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Learning From Volkswagen: 6 Tips for Surviving a Scandal

More than a year before Volkswagen admitted to emissions tests, the Environmental Protection Agency questioned the German automaker about between formal air-quality tests and the vehicles’ higher levels of pollution on the roads. It was the first whiff of scandal, and the company’s eventually admitted to employing emissions-cheating software after the EPA threatened to withhold …

VW Looks for More Revenue From Ride-Hailing Apps

Volkswagen is looking at on-demand mobility services such as smartphone ride-hailing to earn a "notable share" of future revenues as the carmaker pushes a strategic shift in the wake of its emissions scandal, its top executive said. Volkswagen, or VW, which posted 213 billion euros ($237.90 billion) of revenue last year, on Wednesday signed a cooperation …

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Evolution of Volkswagen

Volkswagen VW is world acclaimed car manufacturer company in the present day automobile market. It holds number one position in European market and is regarded as the third best company in the world next only to Toyota and General Motors. The position it is entertaining now is the result of years of hard work and …

Volkswagen: German Ingenuity

Volkswagen: a German word which translates literally as people’s car (Knorr). Perhaps one of the truest testaments of German ingenuity, as evidenced by its technological breakthroughs and designs in the automotive industry. In Germany, circa 1930’s, the plan for making a people’s car was not a new idea. There had been numerous attempts commercially at …

Work Teams in Volkswagen

Volkswagen is a global company whose interest and operations are present in all of the industry’s key markets. This has to be supported by and organizational infrastructure which is designed to support its operational, strategic objectives and relationships with the industry and community. From the company’s 2006 Annual Report, the company is trying to make …

The Volkswagen Golf Sportline

The two ads I selected, while marketing essentially similar ideas, are targeted toward two different demographics. The fist ad, a print ad designed for the Volkswagen Golf Sportline, appeals to notions of power, excitement and adventure as they are commonly experienced by the young. The ad’s most eye-catching feature is the expression of terror on …

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