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Company’s profile

McDonald Corporation is the leading global food service retailer serving more than 52 million people a day. The Corporation has more than 30,000 local restaurants, 20,505 restaurants operated by franchises, more than 3,900 operated by affiliates and 6,900 restaurants operated by the company itself and. McDonald’s Corporation together with its subsidiaries operate in 119 countries many of which are run by local women and men of great repute. The restaurants serve fast food, beverages and others soft drinks which vary from country to country depending on the culture and beliefs of the different countries they are located.

Some of the foods include French fries, Egg McMuffin, Big Mac, Filet-O-Fish, biscuits and bagel sandwiches, hotcakes etc. The Corporation is looking forward to increasing its sales by providing 24 hours a day all the world. In 2007 the company recorded revenues of more than $22. 5 billion, with a net income of $2. 39 billion. Besides foods and drinks, the restaurants sell other products but with a limited time promotions. McDonalds’ success is built on core values of personal and professional integrity.

The board and the leadership believe in core values of honesty, fairness and ethical manner as opposed to promotions principles that governs

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many other fast food shops. The Corporation was founded in 1948 by Ray Kroc and is based in Oak Brook, Illinois. Discussion International Activities As already discussed in the introduction, McDonald serves more than 119 countries worldwide providing affordable fast food retail services to people across the board. Through its franchises, joint ventures and affiliates, the corporation provides millions of jobs all over the world.

As a matter of fact, most of the corporation’s franchises are operated by independent men and women all over the six continents. In Canada alone, McDonald’s restaurants have provided more than 75,000 jobs to the Canadian citizens. As a result of its widespread economic activities, McDonald has continued to enjoy popularity all over the world. Global TGI a worldwide network marketing research survey ranked McDonald’s products together with Coca-cola the most popular international brands especially among the teenagers thriving especially in United States, Germany, Italy and France.

As part of its corporate social responsibility, McDonald Corporation has endeavored to establish and get involved in activities that promote the well being of their customers internationally. Some of these international activities include environmental, which is of course a major concern all over the world, media activities that are not only aimed to promote McDonald but also create awareness of the things happening around and it is also know for its involvement in world’s sports.

McDonald is a re-known environmental leader for its commitment to protect the environment not only for the current generation but also for the future. Some of the efforts that the corporation has include the phasing out of CFCs which is a major cause of depletion of the Ozone layer that has been and has continued to be a contentions issue between the corporate world and governments.

McDonald has also gone a step further in the protection of the environment by putting policies in place which prohibits any of its restaurants from buying produce from rain forests or recently deforested land. Apart from environmental issues, McDonald’s has been involved in sports particularly the Olympics since 1968 when it airlifted hamburgers to athletes. As a matter of fact, McDonald’s France became official sponsor of Olympics games in 1976, and between 1988 and 1994, McDonald’s was the sponsor on many countries around the world of National Olympic Committees.

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