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Chapter 15 Gaubert

In the four Ps of marketing, Place refers to all the activities to get the right products to the right customer when that customer wants it.
Supply chain management creates value by getting products to customers efficiently
A marketing channel and a supply channel are virtually the same.
Logistics management concentrates on control of retail sales in the supply chain.
Logistics managers tend to focus on making sales while marketing managers tend to focus on keeping costs low.
CPFR refers to cost, profit, frequency, and return in an inventory management system.
Radio frequency identification tags (RFID’s) automatically transmit information about a container’s contents or individual products.
Quick response systems allow retailers to maximize their inventory holdings
Supply chain relationships evolve when the parties want something from one another
For a supply chain to operate efficiently, the participating members must cooperate
Conflicts within a supply chain tend to be more pronounced when the members are part of a corporate vertical marketing system
Successful supply chain relationships develop because all parties make credible commitments to the relationship
CPFR helps channel members to share information and collaborate more efficiently
Much of Zara’s success is due to their supply chain management
Universal product codes (UPC) are used to describe products for inventory taxation purposes
Retailers generally have no prior knowledge of the merchandise they will be receiving from suppliers in any particular shipment
In marketing’s four P’s, Place refers to all activities required to get
the right products to the right customer when that customer wants it
Supply chain management adds value for customers by
getting products to customers efficiently
Supply chain management systems include
suppliers, manufacturers, warehouses, stores
Dawn works for a firm that buys products directly from the manufacturer and sells them to retailers, who then sell the products to consumers. Dawn works for a
Students of marketing often overlook or underestimate the importance of place in the marketing mix simply because
it happens behind the scenes
Stores like home depot and costco act as wholesalers when they
sell to contractors or restaurant owners
One of the hot publishing markets is ebooks, electronically downloaded books from the internet, for ebook publishers, supply chain management is
relatively simple, quick, and inecpensive compared to regular publishers
Brenda is working on an automated re-ordering system which will electronically reorder inventory for her shoe store as purchases are made. Brenda is working on a supply chain management system that will
provide products at the right time, provide products at the right locations, provide the right quantities, minimize system-wide costs

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