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Customer from a major clothing store Essay

            Due to the convenience that the online market can give, many patronize it. This is also to lessen the shoppers’ burden because he will not go to a department store for the purchasing of the product. Also the online market offers a great deal when it comes to costumer service. Hassle free, therefore shopping is not anymore a waste of time.

            Gap is one of the leading clothing companies in the world. Their product are even more improving at time goes by and not just that, also the costumer service is improving day by day. They also engage in online market and can be reaching through this web site: http//:www.gap.com. Many online businesses do the same thing as the gap did. Strategic plans are the main content of this type of business. One of the ways for the costumer to buy their products is the web site design. As we can see on its front page; the consumer will be excite and search the entire site. This type of strategy will give interest to the consumer and will persuade to buy the product. On the same page a model will be seen. This will enable the consumer to know

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the kinds of product that the company is selling. A new consumer will be given a hint to what can be get from that online business and because the eyes are easily deceive by the colors, the consumer will we interested to search the site. The site also is updated in the seasons or celebrations. For this month, the Valentine’s Day is the main event. A greeting on its right portion can be seen. “Can you send love to someone you’ve never met?” this line can also be seen. Thus by this statement the attention of the consumer will be focused on how the web site will do it or what the page can give. Because people give importance to events especially the Valentine’s Day, a consumer will be interested to search. Also the site advertises their newest products. Through this the consumer will know what the company’s newest designs. For the consumers who loved to be updated when it comes to fashion, this will catch their interest. Also, the company offers a great deal by giving discounts on their products. Although this is only a strategy, the consumers, especially those who are in the stage of budgeting will still be interested. This strategy is common when it comes to business especially during seasons. At a first glance, although the consumer did not plan to buy, when he saw that a certain company offers a discount, he will be motivated to buy especially that there is an upcoming event.

            As what I’ve stated, strategies are the main component when it comes to business. Advertisements are the ones responsible in letting the consumers know about a certain products, this will give the consumer a hint on what to buy. Often, consumers buy those commonly seen. Why? It is because they will give trust on that product because they have already known it. On the other hand, the company also offers costumer service. This will enable the costumer to ask for a help. Also this service will enable the company to improve their services by getting ideas from the costumers. This will serve as a survey on what the company should keep and what the company should eliminate. There are also services that are unnecessary, that are why this will keep the company from giving a quality costumer service. This will also help the company to be updated to the new feelings of the costumer. In the fashion business, the emotion is the one that drives a consumer to buy a certain product. When the company gets the consumer’s emotion, the consumer will surely be interested in buying the product. The company also offers a store locator. As I go through the site, I was able to know the companies outlets. This will enable me to know where to get or purchase the product. This will also help those people who do not have access to online shopping know where to get the product. The company also offers membership for the easy access of the products. The size charts will enable the consumer know what to buy considering the fact that the consumer will not be able to see the product personally and be fit. This will ensure the costumer that the product they will be purchasing will surely fit their size. This strategy will also help the company maintain a quality appearance to the costumer. Often times the costumer will return the product because of the size. The costumer will give the blame to the company by simply saying that the company did not give enough information about the product or just simply give the blame without knowing that it is beyond the company’s responsibility. This will also ensure the companies products not to be returned. Often times, returned products will give only a small profit or a break even. Shipping is the main cause. When it comes to shipping, the gap company offers free shipping on the particular purchase minimum. This will lessen the burden of the consumers especially those who even do not have time for shopping. Sometimes a consumer (those who are at work and those who have a hectic schedule) have no chance in purchasing a certain product although it is his need or a want because of the availability of time. Busy people value their time and they sacrifice their passion for the products. The site also offers gift options feature. This feature will give a clue to the shoppers what gift to give; often these products are the most elegant products. This will keep the consumer’s attention on the occasion and will urge him/her to purchase a gift to give. Also the company offers social services. This will give the consumer’s impression that the company is not after of the money that can be taken from the consumer and will give the impression that the company has a care for the people. “We have a responsibility to make a positive impact in the communities where we do business.” a line by Dan Henkle, SVP, Social Responsibility. Truly a positive impact is necessary for a company. With this, the company also offers downloadable files for a particular report to keep the consumer informed on the updates of the company. On their recent updates board: Improving Our Practices, Examining Factory Operations, 2005 Factory Inspection Data, and Country-Specific Partnership are place to help the consumer know that the company gives a quality service. Also the company gives information on the terms of use. This will help the consumer know their right and responsibility and up to where the company is liable. This will also help the consumer know how secured is their money knowing that they will not personally be the one to give the money but through transfer of funds. On that feature will be seen a site content to help the new surfer what the site can offer or the features of the site.

            Although many are victimized by internet scam, still many consumers will prefer to buy online due to the convenience that the process can give. The payment are accepted through credit cards, this will help the company to process the payment easily and will give less hassle to the company. Also the security of the payment of both parties is ensured through this method of payment. The following are the accepted credit cards :Visa, MasterCard, American Express, Discover, Diners Club, JCB, GapCard, Old Navy Card and Banana Republic Card, Gap GiftCards, and Online Gift Certificates. There are many more strategies that the online site used to persuade a consumer to buy a product but these are the major strategies that they used.

Work cited:

http//:www.gap.com

 

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