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Development of a New Employee Incentive Program

BEG help employees be more CEO- friendly while matching the company’s mission? I did a little research and found a local hybrid dealership that is offering excellent rebates to employees whose employer purchases company vehicles thru them. By the company purchasing new hybrid cars this will create a wonderful public image that matches our mission. BEG can use the newly purchased hybrid cars in advertising.

The advertisement can read, “Easy To Be Green practices what they preach to their customers! ” This type of advertising will catch the eye of potential customers and create a positive public image. As the Director of Public Relations, I can use our internal environmentally friendly efforts to attract positive media stories with the local newspapers and news channels. I realize that getting new company cars is very expensive.

Especially since the company vehicles are not due for replacement; however, this doesn’t mean the company can’t profit from this deal. BEG can donate current company cars to a local charity like Kara 4 Kids. The donation will look great to the public and we can use the donation as a tax write-off. After the company purchases new hybrid cars, the dealership will give great rebates to our

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employees. These rebates will encourage employees who are thinking about getting a new vehicle to purchase a hybrid instead of a traditional gas guzzler.

As more and more employees take advantage of this great deal, employees can use their own personal hybrid experience as a selling point to current and potential clients. Employees will also feel a sense of pride that they are contributing to a cleaner environment as well as supporting their company’s mission. Initially, BEG will incur high costs to start this employee hybrid car incentive program; forever, in the long run the company will save on gas, will be helping the environment, and will have an excellent public image.

Not only will our company nave CEO-trendily vehicles, but our employees will to. I am asking tort your approval to continue to investigate this deal and work with the local hybrid dealership. Once approved, I will contact the local dealership and provide you with more details on the incentive program and a complete budget to offer this incentive. Just imagine Peg’s parking lot in five years with all CEO-friendly vehicles. Talk about a company image!

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