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CHPT 1 Quizzes

Which of the following questions considered by managers is most closely related to the production orientation philosophy?
What is easy to manufacture, given our equipment?
Market-oriented firms:
make a profit by creating customer value.
The customers’ evaluation of a good or service in terms of whether that good or service has met their needs and expectations is calle
customer satisfaction
Omega Inc. offers a range of home appliances. The company puts a lot of effort in promoting the products aggressively. Omega employs a team that is specifically assigned with the task of ensuring that a large number of products are sold. Omega is most likely to be a
sales-oriented firm.
To a sales-oriented firm, marketing is:
convincing people to buy things and collecting money.
organization recognizes that different customer groups want different features or benefits.
market-oriented
philosophy states that an organization exists not only to satisfy customer wants and needs but also to preserve individual’s long-term best interests.
societal marketing orientation
Which of the following is a critical component of a market orientation?
An understanding of the competitor’s strengths and weaknesses
The company-wide business strategy designed to optimize profitability, revenue, and customer satisfaction by focusing on highly defined and precise customer groups is called
customer relationship management
Which of the following is true of a market-oriented organization?
It develops programs that bring about mutually satisfying exchanges between selective groups.
Which of the following statements is a proponent of production orientation philosophy most likely to make?
Companies should assess their talents and facilities to decide what products to produce.
is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing
is a philosophy that focuses on the internal capabilities of a firm rather than on the desires and needs of the marketplace.
production orientation
The marketing concept:
emphasizes achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly.
Sales-oriented businesses generate sales volume by:
using intensive promotional activities.
A sales-oriented firm defines its business in terms of:
goods and services.
Which of the following is true of the marketing concept?
It focuses on integrating all organizational activities to satisfy customer wants.
A market orientation philosophy:
assumes that a sale is more dependent on a customer’s decision to purchase a product.
delivers relevant experiences throughout the consumer’s decision and buying process that are integrated across both physical and virtual environments.
On-demand marketing
Omega Inc. offers a range of home appliances. The company puts a lot of effort in promoting the products aggressively. Omega employs a team that is specifically assigned with the task of ensuring that a large number of products are sold.
sales-oriented
A production orientation philosophy:
does not consider whether the goods and services that the firm produces most efficiently meet the needs of the marketplace.
states that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.
marketing concept
The relationship between benefits and the sacrifice necessary to obtain those benefits is called
customer value
Which of the following statements is true about the marketing concept?
It focuses on the importance of understanding customers and competition.
Personnel in sales-oriented firms tend to:
focus less on making what the market wants.
The customers’ evaluation of a good or service in terms of whether that good or service has met their needs and expectations is called
customer satisfaction
An online fashion retailer frequently takes design submissions from its users, evaluates the designs, and produces the ones that most closely fit its seasonal look. This retailer is most likely to be:
market oriented
Which of the following statements is a critic of production orientation philosophy most likely to make?
Companies should first understand what customers want and then create suitable products.
Personnel in sales-oriented firms tend to:
focus less on making what the market wants.
In relationship marketing, the delegation of authority to solve customers’ problems quickly—usually by the first person the customer notifies regarding a problem is called
empowerment
The relationship between benefits and the sacrifice necessary to obtain those benefits is called
customer value
is based on the belief that people will buy more goods and services if aggressive marketing techniques are used to convince potential customers to buy.
sales orientation
A market-oriented organization recognizes that different customer groups want different features or benefits.
True
Nonprofit organizations should adopt a sales orientation rather than a market orientation.
False

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