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Marketing Bootcamp

12 Simple Ways Restaurants Can Increase Revenue Essay

My team at does a lot of restaurant marketing, and over the years we’ve seen hundreds of trends come and go. Some restaurant owners are …

For Product Placement Marketing, It’s All About the Moolah Essay

The most effective advertisements have always been the ones that don’t look like advertisements. — placing brand name products in movies and television shows — …

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The Intersection of Psychology and Marketing Essay

Across TV, radio, print, web, and mobile, invest advertising dollars, creative energy and time into targeted messages meant to trigger an emotional response among consumers. …

3 Easy Ways to Create Customer-Winning Content Essay

What’s the point of a top-notch content strategy when your writing doesn’t appeal to your target audience? The answer is, there is no point. You can …

5 Online Basics Your Business Needs to Survive Essay

It’s no secret that the internet has taken over the world. Many of us would now have a difficult time living without it, as we …

6 Steps to Dominate a Competitor’s Social Media Marketing Essay

If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social media marketing. Some …

6 Tips to Double the Success of Your Video Marketing Campaign Essay

Video marketing has never been more effective at converting prospects into leads. Studies say it’s to reach Google’s first page with a video. Related:  Video …

9 Ways to Speed Up Content Creation and Connect With More Users Essay

Content creation can be a slow and arduous process. Among marketers, the agile are primed for creating and delivering content at lightning speed. Here are …

9 Top Marketing Podcasts for 2016 Essay

The podcast listener base continues to grow, showing a from 2015 to 2016. With an estimated 57 million Americans now regularly tuning in, podcasts increasingly …

How Do You Measure the Impact of an Experience? Essay

When Fiat launched its new 500X model last year, the car manufacturer tried something unique: The company partnered with Dynamo, the popular star of "Magician Impossible," . …

9 Ways to Increase Landing-Page Conversions Essay

You know what really sucks? Building a website, putting up a landing page and fighting to get as much traffic as possible to that landing page only …

How a Price Simplifying Epiphany Turned IKEA Into a Billion-Dollar Business Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  Ingvar Kamprad has furnished more rooms than anyone else, living …

5 Ways to Increase Your Sales and Make Your Products Easier to Use Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  Product design is nearly everything in proposition-simplifying. The objective is …

How Ford Created a Huge Market by Lowering its Prices Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  Probably no one in business today can remember the earthquake …

Price Simplifying Vs. Proposition Simplifying: Understanding Your Options Essay

The following excerpt is from Richard Koch and Greg Lockwood’s book . Buy it now from  | |  The two simplifying strategies — price simplifying and proposition simplifying …

4 Ways to Improve Personal Branding Using Facebook Live Essay

"In the future, everyone will be world-famous for 15 minutes" — Andy Warhol, 1968. We can only imagine what a genius like Warhol would have …

4 Ways to Find the Right Freelance Writer for Your Blog Essay

It’s no secret that using high quality written blog content can improve your overarching marketing efforts. In fact, plan to create more content than last …

5 Tips to Boost Your Website’s Knowledge Bases Essay

Businesses that regularly receive calls from customers realize how difficult it can be to provide 24/7 support. Keeping friendly, skilled representatives on hand around-the-clock can …

10 Brilliant Responses to the Customer Who Is ‘Just Looking’ Essay

Imagine you walk into a store and are interested in buying a gift for your spouse. A salesperson quickly approaches and you quickly, and mindlessly, respond, …

Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out Essay

Last Wednesday, Apple unveiled its latest phone, the iPhone 7 and 7s. Notably, there is no headphone jack but, you can buy Apple’s forthcoming AirPods …

The Content Marketing Arms Race — to Participate or to Not Participate? Essay

That is the question. We're confident Bill Shakespeare would still be a famous playwright today. He'd still garner massive attention and accolades wordsmithing in today’s attention-starved environment. But …

5 Steps to Build Your Global Ecommerce Site Essay

Is your company ready to go global with ecommerce? Maybe it should be. Opportunities to sell globally are substantial and growing. While ecommerce retail sales …

Want to Develop a Memorable Blog? Here Are 3 Keys for Doing Just That. Essay

For many entrepreneurs and their businesses, a blog is the single most valuable tool for maintaining their brand’s online presence. If you’re just getting started …

Smart Marketing Tips for New Restaurants Essay

The following excerpt is from the staff of Entrepreneur Media's book . Buy it now from  |  |  As you consider various marketing vehicles, keep this in mind: …

Tips to Writing Short and Catchy Headlines Essay

Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found …

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