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CISB 210 Unit Test 3

Which of the following business processes is related to sales and marketing?

A) lead tracking
B) order management
C) customer support
D) accounts receivable

lead tracking
Which of the following business processes is related to manufacturing?

A) order entry and tracking
B) finished-goods inventory management
C) product and brand management
D) planning and scheduling

planning and scheduling
Which of the following information systems minimizes data duplication among departments?

A) interenterprise information systems
B) departmental information systems
C) personal information systems
D) enterprise information systems

enterprise information systems
Which of the following statements is true regarding departmental information systems?

A) They are easy to change.
B) They minimize data duplication among departments.
C) They can be operated without training.
D) They support 10 to 100 users.

They support 10 to 100 users
Which of the following statements about enterprise information systems is true?

A) Their procedures are not documented, but are understood within the group.
B) They do not require users to have any formal training.
C) They are very difficult to change.
D) They support 10 to 100 users.

They are very difficult to change.
The information system that a restaurant uses to order supplies and ingredients from its suppliers is an example of a(n) ________.

A) enterprise information system
B) personal information system
C) interenterprise information system
D) departmental information system

interenterprise information system
Which of the following statements about a structured interenterprise information system is true?

A) Its procedures are formalized and the problem solutions affect multiple organizations.
B) It is flexible and easily adaptable to organizational changes.
C) It minimizes data duplication among departments.
D) It does not require users to have any formal training.

Its procedures are formalized and the problem solutions affect multiple organizations.
________ is an example of an interenterprise information system.

A) CRM
B) SCM
C) ERP
D) EAI

SCM
The two dimensions of process quality are ________.

A) efficiency and effectiveness
B) performance and reliability
C) conformance and durability
D) perception and serviceability

efficiency and effectiveness
Information systems improve process quality by ________.

A) duplicating data
B) entirely replacing human activity
C) changing the work culture
D) controlling process flow

controlling process flow
Which of the following conditions exists when data are isolated in separated information systems?

A) information overload
B) encapsulation
C) information silo
D) data segregation

information silo
Information silos are not a problem until they begin to ________.

A) rely on service-oriented architecture
B) integrate data
C) revise business processes
D) use and store data about the same entities

use and store data about the same entities
________ is the activity of altering and designing business processes to take advantage of new information systems.

A) Business process modeling
B) Business process reengineering
C) Business process outsourcing
D) Enterprise resource planning

Business process reengineering
________ are predesigned procedures for using software products.

A) Inherent processes
B) Triggers
C) Modules
D) Service descriptions

Modules
________ is a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service.

A) Business process reengineering
B) Customer relationship management
C) Enterprise resource planning
D) Customer lifecycle management

Customer relationship management
________ is a suite of applications called modules, a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform.

A) Enterprise resource planning
B) Customer relationship management
C) Enterprise application integration
D) Business process reengineering

Enterprise resource planning
The primary purpose of an ERP system is ________.

A) customization
B) duplication
C) integration
D) customer acquisition

integration
Enterprise application integration is ________.

A) a suite of software applications that links existing systems by providing layers of software that connect applications together
B) a strategy that uses business process management to radically enhance the customer service experience from any customer touchpoint
C) a suite of applications called modules, a database, and a set of inherent processes for consolidating business operations into a single, consistent, computing platform
D) a suite of applications, a database, and a set of inherent processes for managing all the interactions with the customer, from lead generation to customer service

a suite of software applications that links existing systems by providing layers of software that connect applications together
Which of the following statements is true of enterprise application integration?

A) It leads to data duplication because each application has its own database.
B) It connects system “islands” via a new layer of software.
C) It leverages existing systems, and enhances the capabilities of functional applications.
D) It prevents existing applications from communicating and sharing data.

It connects system “islands” via a new layer of software.
The major benefit of enterprise application integration is that it ________.

A) minimizes the requirement for formalized procedures
B) acts as a cost effective alternative to ERP, with greater capabilities
C) utilizes a centralized database
D) enables organizations to use existing applications

enables organizations to use existing applications
An ERP solution does not include ________.

