Culture and Language in Global Business
According to Bolarsky, inter-cultural communication has become an unavoidable part of the international workforce, especially in international business. Thus it is important to understand the relationship between culture and language for successful business in the global economy. Bolarsky is correct in his statement that differences between cultures may lead to misinterpretation, and ultimately failure in a business dealing.
That means that an understanding of cultural traditions is also important in business. Although it is impossible to prepare for each culture specifically, it is possible to create a sensitivity in the workforce, an awareness of the effects of cultural conventions. The best way to do this is to experience firsthand another culture and language.
Cultural Diversity in Leadership
Freedman states that the amount of cultural variety in a company’s senior leadership is possibly the best indicator of a company’s potential for success in the global economy. To deal with the globalization of business, a company must have: a team in charge of global talent management, The effects on human resources management must be taken into account, and the CEO must make his vision known to the company to establish its goals.
Although I mostly agree with this, even a company with a purely American seniority can succeed in the global economy with the right employees, and if the leaders are made aware of the many issues regarding differing cultures that surround global business.
The Role of Technology
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The most important part of global communication according to Grosse is a sensitivity to cultural differences. Global business correspondence is now heavily virtualized, with email as possibly the best mode, as it allows for time to revise and gives everyone, even non-native English speakers, a chance to phrase their statements properly.
The phone, on the other hand, is more personal, but has the potential for much more misinterpretation. Video conferences for large groups, although it seems nothing will replace face-to-face meetings in its effectiveness in building trust and confidence. A full understanding of the appropriateness of the different modes of virtual communication for different situations is vital.
It is true that the different modes of virtual communication may have different consequences, and therefore each mode must be applied carefully and appropriately. However, the contention of Grosse regarding video-conferencing is already outdated, as communications technology is rapidly evolving. High-quality video-conferencing is now possible. I agree, however, that nothing will replace face-to-face correspondence (at least in the foreseeable future).