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Marketing Bootcamp

7 Online Marketing Tools That Are Totally Worth the Investment — Free Essay

To do online marketing right, you’ve got to buy the right tools. But what tools are the “right tools”? Related:  After all, some tools are free. Some tools are really complicated. Some are insanely expensive. The point being that with marketing tools, it’s hard to make the right decision.  There are so many alternatives available, and if you …

People Want to Know and Like You. Invest in Your Personal Branding Now. — Free Essay

The earliest days of a new startup are an exhilarating, sleepless whirlwind of hope, fear and stress. You’re probably doing just about all you can handle, wearing way more hats than any one professional should as you pour your heart and soul into your fledgling business. As someone who has built a consulting business from …

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Learning From Volkswagen: 6 Tips for Surviving a Scandal — Free Essay

More than a year before Volkswagen admitted to emissions tests, the Environmental Protection Agency questioned the German automaker about between formal air-quality tests and the vehicles’ higher levels of pollution on the roads. It was the first whiff of scandal, and the company’s eventually admitted to employing emissions-cheating software after the EPA threatened to withhold …

4 Ways to Dramatically Increase Email Subscriptions — Free Essay

Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact, according to digital marketer and blogger Abrar Mohi Shafee writing on the the , “Your email is your biggest asset!” But how can that be with …

How to Shake a Negative Brand Image Using Mobile Marketing — Free Essay

The mobile revolution has made it clear to brands what an amazing platform it is for them to reach consumers and communicate their ideals, message and values. But as is usually the case with new emerging technologies, we are really only beginning to discover the many opportunities the small screen has to offer. Mobile can do …

5 Tricks to Strengthen Your Content Marketing — Free Essay

The world is a noisy place. It takes both heart and skill and to be heard in a way that moves customers to action. and sending out another dull press release isn’t going to fix that. Instead, use your strengths as a company to create content which is as inventive as your product. After running …

3 Ways to Track the True Value, Not Just Return on Investment, of Your Content Marketing — Free Essay

When you’re spending a hefty chunk of your marketing budget on creating and distributing content, it’s only natural that you want to be sure you’re getting a return on the time and resources you put into it. Ever since the rise of data-driven marketing a few years ago, we’ve been scrambling to try and pin …

Why the Bloomingdale’s Ad Was an Inexcusable Marketing Mistake — Free Essay

In a recent Christmas advertisement, Bloomingdale's startled the world and sparked a slew of complaints on social media. A woman is laughing, with her head tossed back at a holiday party. The man on her right, however, is strategizing, and even has a creepy look on his face. The caption? “Spike your best friend’s eggnog when they’re …

How to Create a Social-Media Marketing Plan From Scratch (Infographic) — Free Essay

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of …

How Reality Star Bethenny Frankel Achieved Brand Success — Free Essay

This column originally posted on Oct. 23, 2014. There are celebrities that spend all of their time in front of a camera and others that spend it gallivanting about the world. Then there are those that leverage their brand to build incredible businesses and do it with little help from outside players. Enter Bethenny Frankel, who turned a …

Microsoft Ditching the ‘Nokia’ and ‘Windows Phone’ Brands for ‘Microsoft Lumia’ — Free Essay

It appears that Microsoft is entering the final stages of phasing out the “Nokia” brand name for its mobile phones in favor of the new “Microsoft Lumia.” The decision to ditch the Nokia name really isn’t much of a surprise. Microsoft acquired the Finnish company’s handset business in April for $7.5 billion. As part of …

Blogging Is an Art But Attracting the Right Audience Is a Science — Free Essay

You are convinced you have a great gift to offer mankind. You also have the resourcefulness to channel this gift through a business, and you understand the importance of digital marketing in an Internet-driven world. But, indispensable though they may be,  alone do not take one far in the larger scheme of things. Finding and connecting with the …

Increase Your Conversion Rates With These 7 Landing Page Must-Haves — Free Essay

A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly optimized you are essentially throwing your money down the drain. If you want to convert more of your traffic into leads, sales and revenue make sure that your landing pages feature the following …

Want Better Email Conversion Rates? Try These 7 Tips. (Infographic) — Free Essay

Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing — and that isn't going to change anytime soon.  Are your email campaigns performing as well as they could be? Related:  My company teamed up with HubSpot to , using the data from . …

How to Start a YouTube Channel — Free Essay

In his book , marketing and public relations consultant Jason Rich show you how to master the secrets of successful "YouTubers" and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author walks you through the process of creating your own YouTube channel. The process for …

25 Creative Ways to Promote Your App For Free — Free Essay

I've been meeting more and more entrepreneurs who have made it in the app world without spending a penny on promoting their app. And I've known entrepreneurs who've earned more than a million dollars selling their app, largely promoting it for free. Some have made use of press publicity and some generated a lot of …

3 Things You Probably Don’t Know About Google Adwords — Free Essay

I get asked all the time about . For the uninitiated, Adwords are the ads on the top and side of Google when you enter in a search. Entrepreneurs are always wanting to rank their website at the top of every search, but there are certain things that you need to know before getting started …

How Building a Community Helped Launch an International Brand — Free Essay

The following is the 12th in the series  in which branding expert Melanie Spring takes us along on her three-week road trip across the country to meet innovative entrepreneurs whose experiences offer lessons learned to businesses big and small. Blog comments were quickly becoming antiquated and in 2009, Jordan Kretchmer was looking for an online space …

How This Company Is Looking to Rebrand a Whole City — Free Essay

The following is the 15th in the series  in which branding expert Melanie Spring takes us along on her three-week road trip across the country to meet innovative entrepreneurs whose experiences offer lessons learned to businesses big and small. Launching a business is a feat in its own right but helping hundreds of businesses launch is …

7 Power Tools of Persuasion — Free Essay

Just about all entrepreneurs have experienced that warm, tingly feeling when they realize they’ve hatched a brilliant idea that could change an industry, make a meaningful impact and land them a fortune Perhaps the only thing standing between concept and cashing in is the clarity and persuasiveness with which this idea is pitched. Sadly, this …

The 5 Brilliant Strategies You Can Learn From Top Content Marketers — Free Essay

Ready to get started with ?  Although the process might sound daunting, there’s really no need to reinvent the wheel.  Instead, take a page out of the playbooks of the following five industry-leading content marketers.  Adding these to your own content campaigns can take your 2014 marketing initiatives from zero to 60 as easily possible …

Lure Teetering Customers With Digital Coupons (Infographic) — Free Essay

Who can resist the sweet call of a $10-off code? Apparently not many. Ninety-two percent of consumers used a digital coupon in 2013. Compare that to 64 percent in 2007, and you’ve got a huge reason to offer to current and prospective customers. If you’re thinking of offering coupons, consider offering a set dollar amount …

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach — Free Essay

Humans are hardwired to want things — now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to use instant gratification for marketing? If you dig into the psychology behind instant gratification, you’ll be able to understand …

Help! I’m an Introvert! — Free Essay

My wife and I were having a relaxing dinner one night recently. We were sitting around the kitchen table and we were talking when I made some off handed comment about being an extrovert (it fit into the context of the conversation). She looked over at me and said, "Uh honey, I hate to break …

5 Easy Ways to Improve Your Site’s Search Engine Ranking — Free Essay

Juliet Johnson is one happy camper these days. That's because this determined owner of , a high-end staging firm specializing in staging homes in the range of $1 million to $3 million for resale in northern New Jersey–went from being nonexistent in search engine rankings to consistently showing up on the first page for her …

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