A) a database design
B) a company’s operational data
C) initial configuration data
D) stored procedures

a company’s operational data
A(n) ________ is a computer program stored within a database that runs to keep the database consistent when certain conditions arise.

A) stored procedure
B) index
C) trigger
D) transaction

trigger
A stored procedure is a ________.

A) program stored in a database that keeps the database consistent when certain conditions arise
B) history of actions executed by a database management system
C) computer program stored in a database that is used to enforce business rules
D) data structure that improves the speed of data retrieval operations in a database

computer program stored in a database that is used to enforce business rules
The inherent processes defined in an ERP solution are known as ________.

A) database transactions
B) stored procedures
C) transaction logs
D) process blueprints

process blueprints
ERP vendors train an organization’s employees, called Super Users, to become in-house ERP trainers, in training sessions called ________.

A) train the trainer
B) top-down training
C) on-the-job training
D) vestibule training

train the trainer
ERP training falls into two broad categories, one of which is training on how to use the ERP application software. Which of the following activities is a part of this category?

A) obtaining top-level management support
B) steps for using the ERP applications to accomplish the activities in processes
C) dealing with employee resistance to the new system
D) preparing the organization for change

steps for using the ERP applications to accomplish the activities in processes
To reduce the substantial work that needs to be done to customize an ERP application to a particular customer, ERP vendors provide ________.

A) service descriptions
B) industry-specific solutions
C) inherent processes
D) DIY modules

industry-specific solutions
Who are the top two ERP vendors?

A) Epicor and Oracle
B) Oracle and SAP
C) Microsoft Dynamics and Infor
D) Microsoft Dynamics and SAP

Oracle and SAP
The four major ERP products of ________ are AX, Nav, GP, and Solomon.

A) Oracle
B) SAP
C) Microsoft Dynamics
D) Epicor

Microsoft Dynamics
ERP vendor Infor acquired which of the following ERP products?

A) Solomon
B) GP
C) Epicore 9
D) Baan

Baan
Which ERP vendor acquired PeopleSoft and Siebel?

A) Oracle
B) Infor
C) Epicor
D) SAP

Oracle
When implementing new enterprise systems, usually the only solution for resolving process issues and providing enterprise process management is ________.

A) developing committees and steering groups
B) reinforcing employees’ sense of self-efficacy
C) establishing clear and absolute contractual guidelines
D) communicating the need for change to the employees

developing committees and steering groups
________ is a major task when implementing enterprise systems.

A) Virtualization
B) Encapsulation
C) Gap identification
D) Data duplication

Gap identification
________ refers to a person’s belief that he or she can be successful at his or her job.

A) Self-appraisal
B) Self-actualization
C) Self-efficacy
D) Self-aggrandizement

Self-efficacy
Which of the following is a design philosophy in which activities are organized into modules of functionality that are requested and delivered over the Internet using standards?

A) business process modeling notation
B) service-oriented architecture
C) enterprise application integration
D) cloud computing

service-oriented architecture
In SOA terminology, what does it mean if the production of a service is said to be encapsulated?

A) The methodology and location of the service is private.
B) The users of the service need to know how and where the service is performed.
C) The service description is documented in a short or concise form.
D) The description of how to use the service is published using a standardized language.

The methodology and location of the service is private.
A(n) ________ is an encapsulated software service provided over the Internet using standard protocols.

A) ISP
B) Web browser
C) Web service
D) Web server software

Web service
A service provider creates a service description, which documents how to use a service, and publishes that description using a standardized language called ________.

A) SGML
B) XML
C) HTML
D) WSDL

WSDL
A ________ is an inducement for passing the message along through the tiers.

A) motif
B) viral hook
C) folksonomy
D) protocol

viral hook
Social media ________ are companies and other organizations that choose to support a presence on one or more SM sites.

