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Chapter 2 Information Systems

All firms need an organization to efficiently implement their business plans and strategies
True
The Internet’s universal standards decrease the cost of industry and firm operations
True
The JOBS Act allows a start-up company to use crowd funding to raise up to $10 million within a one-year period
False
In order to be considered successful, a firm must produce returns greater than alternative investments
True
Service providers primarily use the advertising revenue model
False
Which of the following would be an indirect competitor of American Airlines?
Zipcar
The existence of a large number of competitors in any one market segment may indicate
the market is saturated
Which is not considered a portal?
WSJ.com
In general, the key to becoming a successful content provider is to:
own the content being provided
Exostar is an example of:
Amazon does not use an
advertising revenue model
BLANK and BLANK are typically the most identifiable aspects of a company’s business model:
Value proposition; revenue model
The overall retail market in the US in 2013 was:
3.9 trillion
Scale economies are efficiencies that result from flattening the hierarchy of an organization:
False
In order to be considered successful, a firm must produce returns greater than alternative investments:
True
A value proposition defines how a company’s product or service fulfills the needs of a customer
True
Social technologies change industry structure by shifting programming and editorial decisions to customers
True
Visitors to specialized niche vortals tend to spend less money than the average visitor to a horizontal portal
False
Which element of the business model addresses the question of why a customer should buy from the firm?
Value proposition
Which of the following is not a variation of the e-tailer business model?
market creator
An asymmetry exists whenever one participant in a market has more resources than other participants
True
Most first movers have the complementary resources needed to sustain their advantage
False
Interactivity that enables product customization alters industry structure by reducing the threat of substitutes
True
If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:
Enable individual customization of the product by customers
Which element of the business model examines who else occupies the firm’s intended marketspace?
Competitive environment
Which was not able to successfully implement a freemium business model?
Ning
Which company utilizes a transaction fee revenue model?
E trade
Which of the following are Amazon’s primary value propositions
Selection and convenience
A firm’s BLANK describes how a firm will produce a superior return on invested capital
revenue model
Interfirm rivalry is one area of the business environment where e-commerce technologies have had an impact on most industries:
True
Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?
Venture capital investors
The business model of e-distributors is quite similar to that of:
e-tailers
A value proposition defines how a company’s product or service fulfills the needs of a customer:
true
Barriers to entry into the e-tail marketplace are low:
True
Horizontal or general portals primarily generate revenue in all of the following way except:
sales of goods
A value proposition defines how a company’s products or service fulfills the needs of a customer
True
The terms revenue model and financial model can be used internchangeably
True
In order to be considered successful, a firm must produce returns greater than alternative investments
True
Differentiation refers to situations in which there is little difference between products and the only basis of choosing a product is price
False
Which element of the business model addresses the question of why a customer should buy from the firm?
Value proposition
Your solar panel manufacturing firm has developed a unique and patented process for creating high-efficiency solar panels at a fraction of current costs. This will enable your firm to adopt a strategy of:
cost competition
Which of the following is an example of the subscription revenue model?
Ancestry.com
Stickiness is an important attribute for which revenue model?
advertising revenue model
Which of the following companies utilizes a transaction fee revenue model?
E*trade
Which of the following is an example of the affiliate revenue model?
MyPoints
Which of the following factors is not a significant influence on a company’s competitive environment?
the availability of supportive organizational structures
The existence of a large number of competitors in any one market segment may indicate:
the market is saturated
The business model of e-distributors is quite similar to that of:
e-tailers
All of the following use an advertising revenue model except:
Amazon
Which of the following statements about Groupon is not true?
Groupon has yet to show a profit
Which of the following is not considered a portal?
WSJ.com
Horizontal or general portals primarily generate in all of the following ways except:
sales of goods
A business document that specifically details how you plan on selling your product and find new customers is called a:
market strategy
Which of the following is not a variation of the e-tailer business model?
market creator
An example of a company using the content provider model is:
Rhapsody.com
Which of the following is not an example of the bricks-and-clicks e-tailing business model?
Dell.com
The overall retail market in the United States in 2012 was estimated at about:
3.7 trillion
Expedia is an example of a:
transaction broker
The basic value proposition of community providers is:
they offer a fast, convenient one-strop site where users can focus on their most important concerns and interests.
What is the primary revenue model for an e-distributor?
sales
Grainger.com is an example of which of the following business models?
e-distributor
BLANK create and sell access to digital electronic markets:
e-procurement firms
The element of a business model that is responsible for making the model work is:
the management team
Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?
Global reach
All of the following are business models employed by the industry except:
peer-to-peer streaming
A BLANK coordinates a firm’s suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.
Value web
A strategy designed to compete within a narrow market or product segment is called
a focus strategy
Which of the following was the first to announce a cloud music service?
Amazon

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