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Marketing Bootcamp

After A Failure, What Makes Customers ‘Trust’ Again? And Can Chipotle Pull It Off? Essay

After a 2015 E. coli and norovirus outbreak that sickened more than 50 customers across 11 states, Chipotle's second-quarter profits are down 81 percent year over year, …

3 Ways to Engage Your Readers with Thoughtful Content Essay

Writing shallow, generic content is easy, requires minimal research and demands little prior knowledge of the subject — all of which are selling points for content writers. …

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7 Pitfalls to Avoid When Launching on Amazon (Infographic) Essay

There is no longer a distinct line between brick-and-mortar and online store, between Facebook checkout and marketplace presence. Sure, each of these channels may boast …

5 Marketing Tactics You Can Borrow From Popular Hotels Essay

Competition in the hotel industry is fierce, requiring companies to get more and more creative with their marketing strategies in order to stand out in …

5 Ways to Market Your Business for Free (or Nearly Free) Essay

A lot of entrepreneurs get discouraged because they don't have massive marketing budgets and assume there aren't effective ways to promote their business without deep …

4 Steps to Creating Great Blog Posts When You’re Pressed for Time Essay

Having a company blog is really important. But if you’re anything like me, you’re often pushed for time, and writing new content sometimes doesn't get the time …

3 Practical Ways to Build a Massive Business Email List Essay

Social media has changed the way we communicate; it's opened doors for many business owners. There are millions of users on social media and we have …

Want to Become a Digital Marketing Expert? Here is How to Get Started. Essay

Q: How do you suggest getting started in a career in digital marketing? A: Digital marketing is a moving target that is constantly evolving, making …

Why Does Multi-Level Marketing See Millennials as Easy Pickings? Essay

Two days ago, something weird happened to me. I was mistaken for a millennial. It’s not the first time that someone has thought I was younger than …

How Do You Stand Out From 500,000 Advertisers on Instagram? Essay

Instagram just hit . But things haven't always been that rosy: When the company introduced its advertising capabilities,  there was a lot of disgruntlement from …

4 Reasons Why Amazon’s Product-Search Dominance Matters Essay

Data continues to affirm Amazon.com’s dominance in the product-search industry. In fact, recent  reveal the Amazon  as the place most American consumers begin their product research. For …

The Shocking Truth About Louise Delage’s Instagram Account Essay

Have you heard of Louise Delage? In case you haven't, Delage is a 25-year-old Parisian, who rose to Instagram stardom in just eight, short weeks, with more …

What Instagram Star Louise Delage Can Teach You About Marketing Essay

Meet Louise Delage. She’s the girl women want to be and men want to be with. She’s beautiful, charming, outgoing and mysterious. Louise Delage seems like the …

How To Grow Your Affiliate Website Business Essay

Is there a business model where you can forego product development and go straight to marketing and sales? There is, and it’s called affiliate marketing. …

You Don’t Need a Big Budget to Do Neuroscience Marketing Essay

Neuroscience is the study of the function of the nervous system and brain, and this includes fields such as psychology, psychiatry and physiology. Neuroscience marketing considers the findings …

7 Ways a Plus-Size Model and CEO Turns Followers Into Sales Essay

Model and entrepreneur launched her swimwear company  a year ago with the hopes to create clothing that empowers and boosts the confidence of women of all sizes. Oh, and also …

These Are the Best Times to Post on Social Media Essay

Social media plays a valuable role in , sales, and more. That’s why it’s vital for your company to keep up with new social media …

How to Make Your Instagram Account Impressive Essay

Did you know that Instagram has more than 500 million monthly active users? Wow! No wonder the question I get asked most often is, on …

4 Social-Media Mistakes Your Business Can’t Afford to Make Essay

Social media marketing is something you need to be doing. It’s too effective when it comes to growing your business to ignore it. As more …

5 Key Ways to Make Your Product More Useful or More Appealing to Customers Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from | | There are five ways to make a …

How 3 Clever Restaurateurs Turned McDonald’s Into a Price-Simplifying Worldwide Phenomenon Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from | | One day in 1954, a fifty-two-year-old man …

3 Ways to Redesign Your Product and Spark a Price Revolution Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  With price-simplifying, price is the strategy. Everything else is tactics …

6 Marketing Collaboration Tips From the Experts Essay

Marketing is becoming more multi-faceted than any other department in a business, and no one knows this better than marketing executives who manage these teams. …

Want to Make 6 Figures From Your Amazon FBA Business? Here’s How. Essay

If you want to grow your business to six figures, it must be scalable, regardless of the business model. The advantage of a Fulfillment by Amazon (FBA) …

How Amazon’s Recent Changes Could Affect Your Business Essay

In online business, building on someone else’s platform always comes with some risks. This topic is often discussed in entrepreneurial circles, but it’s not something …

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