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Companies manage knowledge, coordinate work Essay

Web 2. 0 refers to all web-based tools that permit audience participation; networking and acquirement of information at ease for example wikis and group blogs. These tools facilitate crowd sourcing, social networking and integration. Web 2. 0 carries out versatile roles of communication, collaboration, sharing and management of knowledge. Through Web 2. 0 workers who are willing to share their knowledge and innovations are linked together (Scott, 2008). Knowledge is also shared as one is able to contribute or dispute ones idea on a given site. This enhances more research work as well as increment of knowledge.

In the coordination of work, Web 2. 0 has allowed users to create their individual self-integrated networks. For instance in you Tube, an estimated 80% of the tens of millions of videos have been uploaded to be viewed or rated. Through creation of content on site, users get to invest, identify, pay attention as well as inform others about the site. This enhances collaboration. As crowd sourcing tool, Web 2. 0 facilitates participation and sharing of forums. Through the effective use of Web 2. 0, companies get the opportunity to develop systems and process that aid in driving motivation in product management, marketing, sales

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Through the posting of various comments on the web regarding a certain company’s advert, blog or services, the company is able to view the comments of the site visitors and base their decisions on the comments which the consumers have provided. Implementation of Web 2. 0 for knowledge management enables the organization to reap more benefits compared to traditional knowledge management system. In the promotion of products and services, organizations can reach more users and get valuable feedback (Pablos, 2. What business problems do blogs, wikis, and other social networking tools help solve?

Communication: The simplicity and informality of blogs has made it easy and comfortable for people to interact. It has allowed individuals to post opinions and ideas regarding any matter on the net. Wiki has also created websites using different software’s such that: people are able to create, share and edit content through a browser based interface. Social networking: Wikis and blogs have provided an unprecedented peer-to-peer communication channels where individuals interact in an online community, sharing personal data and photos.

Work networks on Facebook and MySpace have exploded and companies such as Wal-Mart have initiated their own in-house social networks to facilitate communication and collaboration. Enhance Crowd Sourcing: This is where companies turn over content creation to a potentially huge audience of users. For example Facebook is entirely based on information provided by 6, 000,000 users self-integrated into 55,000 networks (Scott, 2008). 3. Describe how a company such as Wal-Mart or Procter and Gamble would benefit from using Web 2. 0 tools internally? A company such as Wal-Mart can implement Web 2.

0 to roll out the web alliance tools within on the Microsoft OneNote tool (a note taking tool) which ships with Office 2007. This will be further enhanced since OneNote fits within the Microsoft Office output suite. The OneNote tool will allow the Wal-Mart users to share information and ideas hence easing communication and promoting collaboration. Apart from using the Microsoft Sharepoint 2007, internal wiki such as Pfizerpedia can be utilized since Pfizerpedia allows more people to experience the benefit of open collaboration (Cesar, 2008). Wal-Mart can also Web 2.

0 tools internally by informing the work force on the current happenings of the organizations as well as their opinions towards certain matters. Tools like Skype can be used to air views of the employees ensuring smooth running of the organizations. By creating a website where consumers get to interact, internal collaboration is enhanced. 4. What challenges do companies face in spreading the use of Web 2. 0? What issues should managers be concerned with? Running costs: This is the major challenge in majority of organizations that managers are concerned about.

Trying to uphold a disaster-recovery system for the site that an organization has opened such as in Wiki is the cost of a dedicated high speed recovery network. Since an estimated 60% of companies lack adequate recovery plans and systems, cost becomes the major obstacle (Cesar, 2008). Professional writers and photographers: Web 2. 0 depends on writers and photographers. Hence if a company lacks professionals who would create an appealing website that would attract customers then the company would fail to gain the recognition it intended to. Hackers: Unauthorized persons gain access to the organizations websites and hence distort information.

This leads to consumers being misguided and the organization failing. Thus managers should ensure that they have secured passwords and that no one gains easy access to the websites passwords.


Cesar, J. (2008). Building Web 2. 0 Business Websites: Business Process Innovation with Web 2. 0 Tools, and Joomla!. Minnesota: Web 2. 0 Business Websites Publishers. Pablos, P. et al. (2008). Web 2. 0: The Business Model. Michigan: Cengage learning Publishers. Scott, V. (2008). Google:Corporations that changed the world. Chicago: Greenwood Publishing Group.

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