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Consumer Perception

The consensus seems to be that consumers like the pharmaceuticals and dislike pharmaceutical manufacturers. Consumers have created websites such as vaccinetruth. org, which criticizes Eli Lilly for legislation that has been passed protecting it against prosecution and lawsuits. Additionally, the company came under fire recently in videos on U-Tube. Rich Thomaselli (2007) points out that “Big Buck, Big Pharma is a critical look at the $5 billion practice of direct-to-consumer advertising” (p. 2).

“The most damning of the videos are two five-minute segments–one from a former sales rep for Eli Lilly and Co.’s an...

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...tipsychotic Zyprexa, who reveals what Lilly officials told him to say about the drug’s side effects” (Thomaselli, 2007, p. 2). The other video is a trailer for “Big Bucks, Big Pharma,” produced by Media Education Foundation and examines the advertising of the pharmaceutical industry (Thomaselli, 2007). Even though Eli Lilly has received some bad press and attacks have been made against the pharmaceutical industry, Lilly has managed to receive numerous recognitions. Last year Eli Lilly was on Fortune magazine’s list of “Global Most Admired Companies,” and made Business Ethics magazine’s “100 Best Corporate Citizens” (Corporate, 2007).

With accolades such as these it becomes clear that public opinion is in fact critical and appreciative of pharmaceutical companies such as Eli Lilly. 2. Products Although the perception of pharmaceutical companies appears to be poor, the perception of the drugs used to provide a higher quality of life appears to be favorable. Most recently opinions about the HumaPen® have been noted. This is the device which allows individuals suffering from diabetes to administer their medication more discreetly and track the times and dosages more accurately.

Global Investor reported February 22, 2007, that Eli Lilly sponsored a national survey of individuals with diabetes and that the results showed two-thirds of respondents felt HumaPen® is a valuable product. H. Workforce 1. Makeup Eli Lilly has more than 42,000 employees worldwide. The workforce consists of both blue-collar and white-collar employees. Some of the employees at Eli Lilly work in research and development while others work in either manufacturing or administrative facilities. Eli Lilly is a global company with locations in over 50 countries.

The company is headquartered in Indianapolis, IN and is run by a board of directors. The Chairman and CEO is Sidney Taurel (Corporate, 2007). 2. Labor Conditions Last year Eli Lilly was recognized by several organizations for providing positive working environments. These included Science magazines list of “Best Companies for Scientists,” IndustryWeek’s “100 Best-Managed Companies,” Fortune magazine’s “50 Best Companies for Minorities,” and Working Mother magazine’s “100 Best Company for Working Mothers” (Corporate, 2007).

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