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Chapter 4 Quiz

Although Asian Americans embrace the values of the larger U.S. population, they also hold on to the cultural values of their particular subgroup.
True
A key strategy to effectively market to teens is to engage them through promotions that get them involved.
True
Millenials are considered to be the most tech-savvy generation yet, spending more time surfing the Web and on social media than they do watching television, listening to radio, or reading newspapers.
True
The management of a firm has utmost control over the competitive environment confronting it.
False
One of the basic values that strongly influenced attitudes in the United States’ first 200 years and still holds for a majority of Americans today is nonconformity.
False
Which of the following statements is true of the Great Recession?

It was the largest economic downturn since the Great Depression.
Its impact was limited to the United States.
It began in 1993.
The economy recovered from the Great Recession in 2007.

It was the largest economic downturn since the Great Depression.
Component lifestyles are:
Creating demand for products that meet diverse needs.
An example of demographic information would be:
The location in which an individual stays.
Companies can effectively market to teens by:
Using interactive contests and voting challenges.
Which of the following statements is true about tweens in the United States?

Nearly sixty percent of tweens own a mobile phone.
Tweens have more spending power than any other cohort group.
The majority of tweens are in their early twenties.
Tweens are a larger cohort than Millennials.

Nearly sixty percent of tweens own a mobile phone.

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