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Consumption of Organic food in UK in the last 5 years Essay

Consumption of Organic food in UK in the last 5 years


According to the latest research as people become further alert of the ecological and health costs of chemical-dependent agriculture, the market for organic food is thriving. But as it does, small-scale organic farmers are scrutiny the form of agriculture they dexterity approximately easy living and local economies take on a very dissimilar manifestation.

Five years ago, when John Haberern connected the Rodale Institute, an organic farming investigate organization in Kutztown, Pennsylvania, professors at the narrow agricultural university, Penn State, dismissed him and additional organic pioneers as “the counterculture kings of the compost heap(Molleson, 1996, pp. 141-150).” Times have distorted. The exact professors and deans who wouldn’t revisit calls a decade ago are now get in touch with Rodale to partner on main grant proposals. And agriculture agencies from a number of countries, counting Egypt and Ethiopia, are talking to Rodale concerning developing countrywide organic-farming programs. “It’s a good time for organic agriculture,” said Haberern, who is now Rodale’s director, throughout a new phone conversation(Brian Halweil, 2001, PP. 22).

A Critical Literature Review Of A Consumer Behaviour

According to the critical research review driven by a $25 billion worldwide market for organic products, the

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entirety area of farmland dedicated to cultivating organic crops has grown-up to an estimated 11.5 million hectares approximately the size of Cuba(Miracle, 2002). Though this is still well below 1 percent of the world’s cultivated area, the growth route dwarfs that of conservative foods. In every nation for which data exist, farmers are bringing flanked by 10 and 40 percent more land under organic farming each year, and a recent U.N. survey found profitable organic food making in each occupied nation on the planet(David Waltner Toews, 1999, PP. 39).

To compare the United Kingdom’s five organic food production there are some global organic detonation revolves about Western Europe, where organic area has swollen 35-fold since 1985 rising approximately 30 percent each year(Meigs, 1984). Organic area now accounts for almost 3 percent of all the farmland in the European Union. Moreover, in Sweden, Denmark, Finland, Italy, and Switzerland, it accounts for 5 to 10 percent. In Austria, the organic share has arrived at 10 percent, and in some Austrian provinces it has reached 50 percent. Europeans are expenditure almost $10 billion on organic products each year(Hodder, 1996).

            Australia, with 5.3 million expert organic hectares, is the nation by means of the most organic area. But compared to Europe, this land is comparatively low yielding used typically to raise pasture-fed beef for export to Japan, where the organic market is now value $3.5 billion. In the United Kingdom, organic area in farming has full-grown among 15 and 20 percent each year throughout the 1990s, and now stands at approximately 550,000 and 1 million hectares, correspondingly(Hillman, 1989, pp. 240-268). Organic crops now grow on 0.2 percent of U.S. croplands, and in 1.3 percent of the fields in Canada. Moreover, retail sales of organic create and products in North America have record alike 20 percent annual enlargement rates since 1989, and were predictable at $10 billion in 1999(Steve Voynick, 2002, PP. 144. 2002).

Current Consumption Trend

If we analyzed then we come to know that urged by unparalleled consumer demand for healthy, environmentally friendly foods, organics have imprinted a obvious stronghold in the conservative foods market, particularly in Europe, where organic food now accounts for 3 to 5 percent of sales. Furthermore, this bull market is buoyed by the concerns of people who are fed up by the way most food is grown: No doubt, British mothers worried concerning mad cow illness; French families worried they may be eating foods that contain hereditarily modified element (GMOs) in last five years; UK parents aggravated by what their children are being serve up in school lunches; chefs in the cooking vanguard looking for better diversity, newness, and taste in their dishes; farmers all over the place tired of applying luxurious and toxic agrochemicals to the fields approximately their homes; conservationists trying to settle agricultural and ecological goals; food companies like SEKEM, Egypt’s main tea producer, demanding best ingredients for their products in a nation that takes tea extremely gravely.

