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Company Profile

The company was launched in August 2000 and is now the second largest domestic airline in Australia. It is a domestic carrier and employs between four thousand and five thousand employees. Its head quarters are based in Brisbane, Australia. Initially the company started by taking two aircrafts on lease which used to cover return flights between Brisbane and Sydney but in the last nine years it has expanded its destinations to all the major cities of Australia as well as many holiday destinations.

Today, Virgin Airlines is a pompous jet-based airline carrier that boasts of over 22 destinations within Australia while adding international destinations such as Fiji, Indonesia and Vanuatu over time. It plans to expand in the near future with more international as well as domestic flights. The Virgin group is a 46% stakeholder in the Virgin Blue Company. Due to associations with this group this company has links Virgin Atlantic and Virgin Express (Virgin Blue> About Us, 2009).

It was fortunate to enter the market at the time when Ansett failed and withdrew from the market in September 2001. This gave way to Virgin Blue to move forward in order to become the second biggest domestic airline of the country. Virgin Blue also got the access to the terminal space of Ansett which helped it to grow. It also hired more employees after the closure of Ansett. As the company grew it was able to buy new equipment and pay the lease of its former planes and bought modern glass cockpits and winglets (Ansett Crash Leaves Locals Burnt, 2009).

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