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Caterpillar: Business Details, Marketing Strategies And Analysis

Company information:

Company name     Caterpillar
Sector                      Heavy equipment, Engines, Financial services
IPO date                  Monday, 02.12.1929
Location                  Peoria, Illinois, US
Website                   www.caterpillar.com

Fundamentals and financials:

Market cup                           $71.73 billion
Revenue                                $39.89 billion
Employees                            95400
Revenue/employee             $418100
Net income                          $106 million
Shares outstanding            591 million
Annual earnings/share       $0.17
P/E ratio                                713.9
Company management: James Umpleby (Chief Executive Officer and Director)

Caterpillar Enterprise Strategy Overview

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