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Develop a Change Management Strategy Essay

They are targeting the local area which is highly potential for their service from their point of view. They are keeping their price flexible to accommodate any type of clients and their requirements. Criteria for Business Plan: 1. Company overview: It should give basic idea about company, nature and purpose of business. It should also throw some light about the concept, company’s legal status, vision, mission, objectives etc. 2. Management Overview It should give details about the background of key people, their ability to run business, structure of organization etc. . Product ; Service Overview It should give the Information about company’s product and services, their features and benefits and characteristics. 4. Market Analysis It should describe the current potential markets and company’s perceive position. 5. Competitor Analysis It should give the Idea about other companies in the same market, their product analysis and company’s relative position. 6. Marketing Plan It should describe sales and promotion plans. Projections and general economics of 7.

Financial Plan It should forecast the financial performance of the company including investment Ewing made, ROI, cash flow statement, balance sheet, business ratios etc. Comparison with Criteria including Strength & Weakness: 1 . Company overview: This measure is

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well described in Quality Trainings business plant. They have discussed in detail about the vision, mission, objective, company’s legal status. This can be considered their strength as they have defined their business quite well. Quality Training is failed to give enough information about the key people. There is almost no information except their names.

This is weakness of the company as key people’s ability to run the business is not reflected in this business plan. Company has given moderate details about their product and services. They have not given the key features of their service and perceived benefits. This can be again considered as weakness. They have given enough attention to analyses the market. They have clearly identified their position in the market. Company is strong in this area. Quality Training has fairly identified their competitors and their nature of business. Company has good idea about their position as compared to the competitors.

This is company’s strength. Company has moderate marketing plan as they are mainly rely only on networking which can be risky. They do not have addressed any other ways to market the product. Company is considered to be weak in marketing. Company has completely failed to give financial insights about the business. This is one of the important criteria to evaluate any business. Company is much weaker in this area. Business Plan 1 – Pioneer Consulting Consultancy. Their intended product is consultancy in the area of advertising, marketing and industry analysis.

They generally are targeting the small businesses. The company is being started by five college students who recently graduated so there will be minimum start-up cost with no debts. They plan to market their service mainly through networking. Also throw some light about the concept, company’s legal status, vision, mission, It should give the information about company’s product and services, their features It should describe the current potential markets and company’s perceive position. It should give the idea about other companies in the same market, their product

It should describe sales and promotion plans, projections and general economics of business. This measure is moderate described in Pioneer Consulting business plan. They have discussed in brief about the mission, key to success. This can be considered their strength. Pioneer Consulting has given moderate information about the key people. They have given their background which shows their competency to run business. This is strength of the company as key people’s ability to run the business is reflected in this business plan. Company has given little details about their product and services.

They have not given the key features of their service and perceived benefits. This can be considered as weakness. Pioneer Consulting has moderately identified their competitors and their nature of business. Company has brief idea about their position as compared to the competitors. This is company’s weakness. Company has weak marketing plan as they are mainly rely only on one to one contact Company has given detail financial insights about the business. This is one of the important criteria to evaluate any business. Company is much stronger in this area.

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