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Communication corporation DISNEY


            So many different corporations have existed through the years and have showcased such inspiring success. In the field of communication and media, several corporations have manifested their true worth as a very competitive company. In a country, filled with many different communications corporations, success might seemed less gleaming to some. Many of these corporations have gone through different crises in the way, but nonetheless, their effective leadership and management have helped them become what they are now. One of these awe-inspiring corporations is The Walt Disney Company.


            During October 16, 1923, The Walt Disney Company was founded by brothers Roy and Walt Disney. Today, it has become one of the biggest and most recognizable media corporations in the entire planet. The whole company has been divided into four primary business sections: Studio Entertainment, Consumer Products, Parks and Resorts, and Media Networks. All of these segments of the corporation co-exists hand in hand in order to bring immense exposure and development that can be felt around the world.

            Indeed, the brothers Roy and Walt Disney provided the initial steps that have led the company to its greatness today. They started out with The Walt Disney Studios which stands

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out as Disney’s foundation. It was named Disney Brothers Cartoon Studio, but with Roy’s suggestion, they changed it to the Walt Disney Studios. Along with this foundation arose the company’s signature cartoon character, Mickey Mouse. With Mickey Mouse’s creation and a presentation of the first full-length animated film in the world, which is Snow White and the Seven Dwarfs, the company’s success have started to display promise and the company’s name rapidly evolved as a household name that became greatly associated with quality entertainment for the whole family.


            Walter Elias Disney, started out with the qualities that reflects the company’s overall views and principles. He implemented and materialized the spirit of creativity, excellence and innovation. Until today, these qualities are still reflected by the company which goes hand in hand with their continuing success overflowing achievements. Walter Elias Disney somehow found the right formula to capture a family’s wants and needs in the field of entertainment. He almost institutionalized the perfect formula for a successful media and entertainment company that would capture a nation’s attention.

            Producing hit after hit of animated shows, Walt eventually became one of the most successful leaders of all time. Walt Disney revolutionized media and entertainment, intertwining them with a theme park, Disneyland, that has become one of the most visited places in the entire world, year in and year out. Walt’s great leadership, qualities, and visionary actions have led the Walt Disney Company to reach what it has achieved today.


            During December 15, 1966, Walter Elias Disney died, which also ended an era. During that time, it was said that Walt Disney was the most recognized person in the world. This just speaks about Walt’s achievements and the wonders that he has done for the company itself. His brother Roy then anchored the company and helped realize some of Walt’s dreams. Two months after accomplishing Disney World in Florida, Roy Disney passed away, leaving the company to a group of guys composed of Card Walker, Ron Miller and Donn Tatum. The Disney brother originally trained all of them.

            Until then, different people have led the company. During 1984, Ron Miller was replaced by Michael Eisner as the company’s CEO. Eisner did a wonderful job and sustained the company’s success. AS 2005 came to be, Michael Eisner was then replaced by a new CEO, namely Bob Iger. Iger is the current CEO of The Walt Disney Company.


            In the field of Media, The Walt Disney Company has taken this aspect into a higher plateau. With innovations after innovations, The Walt Disney Company has produced a variety of presentations that have been tattooed in the memories of different generations of people, especially the kids. With the help of the popularity of the animated Disney characters, and also with the Disney theme parks, the Walt Disney Company has continued to grow and develop as a successful company. With movies, theme parks, studios, and television, the Walt Disney Company has definitely incorporated entertainment with their collective capabilities.

            The Walt Disney Company has become huge in all aspects of media. The company’s inspiring achievements on this field has become one of the pioneering influences in the world  of entertainment. No other company could ever equal the achievements of the whole Walt Disney Company. The growth of the company has lived on from generations to generations, flowing with the needs of the time and the wants of the people.


            Looking back on the aforementioned segments of the Walt Disney Company, this section of the company has been a very successful one as well. The company’s Media Networks composes of a wide display of broadcast, radio, publishing, cable and Internet businesses. The central areas include: Disney-ABC Television Group, Walt Disney Internet Group, ABC owned TV stations, ESPN Inc., and an assisting headquarters group.


            The Walt Disney Company did not ride on success all the way. It had its own shares of criticisms and struggles along their path to success. Challenges came along after the death of Walt Disney. While critics exclaim that the company influences the people into a new type of cultural reality, which was called “disneyfication”. Many different criticisms transpired through the years. These criticism rose up along with the topics of human rights violations, morality issues and those kinds of stuffs. But despite all of these, the company has stayed strong and its fame still stands strong until today, still making it as one of the most well-known companies around the world.


            The success of the Walt Disney Company can be attributed with so many factors. Starting off with the founder, Walter Elias Disney. His principal works and initial baby steps formulated the company’s principles and qualities which has become the bread and butter of the company. Walt Disney wanted to showcase his creativity and entertain people in so many different ways. This led to his popularity and the fame of his company. His astounding leadership and visionary qualities have helped the company achieve so many goals.

            Another factor for the company’s success is its continuous growth and adaptation to the wants and needs of the people. The company definitely knows how to flow with the times and capture every generation’s taste. Producing one hit animation film after another, and now even showcasing influential television shows, the Walt Disney Company has indeed worked its way up in order to acquire their desired audience. This company has provided almost all sorts of forms of entertainment that the whole family could appreciate.


            The Walt Disney Company has become a very well-known company. Through the decades of its existence, the company has become one of the most well-respected and most infamous companies of all time. The success of the company is a reflection of creativity, sustainability and ingenuity. Indeed the qualities and principles of Walt Disney still stay strong until today and they have become the backbone of this multi-national corporation.


Bryman, Alan. Disney and His Worlds. New York: Routledge, 1995.

“Company Overview”. 30 July 2008 <http://corporate.disney.go.com/corporate/overview.html>

“Walt Disnet: A Biography”. 30 July 2008



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