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Define Marketing Paper Essay

Surveys are an integrated method to achieve exceptional results in the marketplace. Professional researchers use these six modes – advertising, direct marketing, events and experience, personal selling, Public Relations and publicity, and sales promotion. Each segment covers different ground within any given environment placing a mix on the variety of student attractions are available. In marketing to students, these are essential needs to build clientele and sales for a program or organization.

The motive behind each concept blends into a story or ‘brand’ that leverages competition between industry leaders. Coca Cola – Quality Speaks Volumes in Marketing For example, Coca-Cola uses events and experience as well as advertising and personal selling (Santa Clause ad) to keep its consumers satisfied (CocaCola, 2007). The Coca-Cola may have lacked the strength it holds without these marketing modes. Although these are the same, the dynamics behind each marketing tool heightens the sensitivity of students.

For instance, events and experience puts a company in an interactive setting to provide personal selling as well. It is very important for a company to practice personal selling and publicity methods while hosting an event (CocaCola, 2007). All of these mechanics play a fine tune in gathering loyal consumers or prospecting

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new ones. The program directors must take time to plan their marketing strategies carefully so funding is not wasted. Each method brings more to the table in success, but implementing the plan means so much more to investors.

Affiliation Marketing – Social Networking Affiliation marketing techniques involve referrals as well as small businesses with little or no clientele. The formation of a database will wastes their time if the company does not have a system in place to arrange leads. This leads into the mobile vendors such as lunch trucks that visit from area to area without a known list of consumers (Meskauskas, 2006, p. 1). These businesses run off good faith and building a customer database is not worthwhile to increase their profits.

Also, small companies with a small or no inventory offering will have no use of a database because their products are not sold extensively. Companies must address other issues such as a lack of marketing capabilities to associate referrals made by consumers or providing information indirectly to prospects (Meskauskas, 2006, p. 2). Gal Trifon’s 2007 Online Marketing Predictions – Case In Gal Trifon’s article 2007 Online Marketing Predictions, he addresses seven core issues arising within the online marketplace. Businesses and marketers must acknowledge this new advancements if they plan to stay in competition for prospects.

Trifon’s list includes rich media, search and display advertising, in-game and mobile advertising, content explosions, global marketing, and ad-supported applications (Trifon, p. 1). These ingredients create indisputable abilities to remove all barriers placed before a company’s advancement in online marketing. Online Marketing Takes Over This article is very informative and intriguing for an aspiring marketer of the new millennium. We can use this information in designing cutting edge advertisements for our online businesses (if we decide to open an online business) and learn the best practices of gathering an audience’s attention.

Search engines have changed the way we find the information we need on the internet; with Trifon’s (2007) advantages, we can integrate search ad placements by using Google Adsense or Adwords to lure in prospects (p. 1). I agree with his perspectives on integrating rich media in all online advertisements because the ‘normal’ advertisements are no longer intriguing to browsers. Rich Media in Marketing Rich media includes online video advertisements (because LonelyGirl15’s revolution) and user-generated communities give marketers an advantage.

We must understand how important this can be in a successful marketing campaign in the virtual marketing place. According to research and Trifon (2007), online spending will increase this year (p. 1). His predictions correlate with my interest in developing a small marketing campaign of my writing abilities online. Maybe his options are a way for me to gain leverage on present market leaders. YouTube – End of Television Marketing As a novice, I have learned a great deal of information from Trifon’s article on online marketing because I knew nothing of this.

His detailed outlines make it easy for new or curious internet marketers to digest the technical jargon of marketing. For example, in his article, Trifon (2006) breaks down the sources of rich media for laymen such as me and my friends (p. 1). He addresses the technical aspects of online video components and interactivity. In a sense, I considered the online video advertisements an interesting component of online marketing. We have read many reviews on the uses of YouTube and it seems to drive traffic faster to your sites.


I will use this information to help establish a media plan for my personal marketing project. The article’s layout was very helpful in distinguishing one technique from another without confusion. I can digest the components without dizziness and it fits into my project. With Trifon’s new predictions on hand, I can search for more articles or tutorials of how to integrate these techniques into my own project. Now that I have a little ground on what the hottest trends are, I will be informed of any techniques arising from my competitors online.

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