logo image

Cola Marketing Strategies Essay

The advertisements on television and cinema houses will be aired in the summer season i. e. from June to September. The television campaign would be aired on BBC, Show Movies, MTV and other popular channels. Advertisements will appear on the television in two, four hour time intervals, one in the afternoon and the other in the night. The press advertisements would also start at the same time of the year and would appear in newspapers and magazines on a day to day or a weekly basis depending upon the nature of the medium.

Internet marketing would be done on a continual basis by advertising on social networking websites, sports websites and other websites that are popular amongst the youth (Promotion – introduction to the promotional mix, 2009). Implementation: The implementation of the devised strategies would start as stated from June under the supervision of the marketing director. There are a number of ways to evaluate the success of the implementation. Advertisements can be evaluated by conducting surveys and interviews with people amongst the target audience (Nielson, 2009).

The surveys would also be helpful in getting a feedback about the marketing strategy and will also be helpful in improving the strategy (McKay, 2002).

Need essay sample on "Cola Marketing Strategies"? We will write a custom essay sample specifically for you for only $ 13.90/page

Conclusion In an industry where two firms are responsible for 70% of the worldwide sales, a new entrant has a lot of challenges that lie ahead, before an actual product can be launched (The Story Of Coca Cola, 2009). The barriers to entry are in supply chain management, buying power of retailers and demands of distributors.

Apart from the logistics issues the biggest issue is to create brand awareness and to attract a new customer (Kotler & Armstrong, 2003). Customers are reluctant to shift from the brands that they like and have seen for years. Hence, a new firm has to develop a sound marketing strategy in which the firm targets is market effectively and then positions its offering to the selected target market. Consequently, product differentiation becomes an important challenge, since essentially there is not much difference in the carbonated soft drinks.

Brands only succeed if they are able to convince the customer that they are offering something different and better as compared to the others. This can be achieved by effective advertisement. Advertisement is one of the most important tools of creating a brand image in the customers mind. Therefore, the strategy for our product is to target its market effectively i. e. the youth and adults, offer them a variety of products that they can use and above all differentiate our product as the one that is better than the others (Kotler & Armstrong, 2003).

References

Ahmed, S. (2009). Marketing Strategies: Coca-Cola. Retrieved April 16, 2009, from http://www. scribd. com/doc/10552013/Coca-Cola-Marketing-Strategies Beyond Colas: The Soft drink category stretches from traditional colas into flavored soft drinks, energy drinks and alternatives. (2002). Beverage Industry: Stagnito Publishing Company. Coke. (2009). Retrieved April 17, 2009, from Coca-Cola Product Descriptions: http://www. virtualvender. coca-cola. com/ft/index. jsp Kotler, & Armstrong. (2003). Principles of Marketing 13th ed.

New Jersey: Prentice Hall. McKay, B. (2002). Pepsi and Coke Roll Out Flavors to Boost Sales. Wall Street Journal . Nielson, A. (2009). The drink pocket book. Pepsi. (2009). Retrieved April 16, 2009, from www. mcafee. cc/Classes/BEM106/Papers/UTexas/2003/Pepsi. pdf Pepsi Targets. (2009). Retrieved April 16, 2009, from http://www. pepsi. com/ Pepsico Financial Statements. (2008). Retrieved April 16, 2009, from http://ccbn19. mobular. net/ccbn/7/195/203/ Promotion – introduction to the promotional mix. (2009).

Retrieved April 16, 2009, from tutor2u. net/business/marketing/promotion_mix. asp Push or Pull? (2009). Retrieved April 17, 2009, from http://tutor2u. net/business/marketing/promotion_pushpull. asp Sophie. (2003). Retrieved April 17, 2009, from sophie. neuez. free. fr/Rapports/Rapport_comm. pdf Strategic Marketing: Coca Cola Company Versus Pepsico. (2002). BusinessWeek , 12. The Story Of Coca Cola. (2009). Retrieved April 16, 2009, from Oakwood Publishing Company: http://www. studyworld. com/basementpapers/papers/stack16_16. html

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy