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Comm 3356: Chapter 5

Which of the following is typically included in the reviewing stage of writing an effective business message?
removing distractions from the message
_____ are statements that can be relied on with a fair amount of certainty and can be observed objectively.
Facts
What is the most likely impact of slanting facts?
It reduces the credibility of a business message.
The inductive approach to writing a business argument
provides the supporting reasons first before the primary message.
To build well-reasoned business positions, one should
avoid faulty cause/effect claims.
Which of the following techniques is most likely to make business messages more positive?
displaying a confident attitude
Daniel has to prepare a report outlining the reasons why his company is going to shut down two factories in the United States. How will Daniel structure the report if he wants to use the inductive method?
lay out the supporting reasons in careful order; state the primary message
In order to make business messages more positive, writers should focus on actions they can accomplish and demonstrate a realistic optimism. However, they should be careful
not to exaggerate facts.
At the U.S. division of Bluebell Inc. the productivity of the employees is going down. Kinsey, the branch manager conducts thorough research and learns that most of the employees were involved in social loafing. If he wants to use the deductive approach, how should Kinsey structure his report to senior management?
state the primary message; lay out supporting reasons; conclude with a call to action
The deductive approach is also known as the _____ approach.
direct
Which of the following should ideally be one of the goals of a business communicator?
to express the message in a way that respects others
While analyzing the advantages of orientation programs for new employees, Carter learns that these programs can make new employees more comfortable in their jobs and thus help them focus on their work. This in turn increases employee efficiency and reduces the likelihood that they will quit their jobs. Which of the following statements should Carter avoid making because it exaggerates the facts?
Orientation programs eliminate the likelihood of new employees quitting their jobs.
In all business messages, communicators should ideally aim to
project concern for others.
Which of the following is most likely to lower a person’s credibility?
exaggeration of facts
In the course of creating an effective business message, excellent business thinkers are most likely to
identify and articulate key questions and problems.
Which of the following is most likely to be true about excellent business writers?
They spend a significant amount of time reviewing their work.
Which of the following is most likely to be included in the drafting stage of writing an effective business message?
making the message easy to read
Which of the following suggestions should be followed to build a well-reasoned business position?
Use strong analogies.
While examining the pros and cons of introducing a stress-busting yoga program for the employees of Hillock Inc., Juanita learns that the pros far outnumber the cons and decides to recommend implementation of the yoga program. Which of the following statements is most likely to increase the positivity of her proposition?
The yoga program would increase the efficiency of the employees.
Terence works as a software developer and is very particular about maintaining the quality of his work. He has set a very high standard for himself as well as those working under him. Terence’s high ideals are referred to as
values
To break out of the reputation of an inexperienced newcomer, you should
ask your boss for ideas about improving your professional reputation.
Analyzing a business problem typically involves
uncovering relevant facts.
Tulip has been asked to create an effective business message aimed at making the employees understand the benefits of working in a group. In the process of creating the business message, she studies the background of the employees and their needs and priorities. This action belongs to which step of the AIM planning process used for developing influential messages?
audience analysis
Which of the following is typically included in the planning stage of writing an effective business message?
generating the best ideas to address a business issue
Typically, in the context of developing effective business messages, the priorities of the targeted audience
tend to shift more often than values.

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