Create Ridiculously Good Content that Attracts and Retains Customers Essay
If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers and all have a story to tell. you will get expert advice on how to create effective content to help attract and retain customers both online and offline. In the final event from the four-part Marketing Boot Camp Webinar Series organized by Entrepreneur and The UPS Store®, you’ll learn why well-written content is your marketing advantage and gain the tools to create it.
and learn how to:
• Identify your audience and find your unique story
• Establish expertise and credibility by providing value-based content
• Create marketing that doesn’t feel like marketing
• Excel at typical content marketing tasks
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. Ann is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs.
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