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CISB 210- Chapter 9

________ is defined as information containing patterns, relationships, and trends of various forms of data.
Business intelligence
Which of the following is true of source data for a BI system?
It refers to data that the organization purchases from data vendors.
________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.
Data acquisition
Which of the following is a fundamental category of BI analysis?
Data mining
Push publishing delivers business intelligence ________.
according to a schedule or as a result of an event or particular data condition
________ requires the user to request BI results.
Pull publishing
Because of the various problems with operational data, large organizations choose to extract operational data and typically create and staff a group of people who manage and run a(n) ________.
data warehouse
________ records the source, format, assumptions and constraints, and other facts about the data.
Metadata
Problematic operational data are termed ________.
Dirty data
________ is a term that refers to the level of detail represented by the data.
Granularity
Which of the following statements is true about operational data?
Purchased operational data often contains missing elements.
Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a model that fits the sample data but that is worthless as a predictor.
curse of dimensionality
A ________ takes data from the data manufacturers, cleans and processes the data, and locates the data on the shelves.
data warehouse
A data ________ is a data collection, smaller than the data warehouse, that addresses the needs of a particular department or functional area of the business.
mart
Which of the following statements is true about data marts?
Data marts address the needs of a particular department or functional area of a business.
Which of the following statements is true about reporting applications?
Two important reporting applications are RFM analysis and OLAP.
Which of the following is a basic operation used by reporting applications to produce business intelligence?
Calculating
________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.
RFM
RFM analysis is used to analyze and rank customers according to their ________.
Purchasing patterns
U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?
SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.
A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.
113
Ajax Inc. is one of the customers of a well-known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax’s RFM score is most likely ________.
511
How should a sales team respond to a customer who has an RFM score of 545?
The sales team should let go of this customer; the loss will be minimal.
OLAP stands for ________.
online analytical processing
The viewer of an OLAP report can change its format. Which term implies this capability?
Online
The remarkable characteristic of OLAP reports is that they are ________, as they are online and the viewer of the report can change their format.
Dynamic
An OLAP report has measures and dimensions. Which of the following is an example of a dimension?
Sales region
Which of the following accurately defines a dimension in an OLAP report?
It is a characteristic of a measure.
Which of the following is an example of a measure in an OLAP report?
Average cost
An ________ and an OLAP report are the same thing.
OLAP cube
Which of the following observations about RFM and OLAP reports is true?
OLAP reports are more dynamic than RFM reports.
________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.
Data mining
Which of the following terms is used as a synonym for data mining?
knowledge discovery in databases
Which of the following is true of unsupervised data mining?
Analysts do not create a model or hypothesis before running the analysis.
With ________, statistical techniques can identify groups of entities that have similar characteristics.
cluster analysis
With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.
Supervised data mining
Which of the following is an example of a supervised data mining technique?
Regression analysis
Which of the following shows the products that customers tend to buy together?
market-basket analysis
In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity. That is, “If they’re buying X, sell them Y” or “If they’re buying Y, sell them X.”
cross-selling
In market-basket terminology, ________ describes the probability that two items will be purchased together.
Support
In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________.
Lift
A ________ is a hierarchical arrangement of criteria that predict a classification or a value.
Decision tree
________ is a technique for harnessing the power of thousands of computers working in parallel.
MapReduce
________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.
Knowledge management
Knowledge management (KM) benefits organizations because it ________.
enables employees and partners to work smarter
In the context of KM systems, ________ attempted to directly capture employee expertise.
Expert systems
Which of the following observations concerning expert systems is true?
These systems encode human knowledge in the form of “If/Then” rules.
________ are information systems that support the management and delivery of documents including reports, Web pages, and other expressions of employee knowledge.
Content Management Systems (CMS)
________ is the application of social media and related applications for the management and delivery of organizational knowledge resources.
Hyper-social knowledge management
A sales report that is current at the time the user accessed it on a Web server, is an example of a(n) ________.
dynamic report
Which of the following statements is true about BI publishing alternatives?
BI servers extend alert/RSS functionality to support user subscriptions.
The ________ is the most popular BI server today.
Microsoft SQL Server Report manager
BI servers use ________ to determine what results to send to which users and on which schedule.
Metadata

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