No doubt, the enlargement of the organic market is now redesigning the face of contemporary agriculture. Moreover, millions of hectares of land that were once sprayed by chemical pesticides and fertilizers, covered with sewage sludge, or planted with hereditarily customized seeds, are now being farmed using ecological connections to increase harvests. Farmers are rotating crop varieties and composting to return nutrients to the soil, for example, or attracting helpful insects to decrease pest outbreaks and illness. But, as production of organic food scales up to meet growing insist, a rift is developing in the organic scenery: small-scale organic farmers, processors, and seller the present lifeblood of option farming are watching intimately as giant farms get certified and international food conglomerates rush to reveal organic brands. As the organic market continues to rocket to a better scale, a number of farmers and consumers are beginning to look a lot more intimately at what “organic” really means.


According to the research based statistics for the rising world are mottled, even though subjective confirmation points to rapid growth. In UK past five year, the total area dedicated to organic production bound 7,000 percent since 1992 to an predictable 350,000 hectares today. UK sells overseas more than $100 million of organic products in 2000. Over 7,000 small farmers in UK up from 220 in 1995 now create concerning 10 percent of the organic cotton on the globe market. Now let’s take a look on under the green food growth plan, Manchester Province in UK has long-drawn-out land refined in organic foods to half a million hectares. Majority of this production is pegged for sell abroad, although home markets are up-and-coming as local awareness and demand add to(Forget Fad Diets, 2006, PP. 30).

Furthermore,  in the spring of 2000, when Iceland, one of Britain’s major supermarket chains, affirmed that it was exchanging its whole food line to organics, at no extra cost to consumers, it set off a domino result in the British food market. Consumers flocked to Iceland products, forcing additional food sellers to bulk up their own organic offerings if they expect to retain market share(Sonya Atalay, 2006, PP. 283). Six months later, the United Kingdom’s largest supermarket chain, Tesco, go into the fray by dramatically increasing its line of organic foods, while lowering its profit margin on organics to keep them spirited. Tesco customers will soon have over 700 organic items to decide from, counting brand new produce, meat, frozen and ready foods, dairy items, bakery goods, alcohol, baby food, and pet food a far-reaching rotate from 1992, when the chain carried just five organic items(Lib Dems, 2005, PP. 32).


According to the expert analysis that leading players in the global food market, including Danon, Nestle, Mars, and Unilever, are all testing with organic products, and they wield huge advertising and sharing arsenals to forcefully promote them. McDonald’s is now helping organic dairy products in UK. Yet the environmental straggler Dole Foods, the world’s main producer of fresh fruit, vegetables, and cut flowers, now present organic bananas in North America. Moreover, in May of 1999, General Mills rolled out its Sunrise line, which it called “the first-ever expert organic cereal from a main manufacturer.” (Colledge, 1994) Later that year, the multi-national firms obtain the Gascadian Farms brand, an globally recognized organic creator that has recorded annual sales enlargement of more than 40 percent in excess of the last few years. More than a few big apparel companies have begun to buy organic cotton, counting The Gap, Levi’s, and Patagonia. Many companies are constricting straight by means of farmers to give organic produce for their stores, and some supermarkets have gone a step further, actually paying sure growers to change to organic(Copley, 1995-1999, pp. 169-174).

Moreover, farming in the United Kingdom 2004 reports on farm incomes, the arrangement of the business, prices, every of the major agricultural commodities, the financial accounts for agriculture, output and subsidies. It also includes information on abroad trade, organic farming, protection and land management, and agriculture’s crash on the environment.

Consumption Markets and Culture

No doubt, on equal sides of the Atlantic, a series of food security, environmental, and other troubles linked with the conventional food sector has also inspired physically powerful demand for organic food. In the middle of the British, new concerns over genetically engineered crops caused a flood of consumer inquiries concerning organic and an sudden large amount of farmer applications for conversion. In just the last five years, the United Kingdom’s organic land surged eightfold, from 50,000 hectares to 400,000 hectares(Counihan, 1997).