A) application providers
B) sponsors
C) blogs
D) users

sponsors
________ are the companies that operate the SM sites.

A) SM application providers
B) SM sponsors
C) SM client servers
D) SM consultants

SM application providers
______ is data and responses to data that are contributed by users and SM sponsors.

A) Networking data
B) Content data
C) Connection data
D) User-generated data

content data
________ differentiates SMIS from Web site applications.

A) Networking data
B) Content data
C) Connection data
D) User-generated data

connection data
A group considers Google+ to be far superior to Facebook and attempts to convince others that this is true. When confronted with contrary evidence, the group members do not change their opinion. According to Gossieaux and Moran, this is an example of a ________ community.

A) defenders-of-belief
B) seekers-of-the-truth
C) heterogeneous
D) cloud

defenders-of-belief
Defenders-of-belief communities facilitate activities like ________.

A) customer service
B) manufacturing and operations
C) inbound logistics
D) sales and marketing

sales and marketing
Which of the following activities would seekers of the truth facilitate?

A) human resources
B) operations
C) marketing
D) sales

operations
Which of the following statements is true of social CRM?

A) Customers that are likely to generate the most business get the most attention and have the most impact on the organization.
B) The relationships between organizations and customers emerge in a structured process as only the organization creates and processes content.
C) Each customer crafts his or her own relationship with the company.
D) Though relationships emerge from joint activity, companies have a lot more control than the customers.

Each customer crafts his or her own relationship with the company.
The primary risk of peer-to-peer support is ________.

A) loss of control
B) loss of credibility
C) lack of privacy
D) increase in expenses

loss of control
Which of the following is a significant risk of using social media for inbound and outbound logistics?

A) loss of control
B) loss of credibility
C) loss of privacy
D) loss of effectiveness

loss of privacy
________ is the dynamic social media process of employing users to participate in product design or product redesign.

A) Crowdsourcing
B) Microblogging
C) Publishing
D) Tweeting

Crowdsourcing
________ is the application of social media to facilitate the cooperative work of people inside organizations.

A) Enterprise 2.0
B) Enterprise resource planning
C) Enterprise application integration
D) Enterprise architecture

Enterprise 2.0
In McAfee’s SLATES Enterprise 2.0 model, “L” is for ________.

A) LAN
B) links
C) language
D) leader

links
In McAfee’s SLATES Enterprise 2.0 model, “A” is for ________.

A) avatar
B) Ajax
C) authoring
D) affiliation

authoring
A ________ is content structure that has emerged from the processing of many user tags.

A) mashup
B) taxonomy
C) folksonomy
D) microblogging

folksonomy
According to McAfee, pushing enterprise content to users based on subscriptions and alerts is part of ________.

A) signals
B) search
C) links
D) authoring

signals
Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

A) links
B) authoring
C) signals
D) extensions

extensions
According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

A) social capital
B) human capital
C) industrial capital
D) mechanical capital

social capital
Which of the following best represents the value of social capital?

A) Number of Relationships x Relationship Strength x Entity Resources
B) Entity Resources -(Number of Relationships + Relationship Strength)
C) Number of Relationships – Relationship Strength – Entity Resources
D) (Number of Relationships x Relationship Strength) / Entity Resources

Number of Relationships * Relationship Strength * Entity Resources
Which of the following observations is true?

A) A huge network of relationships to people who have few resources is of greater value than a smaller network with people with substantial resources.
B) Most organizations today ignore the value of entity assets and simply try to connect to more people with stronger relationships.
C) Social capital depreciates and such depreciation cannot be ameliorated by adding something of value to the interaction.
D) The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.

A huge network of relationships to people who have few resources is of greater value than a smaller network with people with substantial resources.
A(n) ________ organization is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities.

A) social capitalistic
B) hyper-social
C) employee-centric
D) commercial media

hyper-social
Which of the following observations is true about a hyper-social organization?

A) It uses social media in an organization-centric manner.
B) It creates relationships in which both parties perceive and gain value.
C) It is an organization that has made a transformation of thinking from tribes to market segments.
D) It is an organization that has made a transition from a dynamic process to a structured one.

