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Currently Wal-mart provides

Before launching Smart bot, is banner advertisement will be placed at the Wal mart stores and on its website. It will also run a promo on Wal-mart website. IT centric measures will be taken in order to increase its web presence and brand awareness. Student and schools will be targeted for Smart bot primary we presence. A cartoon character will be designed which will represent the main character in smart Bot. Its animated video will be developed and 10 second animated video will be run on multiple promoting and gaming sites.

It will help in creating positive brand image among the mind of young consumers. Currently Wal-mart provides facility to its users for free shipment of online purchases. In future this feature will also provided to Smart bot users. CRM will be an integral part of Smart Bot marketing activities. “Recent advances in information technology have provided the tools for marketing managers to create a new generation of CRM tactics. ” (Dowling et al, 2003) Customer relationship is important for all sorts of business because repeat customers are more profitable for an organization rather than new customers.

Now customer relationship management activities are directly targeting towards strategic goals and focused as profit

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centers rather than cost centers. Recommendations & Conclusion Decision makers in an organization should consider cultural, moral, ethnic, religious, value and languages of host country to run international operations more effectively. They should adopt geocentric approach rather than polycentric approach which is confined with one develops affinity with the culture of nations where he has spent most of his time.

This is the reason due to which it is recommend that local sourcing, pricing, promotional and placement strategies should be a part of marketing management activities in international business locations. Creating customer loyalty is the ultimate goal of Smart bot. It is decided due to the fact that loyal customers are generally late adopters of competitor’s campaigns and a very comprehensive tool of generating positive word of mouth and higher proportion of revenue contribution compare to new customers. A detailed oriented IT based plan will be considered to implement brand building strategies for Smart Bot.

This brand will contribute towards overall growth and development of Wal mart and reinforce its distinctive identity in consumers mind. 1. For Exiting Wal-Mart CEO, a Victory Lap. Preview By: Palmeri, Christopher. Business Week Online, 11/24/2008, p11-11 2. Retail Sales Slumped In October, Wolf, Alan. Twice: This Week in Consumer Electronics, 11/17/2008, Vol. 23 Issue 24, p28-28 3. Big Debate Over The Big Box, McManus, Reed. Sierra, Jan/Feb2008, Vol. 93 Issue 1, p32-33 4. Marketing Music: Who Needs A Major Label? Trakin, Roy. Advertising Age, 5/19/2008, Vol. 79 Issue 20, pS-2-S-11 5. Wal-Mart’s New Growth Opportunities.

Preview By: Gogoi, Pallavi. Business Week Online, 10/12/2007 6. Shopping Strategies to Get Best Values, Consumer Reports Buying Guide, 2007, p7-14 7. Retailers Work Toward Digital Future. Preview By: Bruno, Antony. Billboard, 12/3/2005, Vol. 117 Issue 49, p18-18 8. BRANDING: FIVE NEW LESSONS. Preview By: Byrnes, Nanette; Berner, Robert; Zellner, Wendy; Symonds, William C.. Business Week, 2/14/2005 Issue 3920, p26-28 9. Low price no bargain as brand building tool. Preview By: Murane, Peter. Advertising Age, 7/1/2002, Vol. 73 Issue 26, p34-34 10. Brand Recognition, Clearly, Mike. Interactive Week, 2000, Vol. 7 Issue 48, p16

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