logo image

Data Analysis

Based on research, the Segway Human Transporter is an innovative product that aims to revolutionize the transportation industry. It is designed to improve urban living, transform the way people work and live and provide solutions to man’s short-distance travel concerns. At the same time, Segway aim to reduce the problems of pollution and traffic confession. This product is indeed a breakthrough in technology. Despite its advantages, the Segway Human Transporter has disadvantages. These disadvantages are its limited market, its high price, limited applicability and legal issues. Results/Discussion

The research has established that the product’s limited market offering and high cost have severely affected its marketability. When the company marketed Segway to a limited market and sold it at a very high price, the company reduced its potential buyers. It would have been better if the company offered Segway to a much wider segment of the population. If it is truly the company’s intention to make the Segway Human Transporter a

Need essay sample on "Data Analysis"? We will write a custom essay sample specifically for you for only $13.90/page

convenient means to travel in short distances and to transform the way people work and live then they should have also marketed this product to students and young professionals.

The middle-aged men and women may also find the Segway Human Transporter a

Need essay sample on "Data Analysis"? We will write a custom essay sample specifically for you for only $13.90/page

very effective means of transportation. The company however committed the mistake in excluding the students, young professionals and middle-aged men and women from its market. Moreover, the pricing strategy was also a mistake as it turned-off a lot of individual customers and even business establishments. It bears stressing that the Segway Human Transporter is not an indispensable part of business and will not help increase the productivity of companies.

As such even business establishments found Segway as additional cost. Conclusion Product differentiation and innovation is not enough. The product must be accompanied by an effective pricing and marketing strategy. However, the company’s pricing and marketing strategies do not match the nature of the product. As a new product, it will ordinarily take some time before the customers may accept it and consider it an indispensable part of their lives.

The better strategy would have been to offer Segway first to a wide market at a lower cost and to allow the people some time to get used to Segway and to realize its importance and its applicability in their every day lives.

Bibliographies

“Inventor Dean Kamen Introduces the Segway(TM), The World’s First Dynamic Self- Balancing Human Transporter; Provides Revolutionary Approach to Personal Transportation With Commercial, Consumer Application. ” PR Newswire. PR Newswire Association LLC. 2001. Retrieved March 14, 2009 from HighBeam Research: http://www.highbeam. com/doc/1G1-80594647. html Ivry, Sara. “Segway attempts to escape the novelty tag. ” International Herald Tribune. 2006.

Retrieved 14 March 2009 from HighBeam Research: http://www. highbeam. com/doc/1P1-127426058. html Kawamoto, Dawn. (2003). “Segway Sales Haven’t Transported Maker. ” CNET News. Retrieved 14 March 2009 from: http://news. cnet. com/2100-1041-5083316. html Noyes, Jesse. “No glory days: Segways play polo. (Business). ” The Boston Herald. Boston Herald. 2006. Retrieved March 15, 2009 from HighBeam Research:

Read full document

Can’t wait to take that assignment burden offyour shoulders?

Let us know what it is and we will show you how it can be done!
×
Sorry, but copying text is forbidden on this website. If you need this or any other sample, please register
Signup & Access Essays

Already on Businessays? Login here

No, thanks. I prefer suffering on my own
Sorry, but copying text is forbidden on this website. If you need this or any other sample register now and get a free access to all papers, carefully proofread and edited by our experts.
Sign in / Sign up
No, thanks. I prefer suffering on my own
Not quite the topic you need?
We would be happy to write it
Join and witness the magic
Service Open At All Times
|
Complete Buyer Protection
|
Plagiarism-Free Writing

Emily from Businessays

Hi there, would you like to get such a paper? How about receiving a customized one? Check it out https://goo.gl/chNgQy