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Wearable Tech

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Advertising is providing information, calling attention to, and making known something that you want to sell or promote therefore the aim of any printed media text is to inform, persuade and advise. Some such as ‘smoking’ adverts are there to inform people of the dangers and to help. Others such as ‘loreal’ are there to …

Why Hearables Could Be the Next Big Thing in Wearable Tech

Forget smartwatches and the Google Glass — 2015 may be the year of the ear for wearable technology. "There's some interesting information you can capture through the ear. We've been looking at things like wrist wearables, but the ear can capture things like oxygen levels, electrocardiograms, and body temperature," Craig Stires, associate vice president for …

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Should You Break Into the Wearables Market?

Consumers have gotten attached to wearable accessories that monitor everything from steps taken to hours of sleep logged. Silicon Valley venture capital firm Mayfield Partners invests in recognizable consumer technology and mobile companies like Jawbone and Fitmob. With wearables like Apple Watch and Microsoft Band now entering the already crowded space, Mayfield managing director Tim Chang explains …

Watch Out: Smartwatches May Go Mainstream This Holiday Season

Are we finally in the age of the smartwatch? Maybe later this year. NPD’s Weekly Tracking Service estimates that close to half a million smartwatches were sold between October 2013 and June of this year, accounting for $96 million in revenue. That might seem like a lot, but compared to the $330 million digital fitness …

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