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Marketing Bootcamp

Why You Should Immediately Maximize Your Local SEO

Would you throw a party and not send invitations? Of course not, but that’s what you do when you ignore local SEO. Alternately, if you …

7 Email Etiquette Strategies That Will Win You Clients for Life

Most of us are so comfortable communicating via email that we don’t give it much thought. We dash off messages while eating lunch with the …

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4 Simple Strategies for Influencing the Affluent

So you have a product or service that caters to the rich. The clients you want are ultra-wealthy, extremely busy and pretty much untouchable. While every business …

5 Ways Brands Can Build Loyalty With Young Consumers

Building brand loyalty among consumers is complicated at best. But companies who hope to cultivate a strong following among the youngest generations, including , have …

5 Ways to Reach Businesses Looking for Your Services But Haven’t Found You Yet

Google “” and you’ll find a wealth of information on how to reach the general public. If your business caters to consumers, these tips can …

Facebook Accused of Letting Advertisers Discriminate by Race

A new report claims that Facebook is letting advertisers discriminate based on race. ProPublica  that the social network lets advertisers narrow their audience by "Ethnic Affinity," …

7 Things You Didn’t Know About Pocky

When it comes to stuffing our faces, we're all for food that does the hard work for us. Enter , the little biscuit stick that …

Here Is Why You Should Be Running Native Ads

There are multiple options when it comes to attracting customers online — promoted social media posts, pay-per-click ads and banner advertising are just a few …

The ‘Why Before You Buy’ Is Key to Connecting With Customers

Consumers today search everywhere to find what they need and want. They’re at home, they’re at work, and they’re on the go. This customer journey …

10 Ways to Get High-Roller Customers Spending More With You

High-quality customers can be defined in several ways. They may be customers eager for your products or services and predisposed to spend as soon as …

Your Clients Have Decision Fatigue, You Caused It and It’s Killing Sales

Prisoners up for parole have the highest likelihood of being released based on one surprising factor. It has nothing to do with the potential parolee’s …

5 Rules of Marketing That Will Help You Find the Right Niche and Thrive

In 2016 the internet is filled to brimming with white papers and ebooks on how to create an optimal landing page, set up an inbound …

7 Lessons Entrepreneurs Can Learn From Vine’s Demise

Last week Twitter announced that it is shutting down Vine. The six-second video creation app won’t be available much longer. Although the site will remain …

The Ghost of Vine Will Haunt Social Media Marketers Forever

In the ephemeral world of social media, Tweets are gobbled up, Facebook posts forgotten, Instagram photos fade, but your followers keep growing and your reach …

8 Website Conversion Tips From a Luxury Mattress Brand

We often hear about the importance of search engine optimization, email marketing, pay-per-click advertising, social media marketing and content marketing — all ways to attract …

9 Ways to Polish Your Instagram Account and Take Marketing to a Whole New Level

Is your Instagram profile ready for the real business opportunities that come with introduction of business profiles? Wondering how to polish and perfect the look …

How to Prepare Your Business to Win Big on Black Friday

There’s no shopping day quite like Black Friday. Whether you participate online or battle your way through hoards of determined shoppers, Black Friday can be …

10 Steps to Build Your Stature as an Influencer

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge …

6 Common Problems for Marketing Agencies and How to Fix Them

Did you know that most modern marketing theory has its ? When laws prohibiting monopolies were passed across the nation, businesses had to begin competing for …

Why ‘Make America Great Again’ Beat ‘Stronger Together’

Political pundits will, for years to come, dissect how political neophyte Donald J. Trump defeated Hillary Clinton to become our nation’s 45th president. But, as …

5 Ways Best-selling Entrepreneurs Market Their Books

As an entrepreneur, self-publishing a book can be a great way for you to and share your ideas with a potentially unlimited number of people. …

How to Run a Victory Lap That Amplifies Your Media Coverage

Sports stars are not known for being modest winners. From bus-top trophy parades, back flips, cartwheels and laps of victory, when they come out trumps, …

5 Ways Your Old Blogs Can Generate New Leads

You’ve probably invested a lot of time and money into your blog. Perhaps you’ve hired freelancers to contribute content, or you’ve spent hours pouring over analytics …

LinkedIn Is Still the Key to Generating Business Leads

After the initial buzz, interest in LinkedIn leveled out. And then last February, its stock price actually took a plunge to a . That was more than a …

10 Conferences You Should Attend As A Business Owner

What’s the most important investment you can make as an entrepreneur? An investment in you. And that willingess to grow and learn is something that …

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