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Ch. 2 Managing Public Issues & Stakeholder Relationships

Public issues are also sometimes referred to as:
Social issues & Sociopolitical issues
The emergence of a public issue indicates that:
A gap has developed between what stakeholders expect and what an organization is actually doing.
Failure to understand the beliefs and expectations of stakeholders:
Causes the performance-expectations gap to grow larger.
Issue ripeness refers to:
When society’s expectations are high and the issue is highly relevant to business.
According to management scholar Karl Albrecht, scanning to acquire environmental intelligence should focus on:
Eight strategic radar screens
Customer environmental intelligence includes:
Demographic factors.
. The “graying” of the population is an example of:
Customer environment.
An analysis of the stability or instability of a government is an example of scanning the:
Political environment.
Legal environmental intelligence includes:
Considerations of patents, copyrights, or trademarks.
The role of special interest groups is an important element in acquiring intelligence from the:
Competitor environment.
Because of the risks and opportunities public issues present, organizations need:
A systematic way of identifying, monitoring, and selecting public issues.
The issues management process is a:
Systematic process companies use when responding to public issues that are of greatest importance to the business.
The issue management process has how may stages?
The components of a typical issues management process include:
Identify issue,Generate options and Take action.
Once an issue has been identified, its implications must be:
An issue’s public profile indicates to managers:
How significant an issue is for the organization, but it does not tell them what to do.
Once an organization has implemented the issue management program, it must:
Study the results and make necessary adjustments.
When working well, the issue management process:
Continuously cycles back to the beginning and repeats.
Contemporary issue management:
Is an interactive, forward thinking process.
A leadership role in addressing emerging management issues in often taken by:
The public affairs department.,The government relations department.,The department of sustainability or environmental, health and safety.
A corporation’s issue management activities are usually linked to:
Both the board of directors and top management levels.
Overtime, the nature of business’s relationship with its stakeholders often:
Evolves through a series of stages.
Firms that believe they can make decisions unilaterally, without taking into consideration their impact on others are:
Inactive companies.
Firms that generally act only when forced to do so, and then in a defensive manner are:
Reactive companies.
Proactive companies are:
Much less likely to be blindsided by crises and negative surprises.
Stakeholder engagement is:
The process of ongoing relationship building between a business and its stakeholders.
42. Stakeholder engagement is, at its core, a:
The drivers of stakeholders of engagement are:
Goals, motivation, and operational capacity.
A business and its stakeholders coming together for face-to-face conversations about issues of common concern is:
Stakeholder dialogue.
Corporations working collaboratively with other businesses and concerned persons and organizations is an example of:
Stakeholder networks.

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