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Competitive Advantage Essay

Critical and creative thinking Ethical behavior Personal and Social competence Intercultural understanding Cross-curriculum priorities (may be addressed in the lesson) Aboriginal and Tortes Strait Islander histories and cultures Asia and Australia’s engagement with Asia Sustainability Proficiencies:(Mathematics only) Lesson Objectives (I. E. Anticipated outcomes of this lesson, in point form beginning with an action verb) As a result of this lesson, students will be able to: Explain what competitive advantage is and why it is important Recognize the three

Economics and Business Lesson Plan – Year 9 Competitive Advantage By alertness Teacher’s Prior Preparation/Organization: Printouts of brand logos page Theory notes Slips with a company name on them Printouts of worksheet Book computer lab Place a brand logo sheet face down on each desk Provision for students at educational risk: LESSON EVALUATION (to be completed AFTER the lesson) Assessment of Lesson Objective and Suggestions for Improvement: Teacher self-reflection and self-plainclothesmen by classroom teacher, HOOP, supervisor:

LESSON DELIVERY (attach worksheets, examples, marking key, etc, as relevant) Time go:moa ignore 09:earn go:soars Motivation and Introduction: 1 . Students to enter the computer lab, pick a desk and get ready to start the lesson. 2. Tell the students they each have a sheet of brand logos

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face down on their desk. 3. Explain that they will have 2 minutes to work individually to identify as many brand names as possible, ask them to write the brand name under the logo. 4. Ask students to turn over the page and start the activity. 5.

Tell the students when their time is up and ask how many students were able to identify all the logos. 6. Ask the students if there were any brands they struggled to identify and what was the easiest brand to identify? 7. Use this activity to explain that brand awareness is a marketing technique companies use to try and obtain a competitive advantage. 8. Tell the students that “in today’s lesson we will learn what competitive advantage is, why it is important and then we will have a look at some different companies and the ways they have obtained a competitive advantage. Lesson Steps (Lesson content, structure, strategies & Key Questions): 9. Provide students with a simple definition of Competitive Advantage “Competitive advantage is when companies gain an advantage over their competitors; it can be achieved in many different ways. ” 10. Ask students “Why would it be important for a company to have a competitive advantage? ” 1 1 . Discuss and explain the three generic strategies companies can use to gain a competitive advantage, as specified by Porter.

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