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Company’s Competencies and capabilities

In order to assess BAT Company competencies and capabilities the company’s effectiveness in terms of production and ability to sustain any competition from its rivals is considered.

BAT Company in regard to competencies and capabilities have embarked on a number of activities which has contributed to the success of the company not only in the company’s main centre in London but also globally including; recruiting competent, motivated and qualified employees in order to achieve good results, good communication system in the company, BAT Company has developed unambiguous policies, decisions and regulations, a conducive environment for working, good management, have built a system wit...

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...h ability to adapt to any changes, have an efficient board of directors and have build a viable and strong culture and mission among others.

(Lovelock, 2006) Strategies to Board of Directors of the Company Generally the board of directors should define the company’s mission statement which will involve clarifying and analyzing this mission statement to meet the present challenges of the organization. This will offer guidelines to management of the company when considering how business should develop and in what direction, for example how it will increase its current market share to greater levels. The strategies adopted by the company should clearly direct efforts towards accomplishing the organizations basic mission or objective.

As reported earlier that the BAT Company vision is to become a leader in tobacco industry the company’s board of directors has to embark on a five year plan that includes the following: The company needs to improve on in its response to globalization. For instance BAT has responded to globalization by opening up some branches around the globe but this have not been enough as it still faces competition from other tobacco products producers. BAT Company should explore more new markets and try to be the dominant market leader in order cope with change and competition in the industry.

This company requires restructuring of the entire company structure such that it is able to withstand the pace of growth in the industry. (Hoyer, 2001) Organization structures of BAT Company should be clearly outlined such that the employees will know what they are expected from them in the course of their duties. This will lead to reduction of conflicts between management and the workers because there will be no vague policies. The BAT Company structures should be in such a way that it fits the modern world and should be adaptable by the employees.

Groups’ dynamics should also be encouraged in order to enhance cooperation among the workforce. Workers should be left to join groups of their choice to avoid conflicts that may arise. In order to improve the organization effectiveness BAT Company, the management concerned should always avoid poor managerial leadership through doing away with authoritarian style of leading and instead encourage democracy to prevail in decision making that is, an all inclusive decision making structure.

Also motivation of employees should be encouraged and offering of fringe benefits, house, medical, hardship allowances and other social services for example swimming pools, televisions sets will make the employees feel respected and recognized in the work place. (Cinchona and Ronkainen, 2005) Research also indicates that group decision making need to be emphasized because it yields good returns as compared to that of individual decision making.

A good communication channel should be identified by BAT Company in order to boost organizational effectiveness. Any barriers to effective communication that may be encountered e. g. selective perception, language barrier among others should be dealt with in order to pave way for efficient passing of messages in the workplace. The company should immediately implement the strategies that will counter competition as a result of globalization from other firms and thus the company should continue to explore new markets around the globe.

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