Crisis Management in Twenty-first Century
Some intellectuals are of the opinion that there is difference between a crisis, and disaster. For example, to such intellectuals as James E. Lukaszewski, ABC, APR, Fellow PRSA: “Crises are caused by human beings through commission, omission, accident, negligence, or ignorance. Disasters are generally natural events beyond human control – tsunamis, earthquakes, hurricanes, tornados, and incredibly powerful storms. Disasters produce victims, but unless responders act negatively, carelessly, or callously, there is far less potential for blame, bad news, or mindless victimization and collateral damage” (proquest.
umi. com). If put this way, crises are the terrorist attacks, managerial carelessness, and so forth that cause damage to business operations such as productivity, management of manpower, and so on. However, this mutually exclusive difference between a disaster and crisis is no more in practice when it comes to crisis management as a discipline and a branch of business management. As such companies seek to work against any disaster, calamity, damage, naturally occurring ill-happenings, and so forth, by limiting it into the circles of crisis management.
Hence, “Crisis Management is a systematic response to unexpected events that threaten the people, property and operating continuity of the organization” (crisismanagement-disasterrecovery. com). Moving along the lines of our analysis, we find that the term management in today’s time is a function that “characterizes the process of and/or the personnel leading and directing all or part of an organization (often a business) through the deployment and manipulation of resources (human, capital, intellectual or intangible)” (Wikipedia. org).
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It is also “viewed as a subset of administration, specifically associated with the technical and mundane elements within an organization’s operation” (administrationinfo. com). Hence, for crisis management, we can say that, in a business activity or operation, a crisis is a testing time that has come to pass due to some unforeseen circumstances. And it is the business personnel that have to deal with this testing time. As such they have to put efforts so as to reduce the damages occuring due to a crisis as well as try to maintain business.
The meaning of efforts in business management is also changed today. Now it means employing skills to handle a situation and not the employment of natural human reactions, or intutions. This is because skills can be taught and learned. They can also yeild expected results if observed according to the set procedures. For crisis management, therefore, there are certain procedures that the business personnel deploy today to fight a crisis.
In the next section, I will bring to light the specific branch of crisis management as it exists today in the twenty first century. I would also study the operations of crisis mangement in different countries like the United Kingdom, the United States of America, and China, to analyse the on-going progress in the field of crisis mangement in business world. I intend to carry out this countrywise analysis of my case in an attempt to draw a broader understanding of crisis management.
It is also intended to provide the reader with more data so that the reader can come to a proper assessment of the issue of crisis management and its pros and cons in the business world of the twenty first century. ? Put together, the term crisis management is seen as one of the most on-talks issues of the twenty-first century. In business, a crisis can mean discontinuity to productivity, installment of manpower, and so on: resulting in complete failure to make profit and maintain repute in the market.
Thus, today, managers and companies look more cautious when it comes to dealing with an unforeseen crisis. This trend especially took to sky-high focus of the business world after such disasters as the terrorist attacks on the World Trade Centers, USA, Tsunami, Indonesia, and Katrina, USA. In these three major catastrophes, many companies lost a huge amount of their assets, and repute due to the damage registered by these crises.
In the context of the twenty-first century, crisis management is to deal with a crisis in quickly and effectively once it has struck a company site or the like. The effective crisis management needs certain steps to be followed. First of all, the most important factor is a trained team of professional managers, other professionals, technicians, and the general staff of a company. The people as a team, then, are trained: to analyse and evaluate the consequences of a threat. to carry out a development of some alternative ways and to implement those procedures to fight a crisis.