logo image

chapter 11 business

A key to successful customer relationship management is to:
collect, manage, and apply the right data at the right time to the right customer.
Utility is the ability of goods and services to satisfy consumer “wants.”
True
Business marketers only direct their efforts to people who purchase their products for personal use.
True
When data is gathered using _____, the researcher does not directly interact with the research subject
observation research
Consumer behavior specifically refers to how people act when they buy products for personal consumption.
True
Cognitive dissonance is the part of post purchase behavior that occurs when buyers have second thoughts after purchasing a product and begin to worry that they made a bad decision.
True
_____ is the customer’s perception that a product has a better relationship between the cost and the benefits of that particular product than the products of the competitors.
Value
Stray Rescue is a nonprofit organization. Since the organization is not profit driven, it has no need to focus on marketing.
False
Strategies about product, price, promotion, and distribution are all included in a firm’s marketing mix.
True
_____ utility satisfies wants by converting inputs into a finished product.
Form
In customer relationship management, firms selling big-ticket items with small customer bases often find it advantageous to:
develop full partnership relationships with their major customers.
Many firms develop a formal _____ to answer the question, “Who is your target market and how do you plan to reach them?”
marketing plan
When B2B marketers divide the market based on the concentration of customers, they are using _____ segmentation.
geographic
Jim works in the marketing department of a large firm. He recently spent much of his time working on new packaging ideas for one of his company’s products. His work would contribute to the _____ strategy of the company’s marketing mix.
product
Marketing in foreign countries requires altering the goods or services offered to meet the taste of local customers. Therefore, business leaders must develop a _____ to meet customer needs in each key market.
global marketing mix
A company could obtain primary data through:
focus groups, interviews, and online surveys.
Decisions about advertising, publicity, and product placement are all part of a firm’s:
promotion strategy in its marketing mix.
The external marketing environment is influenced by all of the following EXCEPT the _____ environment.
distribution
Analysis of market share is a key to understanding the firm’s:
competitive environment.
Demographic segmentation divides the market by:
measurable characteristics.
A well-chosen target market embodies the following characteristics:
size, profitability, accessibility, and limited competition.
Marketing research is used to monitor and predict customer behavior.
False
Value is based on a customer’s perception that a product has a better relationship between the cost and the benefits than its competitors.
True
Successful companies strive for customer satisfaction and develop marketing programs to encourage repeat business with existing customers
True
Observation research and survey research are the two broad categories of primary research.
True
The successful marketing campaign “What happens in Vegas stays in Vegas” is an example of _____ marketing.
place
Henry Ford’s famous quote that customers could have any color of the Model T as long as it was black best reflects marketing attitudes during the _____ era.
production
When a business provides _____, they satisfy customers’ wants and needs by providing goods and services at a convenient moment for customers.
place utility
The key advantage of survey research is that the researcher can secure information about what people are thinking and feeling, beyond what he or she can observe.
True
The process of dividing an overall market into groups of customers who are similar to each other but different from everyone else is known as market aggregation.
False

Need essay sample on "chapter 11 business"? We will write a custom essay sample specifically for you for only .90/page

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register
Signup & Access Essays

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy