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Direct and Indirect Management Approaches

Reduced resource use, improvement in the supply chain performance, enhancing customer benefit, opportunity optimization and quantitative level assessment—these are few of the direct and indirect management approaches of Coca-Cola Bottlers. The Ethics and Compliance Committee of the company are in-charged with mitigating the employees and all the other human resources related issues to make sure that their concerns are entertained in the most professional and humane approach.

Their aim of fulfilling the needs of their workers are aligned with their motivational practices which they believe are the core values in achieving harmonious relationship between the workers and the management (Rotzoll, 1994). Conclusions and further remarks In the contemporary scenario, Coca-Cola has remained firm in their reputation and as mentioned above, they have outstandingly fulfilled their mission. Corporate values, ethics and organizational management are capstones of reaching success in every business.

Thus, the forecasting method used must be consistently dated so as to meet the challenges of the fast-changing society. The performance of the company is grandeur in the business arena.


Rotzoll, K. B. (1994). For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It by Mark Pendergrast. Journal of Marketing, 58(4). Seabright, J.

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(2006). Making Every Drop Count: Environmental Stewardship at The Coca-Cola Company. from http://www. thecoca-colacompany. com/presscenter/viewpoints_environmental_naem. html

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