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Develop and Implement the Solution

At this point, having analyzed the

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alternatives from the

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benchmarking exercise, the

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author is in a position of suggesting a solution for HK. HK should get its people togethe

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r and agree on the

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common objectives and what is needed to reach the

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se objectives. Jan Petersen need to convince the

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CEO that the

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e-publishing project will succeed on the

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condition that the

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CEO allows more time for the

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project to mature. The CEO and management team will understand the

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need for having a project culture, which message is going to be delivered by management team members in favor of the

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project.

The people involved will meet and agree on goals and deliverables. Having the

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final recommended solution for HK, it is now key to have the

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implementation plan in detail. Table 4 shows the

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detailed implementation plan, which emphasizes the

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need for control, involvement of people, research and constant reporting. A crucial step is to create a project team and start working in a project team structure, including the

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appointment of a project manager. The CEO needs to be convinced in the

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early stages of the

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project, so he will allow his people more time to make the

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project a success.

Once the

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CEO sends out the

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message, the

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acceptance of the

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e-publishing project will be accelerated. In order to reduce the

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resistance to change, the

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company is to invite experts within the

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digital industry and Will Harper to its meetings. A pilot has been integrated in the

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implementation plan and allows for scaling up titles after a successful period. HK needs to be very critical with what will be outsourced. Once the

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outsourcing partner has been selected, attention needs to be paid to core employees in the

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parts of the

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company, which will not have been outsourced.

After the

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suggested solution has been put into practice and functioned for a period within the

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organization, it is time to evaluate the

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results and determine whethe

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r the

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goals and end-state defined earlier have been achieved. As it can be studied in Table 5, each of the

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goals was assigned a target and a tool to measure its attainment. One of HK’s primary objectives was to take its share in the

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promising growth of the

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e-publishing industry. HK can eithe

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r determine its achievements in this respect by measuring the

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total number of sales within a timeframe of 12 months or by measuring and comparing its own growth in the

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sales of e-books.

A condition to sell e-books at all is by having the

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distribution network for this type of books. HK will have three players in the

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worldwide e-publishing industry in its network, so e-books can be sold on a large scale. One of the

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first steps in the

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implementation plan was to create a project organization, which will haven been a critical success factor: multidisciplinary resources have been allocated to implement the

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strategy to become a leader in the

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e-publishing industry.

These resources need to support the

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initiative, which is the

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reason why management will do a regular check via surveys and meetings to assess the

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ir opinions and come up with actions to convince the

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m of the

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new strategy. Furthe

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rmore, both management and employees must be committed to hit the

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critical milestone in the

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implementation plan. By having agreement on the

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plan before the

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actual implementation, all people involved are more likely to make the

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ir best efforts to make the

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implementation a success. Conclusion The Harrison Keyes case poses interesting challenges.

Having a new CEO with different views on the

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viability of e-publishing was hard to absorb or the

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organization. Instead of continuing the

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project with a CEO not in favor of the

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project, all people involved went back to the

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basics and the

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reasons for the

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project. There are ample companies, which have proven to be successful with e-publishing in the

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recent past. The CEO will change his mind after knowing the

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facts and figures about the

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ir successful competitors and the

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gaps to fill within HK to make the

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project successful.

The preparation of the

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cooperation with the

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outsourcing partner should have been prepared better with more internal support. Staff at HK were not aware of the

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urgency for the

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relationship with the

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outsourcing company. Furthe

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rmore, HK had an organizational unsuitable to handle projects, which aim at realizing the

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strategy. A detailed implementation plan created a clear picture with set timelines for everyone to agree on. Hurdles still have to be taken, but the

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company can at least anticipate problems and act upon the

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m.

Management plays a crucial role as well in creating an organizational culture for change.

References

Gray, C. F. , & Larson, E. W. (2005). Organization and culture.. Project management: The managerial process, p. 55. New York: The McGraw-Hill Companies. Gray, C. F. , & Larson, E. W. (2005). Managing Risk. Project management: The managerial process, pp. 218-219. New York: The McGraw-Hill Companies. Gray, C. F. , & Larson, E. W. (2005). Organization strategy and project selection. Project management: The managerial process, pp. 21-22, 28-29. New York: The McGraw-Hill Companies.

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