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Marketing Bootcamp

The 5 Brilliant Strategies You Can Learn From Top Content Marketers — Free Essay

Ready to get started with ?  Although the process might sound daunting, there’s really no need to reinvent the wheel.  Instead, take a page out of the playbooks of the following five industry-leading content marketers.  Adding these to your own content campaigns can take your 2014 marketing initiatives from zero to 60 as easily possible …

Lure Teetering Customers With Digital Coupons (Infographic) — Free Essay

Who can resist the sweet call of a $10-off code? Apparently not many. Ninety-two percent of consumers used a digital coupon in 2013. Compare that to 64 percent in 2007, and you’ve got a huge reason to offer to current and prospective customers. If you’re thinking of offering coupons, consider offering a set dollar amount …

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The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach — Free Essay

Humans are hardwired to want things — now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to use instant gratification for marketing? If you dig into the psychology behind instant gratification, you’ll be able to understand …

Help! I’m an Introvert! — Free Essay

My wife and I were having a relaxing dinner one night recently. We were sitting around the kitchen table and we were talking when I made some off handed comment about being an extrovert (it fit into the context of the conversation). She looked over at me and said, "Uh honey, I hate to break …

5 Easy Ways to Improve Your Site’s Search Engine Ranking — Free Essay

Juliet Johnson is one happy camper these days. That's because this determined owner of , a high-end staging firm specializing in staging homes in the range of $1 million to $3 million for resale in northern New Jersey–went from being nonexistent in search engine rankings to consistently showing up on the first page for her …

A Community of One’s Own — Free Essay

While the herd mentality drives many entrepreneurs to stake their claims in the Facebook community, it is important to consider whether it makes sense to build your own customer community–independent of Facebook and integrated with your company's website and customer relationship management system. Online community software and services Building your own customer community is not …

Five Qualities of Successful Online Videos — Free Essay

Your success with online video boils down to one thing–quality. But there's a lot more to the quality of an online video than visual clarity. In fact, there are five crucial qualities when it comes to marketing with online video. Those five qualities are explained below, along with tips, tools and traps to avoid. No. …

Three Tips for Building an Online Community — Free Essay

When Michael Landa launched a pet food company in 2010 to help combat pet obesity, he knew he'd be fighting a few 400-pound guard dogs. For Austin, Texas-based Nulo Inc. to compete in the $18 billion pet food market, where a handful of giants control the lion's share of sales, he needed to find a …

Seven Essential Apps for Your Sales Team — Free Essay

Salespeople need not only charm and have a strong nerve, but also be extraordinarily organized. That first meeting with a client might not go anywhere if you don't remember to follow up in a timely manner. And if you forget a key name or conversation, forget about closing the deal. For salespeople juggling all manner …

Five Ways to Optimize Video for Search Engines — Free Essay

Many website owners believe that simply filming a video clip and posting it to constitutes good . Unfortunately, they are missing out on major opportunities to increase the number of views their videos receive and the website traffic they generate through implementing a few simple strategies. Their loss can be your gain, so consider the …

How to Get Started on Pinterest: 8 Boards Worth Creating — Free Essay

The following excerpt is from Karen Tiber Leland’s book . Buy it now from  |  |  Before you begin to create new boards on , it's smart to consider what types of boards would serve you best given your overall Pinterest . We'll explore eight ideas to consider when building your business boards. 1. Topics that interest to …

New to Pinterest? 10 Ways To Add it To Your Marketing Strategy (Infographic) — Free Essay

Pinterest may be the third largest social media site after and , but it's still a relative newcomer to the scene. Businesses are actively searching to create boards and pins that inspire customers and promote their brands. From integrating with other social media to pin placement to image creation, there is a learning curve for …

9 Ways to Build Your Pinterest Audience — Free Essay

The following excerpt is from Karen Tiber Leland’s book . Buy it now from | | If you're looking to be highly proactive in increasing your following, here are some strategies to consider: Build more niched boards.Take a look at the most popular players on Pinterest, and it will become clear they have a plethora …

