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Marketing Bootcamp

10 Mistakes Content Marketers Make Essay

Content marketing is big business these days. It’s a huge element of online marketing and has become a favored lead generation tactic for many businesses, …

3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It) Essay

Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. When Peter Jukes, creator of the podcast , asked a lecture hall full …

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10 Online Marketers to Follow for Inspiration and Growth Essay

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is …

8 Tips for Producing Advertising That Sells Essay

The following excerpt is from Craig Simpson and Brian Kurtz’s book . Buy it now from  |  |  In 1983, advertising legend David Ogilvy wrote about his experiences …

17 Tips for Increasing the Selling Power of Your Ad Copy Essay

The following excerpt is from Craig Simpson and Brian Kurtz’s book . Buy it now from  |  |  Whether you’re doing the writing yourself or you’ve decided to …

11 Ways to Write Powerful Ad Headlines Essay

The following excerpt is from Craig Simpson and Brian Kurtz’s book . Buy it now from  |  |  Now it’s time to look at what ad expert Eugene …

3 Ways for Startups to Master the Art of Emailing Essay

Chances are, your business needs something: more clients, members, customers, partners or publicity.: Whether you have an in-house team or hire a marketing company, you’ll …

14 Easy Ways Authors Can Promote Their Books Essay

In the book world what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to …

5 Reasons to Host Your Own Event Essay

Back to the solo round today on ! As promised, I’m recapping the first ever Summit of Greatness. But I didn’t just want to tell you …

5 Steps to Stay Out of the Spam Folder Essay

As the mobile market expands, so does the way we communicate. While texting and chatting apps like Skype and and WhatsApp have proven extremely popular, email is …

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup Essay

So you are launching a new enterprise communication tool (Slack) carshare platform (Uber) or location based dating app (Tinder). Great. With roughly , unless you …

3 Strategies to Make Your Product the Best Before It Comes out of the Shadows Essay

Founders are notoriously secretive folks, often believing they must keep their ideas under wraps lest some other entrepreneur nab their golden goose. But having your …

3 Steps to Writing and Promoting an eBook Essay

The following excerpt is from Wendy Keller’s book . Buy it now from  |  | An ebook is an excellent choice for a freemium or a premium. It …

21 Ways to Market Your Business Online Essay

Our nascent fascination with search stems back to the internet's earliest days when algorithms didn't reign supreme. Back then, it was far simpler to be …

Wanted: Creative Solutions to Shape a Workable Future Essay

Seda is a Miami artist supplementing her small-business income by working as a human lab rat in well-compensated clinical trials. Ramona is a 61-year-old advertising copywriter, …

Here’s How My Email Newsletter Remains My Best Marketing Tool Essay

If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Yes, that thing that …

Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter Essay

In August, Pinterest followed other major social platforms by launching full video ads for brands. More options for video marketing can only be good news …

6 Common Mistakes of DIY Public Relations Essay

As a public relations expert, I’ll let you in on a little secret — you can do it yourself. I can, naturally, also explain why …

Twitter: The Company No One Wants to Buy Essay

Last week Twitter's most enthusiastic and likely buyer —Salesforce — punctured the hopes of many Twitter users, and tech bods, when they the social media …

Don’t Pay to Play the Game of Marketing: Here’s What to Do Instead Essay

My company manufactures premium quality audio products. The bulk of our sales comes from customizing products for brands to sell and give away to their …

3 Easy Ways to Increase Your Brand’s Engagement on Instagram Essay

Are you looking for actionable advice on to engage with your Instagram posts? I personally manage an that has almost 900,000 followers at this time, and …

Craig Simpson’s Top 10 Must Read Books for Marketing Professionals Essay

 is a series designed to bring to our readers the best books we've found to help motivate your entrepreneurial drive. Follow us on  and  to be notified …

4 Creative Ways to Use Free Samples to Grow Your Business Essay

As a consumer, I’m a big fan of free samples.  (And who isn't?) I love getting stuff for free, trying new stuff risk-free. Costco is a …

50 Common Mistakes New Content Marketers Make Essay

Content marketing is deceptive in its simplicity; it can be explained, conceptually, in just a couple of sentences, but it takes years to truly master. …

7 Ways to Get Your Blog Audience Spending More Time on Your Page Essay

Dwell time, time on site… both of these terms refer to the same thing: the length of time a site visitor spends on your website. …

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