It creates relationships in which both parties perceive and gain value.
Which of the following describes the meaning of ‘sense’ activity, in the SEAMS dynamic process?

A) the communities which are important to a person
B) connecting communities to one’s internal value chains and processes
C) one’s success in terms of social capital
D) publicizing community successes

the communities which are important to a person
A(n) ________ is a person who reads, consumes, and observes activity in one social medium and then broadcasts it in some other medium.

A) active lurker
B) key user
C) nonkey user
D) SM sponsor

active lurker
Which one of the following characteristics is true for companies such as Google, Amazon.com, and eBay that exemplify Web 2.0?

A) infrequent, controlled releases
B) fixed product value
C) viral marketing
D) controlled, fixed interface

viral marketing
The Web 2.0 business model relies on ________.

A) advertising
B) software license fees
C) venture capital
D) controlled, fixed interface

advertising
Which of the following major companies is a traditional software vendor?

A) Google
B) Microsoft
C) Amazon
D) eBay

Microsoft
In the Web 2.0 world, new features are released and vendors wait for users to spread the news to one another in a process called ________.

A) expansion
B) guerilla marketing
C) viral marketing
D) grapevine

viral marketing
Web 2.0 encourages ________, which occur(s) when the output from two or more Web sites is combined into a single user experience.

A) viral hooks
B) mashups
C) crowdsourcing
D) fixed interfaces

mashups
Who pioneered Web 2.0 advertising?

A) Google
B) eBay
C) Amazon
D) Yahoo

Google
A social media policy is a statement ________.

A) that delineates employees’ rights and responsibilities
B) that lists a firm’s products and services
C) that lists the social and environmental effects of a company’s economic actions
D) that defines the type of medium and channel that must be used for social media

that delineates employees’ rights and responsibilities
________ is the essence of SM relationships.

A) User-generated content
B) Social capital
C) Human capital
D) Cultural values

social capital
Responding to problematic content on social networking sites is best reserved for when ________.

A) the problematic content is truthful and legitimate
B) the problematic content is obscene and contributed by crackpots
C) the problematic content represents reasonable criticism of the organization’s products or services
D) the problematic content has caused the organization to do something positive as a result

the problematic content has caused the organization to do something positive as a result
Emergence in the context of management means loss of control of ________.

A) finances
B) customers
C) sales
D) employees

employees
Which of the following is true of source data for a BI system?

A) It refers to the organization’s metadata.
B) It refers to data that the organization purchases from data vendors.
C) It refers to the level of detail represented by the data.
D) It refers to the hierarchical arrangement of criteria that predict a classification or a value.

It refers to data that the organization purchases from data vendors.
Data ________ is the process of obtaining, cleaning, organizing, relating, and cataloging source data.

A) entry
B) acquisition
C) mining
D) encryption

acquisition
Which of the following is a fundamental category of BI analysis?

A) automation
B) catalog
C) report servers
D) data mining

data mining
Push publishing delivers business intelligence ________.

A) according to a schedule or as a result of an event or particular data condition
B) through reporting, data mining, and knowledge management
C) by obtaining, cleaning, organizing, relating, and cataloging source data
D) in response to requests from users

according to a schedule or as a result of an event or particular data condition
________ requires the user to request BI results.

A) Push publishing
B) Pull publishing
C) Desktop publishing
D) Accessible publishing

Pull publishing
Because of the various problems with operational data, large organizations choose to extract operational data into a(n) ________.

A) OLAP cube
B) neural network
C) data warehouse
D) Web server

data warehouse
________ records the source, format, assumptions and constraints, and other facts about the data.

A) Clickstream data
B) Dimensional data
C) Outsourced data
D) Metadata

metadata
________ is a term used to refer to the level of detail represented by the data.

A) Granularity
B) Intricacy
C) Elaboration
D) Complexity

granularity
Which of the following statements is true about operational data?