As consumer demand has driven enlargement in organics approximately the world, Europe’s sector is outpacing markets elsewhere since it has enjoyed broad government hold up. Eighty percent of the enlargement in EU area has occurred in the last six years, spurred by the 1993 organization of a common EU meaning for “organic” and following EU-wide policies to give financial support for farmers to change to organics(Curtin, 1992 , pp. 3-22).

Furthermore, organic food is speedily moving beyond its counter-culture position and into the normal. In fact, in a rising number of countries, most organic food is now sold in supermarkets. Even though markets for organics are growing all around, enlargement in sales at supermarkets is outpacing that of farmers’ markets or health food stores. In the United Kingdom, for example, the split of organic food sold in supermarkets has greater than before from 63 percent in 1998 to 70 percent today, as the share sold by farmers’ markets, self-governing retailers, or health food stores has refuse from 37 percent to 30 percent. Moreover, in the United Kingdom, the share of organic foods sold at price cut outiets, like Costco and WalMart, bound from just one percent in 2002 to 13 percent in 2001, according to the Hartman Group, a Bellevue, Washington-based market investigate firm. No doubt, half of the organic food sales in the United Kingdom are now made through conservative supermarkets(Cutting, 2005, pp. 151-170).


If we analyzed then we come to know that organic farming has immense significance for alleviating deficiency and lack of food in the developing world, according to Peter Rosset, director of the Institute for Food and expansion Policy (FoodFirst). “For poor farmers in developing countries, any technology based on purchased inputs puts them, at an immediate disadvantage in competition with wealthier farmers. Organic farming methods place emphasis on the local resources and knowledge that the farmer already has, and puts ecological processes at the service of the farmer.” (Dietler, 2001)

To sum up this discussion we may say that the UK Soil Association, Britain’s organic guarantee body, lately tallied up the findings of 23 proportional studies of the biodiversity benefits of organic and conventional farming. These studies, conducted in Europe over the last 13 years, found to a large extent greater levels of both abundance and variety of species on organic farms(Douglas, 1997, pp. 36-54).


Article Title: Organic Gold Rush. Contributors: Brian Halweil – author. Magazine Title: World Watch. Volume: 14. Issue: 3. Publication Date: May 2001. Page Number: 22. COPYRIGHT 2001 Worldwatch Institute; COPYRIGHT 2002 Gale Group

Article Title: Mad Cows and Bad Berries. Contributors: David Waltner-Toews – author. Magazine Title: Alternatives Journal. Volume: 25. Issue: 1. Publication Date: Winter 1999. Page Number: 39. COPYRIGHT 1999 Alternatives, Inc.; COPYRIGHT 2002 Gale Group

Article Title: The Honey Reed’s Bittersweet Legacy. Contributors: Steve Voynick – author. Magazine Title: World and I. Volume: 17. Issue: 11. Publication Date: November 2002. Page Number: 144. COPYRIGHT 2002 News World Communications, Inc.; COPYRIGHT 2004 Gale Group

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Article Title: Small Elite Getting the Benefits Say Lib Dems. Newspaper Title: The Journal. Publication Date: March 29, 2005. Page Number: 32. COPYRIGHT 2005 MGN Ltd.; COPYRIGHT 2005 Gale Group

Article Title: Food, Meals, and Daily Activities: Food Habitus at Neolithic Catalhoyuk. Contributors: Sonya Atalay – author, Christine A. Hastorf – author. Journal Title: American Antiquity. Volume: 71. Issue: 22. Publication Year: 2006. Page Number: 283+. COPYRIGHT 2006 Society for American Archaeology; COPYRIGHT 2006 Gale Group

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Molleson, Theya, Basak Boz, Kathryn Nudd, and Berna Alpagut 1996 Dietary Indications in the Dentitions from Catalhoyuk. T.C Kultur Bakanligi Anilitar ve Muzeler Genel Mudurlugu XI Arkeometri Sonucari Toplantisi, pp. 141-150. T.C Kultur Bakanligi, Ankara, Turkey.


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