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CH. 17 PHED 1301

What tactic do sport marketers use to increase consumption of their product (actual purchases or viewership)? Examples of this tactic include offering product samples, reducing prices on tickets (e.g., a fan four pack that includes ticket, drink, and hot dog), arranging player appearances, and offering clinics.
merchandising
Which of the following represents information placed in the media by an identified sponsor that pays for the time or space?
advertising
The use of social media has not become a key tool for sports managers.
false
Risk management is a responsibility of
all employees
Providing support services, facilities, and other amenities to make the performance and spectatorship of the physical activity experience as enjoyable as possible is the goal of
sport management
Which professional organization is responsible for the development and continued monitoring of the curriculum standards for sport management degree programs?
NASSM
A mentor is best described as an individual who
provides a student or professional with guidance and advice based on her own wisdom and related experiences
What skill or ability is required in order to function effectively in almost every sport management task?
communication
The sport industry has existed only since the 1950s.
false
The sport industry includes only competitive sport.
false
People working within _________ may be responsible for a variety of tasks, which may include conducting risk assessments, implementing security, developing schedules, and overseeing concessions.
venue and event management
Which of the following is NOT a crucial skill or experience for sport management students interested in getting a job in their field after graduation?
a variety of practical experiences (e.g. internships), coaching experience
Risk management focuses primarily on practices and procedures designed to eliminate financial losses.
false
Which job would NOT be considered as a part of the sport management industry?
college recruiter
Which of these best describes the sport management field?
it offers many employment opportunities
Which of the following is the greatest asset of any sport organization?
employees
Which of these is NOT one of the subindustries identified within the text as part of the sport management industry?
presentation
Sport entertainment includes a variety of jobs and segments of the industry. Which of the following is a job type associated with sport entertainment?
event management
Program management activities vary across functional areas and sport industry segments. Two of the more common areas are
scheduling and maintenance of facilities and equipment
As U.S. society has grown more inclined to take legal action, sport managers have become more concerned about which of the following?
risk management
Ice-skating rinks and bowling alleys would fall under which setting of the sport management industry?
participation
Program management activities vary across functional areas and sport industry segments. Two of the more common areas are
scheduling and maintenance of facilities and equipment
As U.S. society has grown more inclined to take legal action, sport managers have become more concerned about which of the following?
risk management
Ice-skating rinks and bowling alleys would fall under which setting of the sport management industry?
participation
The 21st century provides many exciting employment opportunities for qualified individuals interested in ________ management careers.
sport
Research and development centered on understanding consumer opinions regarding sport experiences are associated with ____________________.
marketing management
Within sport management, __________________ seeks to achieve positive relationships between the sport organization and its most important constituents.
public relations management
Which of the following is a for-profit sport participation organization?
golf course
Which of the following is a nonprofit sport participation organization?
YMCA
Which of the following is NOT a crucial skill or experience for sport management students interested in getting a job in their field after graduation?
a variety of practical experiences (e.g. internships), coaching experience
Risk management focuses primarily on practices and procedures designed to eliminate financial losses.
false
Which job would NOT be considered as a part of the sport management industry?
college recruiter

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