

Why Influencer Marketing Is Great for Your SEO Essay

Many marketers strive to align themselves with influencers because this kind of engagement has been proven to rapidly expand brand visibility for many businesses. With …

After A Failure, What Makes Customers ‘Trust’ Again? And Can Chipotle Pull It Off? Essay

After a 2015 E. coli and norovirus outbreak that sickened more than 50 customers across 11 states, Chipotle's second-quarter profits are down 81 percent year over year, …

3 Ways to Engage Your Readers with Thoughtful Content Essay

Writing shallow, generic content is easy, requires minimal research and demands little prior knowledge of the subject — all of which are selling points for content writers. …

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