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Marketing Plan

eBay Strategic Audit

The given research paper deals with the strategic audit for EBay organization. The paper examines the diverse strategies implemented by this organization in its business …

Market Segmentation

Our event company, Beyond Party is established based on the idea to provide memorable and amazing event experience for the clients. The unique selling point …

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 Cultural brand pleasure

Gillette’s campaigns for attracting customers has always associated the brand with the ultimate performance. The headline “The best a man can get” is difficult to …

Relationship marketing

Relationship marketing originates from many stems of research therefore varying interpretations of the term arise (Gummerson 1996). According to Gronroos (1991) “… the aim of …

Competitive advantage

Identify The Body Shop’s generic strategy and use the value chain to analyse to illustrate the application of the generic strategy and also as the …

Focus on General Motors

In this report, it contains three main parts. Firstly, market and production trends, this part will illustrate the present situation and trend of U.S. automobile …

Financial and marketing resources

a) What do you understand by the term ‘value chain’? Suggest how patterns and trends in the international business activity might influence the company’s value …

Internal marketing

Corporate culture was introduced firstly in the late 1970s (Pettigrew, 1979). It was defined as the “basic assumptions and beliefs that are shared by members …

The brand’s success

Inter-Leisure’s girl’s line is dedicated to active living and the extreme sports lifestyle. The line is created with the young girl in mind. InterWomen prides …

Market and continually posted profits

Kellogg (Aust) Pty Ltd has operated in Australia since 1924; the first Kellogg plant was built in 1928, and to this day is still producing …

Marketing plan of Apple’s iPhone 

Until recent changes in the Chinese law, China was seen as one of the largest contributors to piracy and product counterfeiting. Apparently, even with changes …

Product to customers

SELPHY: Agents are the distributors who buy the manufacture’s goods and re-sell them at a profit. What’s more they do not purchase the manufacture’s goods, …

The risks to international sales and operations

When one thinks of leading multinational corporations, mature companies such as GE, IBM, and Johnson & Johnson generally leap to mind. However, in 1977, only …

Sector on customer satisfaction

1. Provision of the relevant and most reliable information to the customer–It is of paramount importance or the banks to maintain effective level of communication …

Consumer behavior

Consumer behavior is the way that consumers choose to spend their incomes. The orthodox theory of consumer behavior assumes that consumers choose their expenditures to …

New product

Companies have to embrace change either in technology, processes, structure or managing style in order to stay current and competitive in the current climate. However, …

Organization support adaptation

In the background of rapid economic progressing, the general developing trend of the enterprise management is transformed from a strategic management to a higher level …

Principles of Marketing

Target demographic divides the market into groups on variables such as age, gender, family size, income, occupation and education and religion. These factors are the …

Product portfolio

This case study is about an alliance between two companies JFP and AEG to sell each other products in certain specified markets. JFP is a …

Transaction cost

The emergence of the “New Institutional Economics” led to a revival of the efficiency explanations of institutions. The theory of transaction costs, in particular, is …

Chocoholics PLC Factory Floor Plan

Chocoholics employ 70 staff and over half of these work in the production department. From this, I can assume that there are 30 production staff, …

Electronics industry

In order to analyze the external environment of Circuit City a number of analytical tools were used. The Porter’s Five Forces Model is used to …

Doing Business in the Middle East

Following the publication of caricatures of Prophet Muhammad by Danish newspaper, many consumers in the Middle East market have boycotted our products. Considering the lack …

Sales force automation

The introduction of the laptop computer in the 1980’s presented the first opportunity and possibilities for companies with a sales force to automate their tasks …

Understanding customer

1. Understanding customer needs – All companies have to anticipate change within the buying population. Market research is the main way of doing this, because …

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