A) It is always better to have data with too coarse a granularity than with too fine a granularity.
B) If the data granularity is too coarse, the data can be made finer by summing and combining.
C) Purchased operational data often contains missing elements.
D) Problematic operational data are termed rough data.

Purchased operational data often contains missing elements.
Due to a phenomenon called the ________, the more attributes there are, the easier it is to build a
model that fits the sample data but that is worthless as a predictor.

A) attribute paradox
B) curse of dimensionality
C) uncertainty principle
D) economies of scale

curse of dimensionality
A ________ takes data from the data manufacturers, cleans and processes the data, and then stores it.

A) data mart
B) data mine
C) data warehouse
D) data model

data warehouse
A data ________ is a data collection, smaller than the data warehouse, that addresses a particular component or functional area of the business.

A) mart
B) mine
C) cube
D) model

mart
Which of the following statements is true about data marts?

A) A data mart is like a distributor in a supply chain, while a data warehouse can be compared to a retail store.
B) Data mart users possess the data management expertise that data warehouse employees have.
C) Data marts address only a particular component or functional area of a business.
D) Data marts are larger than data warehouses.

Data marts address only a particular component or functional area of a business.
Which of the following statements is true about reporting applications?

A) Reporting applications deliver business intelligence to users as a result of an event or particular data condition.
B) Reporting applications consist of five standard components: hardware, software, data, procedures, and people.
C) Two important reporting applications are RFM analysis and OLAP.
D) Reporting applications produce business intelligence using highly sophisticated operations.

Two important reporting applications are RFM analysis and OLAP.
Which of the following is a basic operation used by reporting tools to produce information from data?

A) coalescing
B) transposing
C) dispersing
D) calculating

calculating
________ analysis is a way of analyzing and ranking customers according to their purchasing patterns.

A) TQM
B) CRM
C) Market-basket
D) RFM

RFM
RFM analysis is used to analyze and rank customers according to their ________.

A) purchasing patterns
B) propensity to respond to a marketing stimulus
C) socio-economic status
D) motivation and needs

purchasing patterns
U.S. Steel Corp. is a well known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

A) SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods.
B) SAMCROW has not ordered in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value.
C) SAMCROW has not ordered for some time, it did not order frequently, and, when it
did order, it bought the least-expensive items.
D) SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.

SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods.
A sales team should attempt to up-sell more expensive products to a customer who has an RFM score of ________.

A) 311
B) 555
C) 113
D) 545

113
Ajax is one of the customers of a well known linen manufacturing company. Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value. Under the given circumstances, Ajax’s RFM score is most likely ________.

A) 155
B) 511
C) 555
D) 151

511
How should a sales team respond to a customer who has an RFM score of 545?

A) The sales team should contact this customer immediately.
B) The sales team should let go of this customer; the loss will be minimal.
C) The sales team should attempt to up-sell more expensive goods to this customer.
D) The sales team should spend more time with this customer.

The sales team should let go of this customer; the loss will be minimal.
OLAP stands for ________.

A) online analytical processing
B) object-based lead analysis procedure
C) object-oriented analytical protocol
D) organizational lead analysis process

online analytical processing
The viewer of an OLAP report can change its format. Which term implies this capability?

A) processing
B) analytical
C) dimension
D) online

online
An OLAP report has measures and dimensions. Which of the following is an example of a dimension?

A) total sales
B) average sales
C) sales region
D) average cost

sales region
Which of the following describes a dimension in an OLAP report?

A) It is a characteristic of a measure.
B) It is the item that is processed in the OLAP report.
C) It is the data item of interest.
D) It is referred to as a decision tree.

It is a characteristic of a measure.
Which of the following is an example of a measure in an OLAP report?

A) customer type
B) purchase date
C) sales region
D) average cost

average cost
An ________ and an OLAP report are the same thing.

A) OLAP measure
B) OLAP cube
C) OLAP dimension
D) OLAP array

OLAP cube
Which of the following observations about RFM and OLAP reports is true?