From Facebook to Foot Traffic: Building a Bakery’s Social Network — Free Essay

In this new series, we’ll learn how real brick-and-mortar businesses are boosting their digital presence and ask social-media experts for their best suggestions. Southeast Michigan cupcakery grew from one store in 2009 to a network of 17 with about 100 employees in just four years. While it had nearly 10,000 followers in 2012, the company …

FTC Warning to Google and Other Search Engines Could Spell Changes for Advertisers — Free Essay

Changes in the way display and natural search results may be on the horizon. For business owners, that means the effectiveness of the ads they pay for to drive click-throughs might also be about to change. This week, the FTC issued to Google, Bing, Yahoo and more than 20 other specialized shopping, travel and local …

10 Questions to Ask When Hiring an SEO Consultant — Free Essay

If doesn't show up on the first page of search results on Google, Bing or Yahoo, your potential customers might not even know you exist. Better can be critical to boosting visits to your website, which can lead to increased brand awareness and higher sales and profits. But what if you lack the time and …

How to Find More Customers Now — Free Essay

The following is an excerpt from Perry Marshall’s book. Buy it now from | | Most people don't realize the vast range of options you have when you rent and buy snail-mail lists, email lists and phone lists. There are basically two kinds of lists: 1. Compiled lists: For example, "All the dental offices in …

10 Questions to Ask When Creating a Social-Media Marketing Plan — Free Essay

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to . Creating a detailed, goal-oriented strategy is just as important as having a rock solid business plan. "If your social-media plan is to just wing it, your fans and potential customers are …

Highly Effective Strategies to Build Your Business Brand — Free Essay

The name of your game is “traffic.” The more people that come through your doors means more dollars in your cash register at the end of the day. So, how do you get the public’s attention? How do you let them know that, in the ways that count, you really are different and better than the competition?  The secret is …

How 6 Fast-Growth Software Companies Are Surviving in the Challenging SMB Market — Free Essay

When you think of online forms, file sharing, competitive intelligence, marketing automation, lead generation and social media management, you likely think of the giants. While the enterprise companies in those categories certainly have a foothold on the market, there is another breed of companies who offer the same services to the competitive and challenging SMB …

4 Ways to Build a Profitable Website From Your Own Experience — Free Essay

When you read about overnight millionaires and web celebrities enjoying ridiculous salaries, it’s hard not to fantasize about building your own wealth online. However, you probably also dismiss the idea as an outright impossibility. And that's too bad, because most people don’t realize how realistic the notion of making money online really is. Related: Sure, …

Chipotle’s Rewards Program Is so Flawed They Don’t Know Who Is Eating Their Free Burritos — Free Essay

Chipotle, I love you, but you’ve screwed up big this time. After over a year of turmoil (and now wage theft allegations), Chipotle has been working hard to : they’ve tried free burritos for all, a short-lived rewards programs and promises that they’ll “do better next time”. As Chipotle’s stock continues to struggle and forecasts become …

3 Proven Ways to Grow Your Business Without a Lot of Money — Free Essay

Q: What is the best way to market to corporations when you are a small business and don't have a large budget and are new to your area of focus? A: With the emergence of marketing channels, tools and low-cost services, it’s easier and cheaper than ever to market a small business. However, it’s also …

How To Make A Youtube Account — Free Essay

In his book Entrepreneur Magazine’s Ultimate Guide to YouTube for Business, marketing and public relations consultant Jason Rich show you how to master the secrets of successful “YouTubers” and put your brand, product or service in front of millions of potential viewers. In this edited excerpt, the author walks you through the process of creating …

Starbucks Red Cup Design — Free Essay

Starbucks, one of the largest and most visible corporations in the world, is again in the crosshairs of haters everywhere — or at least on social media. Fresh off recent controversies, such as last year’spumpkin spice controversy or this year’s widely criticizedRaceTogether campaign, the newest dissension seems to be far less contentious, though no less …

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