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Definition Of Strategy

A strategy is positioning one’s product or service at the forefront of distinctiveness within its niche market. Companies have practiced positioning for years until now; globalization has diluted many whom wanted to imitate competition through re-arranging their strategies to gain advantage. As innovative as it sounds, a company whom switches its position delivers a confusing message to its consumers of its stability. A company’s consistency creates a desirable identity as it maneuvers into new territory without supplying a firm offer. Managers much make choices to strengthen the visibility of the company through its current position.

Some managers have given into their colleagues discouraging philosophies to imitate the competition so managers have bended with the wind. Companies need strong willed leaders who are willing to remain loyal to the current strategy of their market without giving into compromises. Strategy is not compromising one’s dignity to a competitors’ need for acquisition. Also, one’s company can not allow itself to remain stagnant in the ever-changing economy. The manager’s responsibility includes integrating all functionalities into one segmented force to reach new consumers with its identity intact.

Strong leadership is needed to remove the barriers that counter opposing points of view regarding a company’s overall strategy. The manager’s ability to follow through with their ideas can make or break an identity. Newly empowered employees will destroy the company’s elements because of their lack of experience handling such manners. If a product must be presented, present it with the same dignity as the niche offerings. Many companies have lost sales due to their diluted efforts to continue a profitable strategy.

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