A) RFM is more generic than OLAP.
B) OLAP reports are more dynamic than RFM reports.
C) RFM reports have measures and dimensions.
D) RFM reports can drill down into the data.

OLAP reports are more dynamic than RFM reports.
________ is the application of statistical techniques to find patterns and relationships among data for classification and prediction.

A) Data optimization
B) Database normalization
C) Data mining
D) Data warehousing

data mining
Which of the following terms is used as a synonym for data mining?

A) regression analysis
B) data warehousing
C) knowledge discovery in databases
D) parallel processing

knowledge discovery in databases
Which of the following is true of unsupervised data mining?

A) Analysts do not create a model or hypothesis before running the analysis.
B) Neural networks is a popular unsupervised data mining application.
C) Unsupervised data mining requires tools such as regression analysis.
D) Unsupervised data mining requires analysts to fit data to suggested hypotheses.

Analysts do not create a model or hypothesis before running the analysis.
With ________, statistical techniques can identify groups of entities that have similar characteristics.

A) regression analysis
B) cluster analysis
C) expert systems
D) neural networks

cluster analysis
With ________, data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model.

A) cluster analysis
B) unsupervised data mining
C) supervised data mining
D) click streaming

supervised data mining
Which of the following is an example of a supervised data-mining technique?

A) cluster analysis
B) market-basket analysis
C) regression analysis
D) click streaming

regression analysis
Which of the following is used to show the products that customers tend to buy together?

A) regression analysis
B) market-basket analysis
C) neural networks
D) cluster analysis

market-basket analysis
In market-basket terminology, ________ is the term that describes the probability that two items will be purchased together.

A) support
B) confidence
C) lift
D) dimension

support
In market-basket terminology, the ratio of confidence to the base probability of buying an item is called the ________.

A) confidence
B) support
C) granularity
D) lift

lift
________ is a hierarchical arrangement of criteria that predict a classification or a value.

A) A value chain
B) A cluster analysis
C) A decision tree
D) A neural network

A decision tree
________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

A) Intellectual property protection
B) Knowledge management
C) Business Process Reengineering
D) Repository management

Knowledge management
________ is the single most important content function in knowledge management applications.

A) Sourcing
B) Retrieving
C) Indexing
D) Sorting

Indexing
________ is a standard for subscribing to content sources.

A) Knowledge Discovery in Databases (KDD)
B) Online Analytical Processing (OLAP)
C) Real Simple Syndication (RSS)
D) Data Transfer Protocol (DTP)

Real Simple Syndication (RSS)
________ attempt to capture human expertise and put it into a format that can be used by nonexperts.

A) Neural networks
B) Expert systems
C) Regression analysis
D) Decision trees

Expert systems
Which of the following observations concerning expert systems is true?

A) The “If…then” rules used in these systems are created by mining data.
B) They have lived up to the high expectations set by their name.
C) They typically have fewer than a dozen rules.
D) They are difficult and expensive to develop.

They are difficult and expensive to develop.
A sales report that is current, as of the time the user accessed it on a Web server, is an example of a(n) ________.

A) static reports
B) dynamic report
C) expert system
D) market-basket analysis

dynamic report
The ________ is the most popular BI server today.

A) Microsoft Azure
B) Microsoft Windows Vista Professional
C) Microsoft SQL Server Report manager
D) Microsoft Dynamics Solomon

Microsoft SQL Server Report manager
Which of the following statements is true about BI publishing alternatives?

A) Most dynamic reports are published as PDF documents.
B) For Web servers and SharePoint, the push option is mandatory.
C) BI servers extend alert/RSS functionality to support user subscriptions.
D) Publishing static BI content requires more skill, compared to publishing dynamic BI content.

BI servers extend alert/RSS functionality to support user subscriptions.
BI servers use ________ to determine what results to send to which users and on which schedule.

A) expert systems
B) metadata
C) RSS feeds
D) neural networks

metadata

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