E-business & its practical uses
Therefore, e-Business can be defined as doing business over the internet or using information communication technologies (CIT) to purport customers and services. E-Business does not Just form directly come and form to become one part of the business organization. But, it has transformed from the uttermost business desires of making customer services better through internet technology. The Journey to establish the idea of making electronic business better can be differentiated into three parts: External Communications, Internal Communications and Evolution of e- Business.
For stages of e-Business or the start of e-business is when business organization become involved and interest in Information Communication Technology so called Internet. So, what do we need In order to do e-easiness? Obviously, we need the business weapon of the organization. As there are only few IT technicians at that time, business people has to think by themselves of how to present our customers about our organization. First, we need to provide the company information and history to let the customers know about the company.
The reason to provide company’s Information Is because e-easiness cannot communicate the customer directly as “brick and mortar business. The weakness of this External Communication stage is that business organization can only think
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For this reason, they created Intranet, an Internal network of organization which uses to share documents and information within the business. The advancement of intranet has created the useful tools as forum pages, bulletin boards and online directories. As most of the documents are shared through the intranet, security has become one of the biggest Issues. After some of experimenting e-Business, companies started to do selling and buying over the internet. E-business can be distinguished into three types: business- to-business (BIB), business-to-consumer (BBC) and business-to-government (BAG).
But in this report, I would like to explain mainly about (BBC) e-Business type. In straight forward, BBC e-Business is the electronic or Internet based marketplace where customers buy products through the Website. The success of e-Business is the customer trust over the company or retailer’s website. D. Hoffman state that “Trust is interaction between an online business and its customers. ” How can we gain customer trust in e-Business? There are many ways to gain by the design of the vendor website; it contains website interface design and its architecture.
If the website design appearance does not look professional, customer would Just try to search in competitor’s website. Even when we can lure the customer into the products description, it only reaches to the potential customer stage. At products ascription page, we have to show all the information that customers seek in clear and concise patterns. When we reach to payment stage, the security of storing customer details has become involved. In technical issues, this stage is the most important part of e-Business.
To provide e-services to consumers, the merchant has to use technology tools such as- servers, databases, networks and information system with business strategies and practices. When databases and networks are involved in real business, the security to store the information and to maintain is extremely important issues. Although buying things online is convenient, there are many risks involve in doing so. For example, when a customer purchases a product online, they will have to provide their personal details to ship to the address and customer’s credit card information to pay for the value of products.
The risks involves even in very little amount transition because there are many cyber criminals and hackers trying to steal the bank account information all the time. That is why security and privacy of customer as well as the company information is most important issues in e- Security in e-Business means preventing the transmitted data between customer and merchant from cyber criminals, which means customer’s bank account information, cannot be misused by any unauthorized persons like hackers.
To prevent from those data thief, company has to manage those securities called Security risk management. Security risk management involves planning and implementation of the security issues. IT security technicians have to think different kinds of threats that can be happened in e-Business process and use particular technologies to counter from those threats. After implementing the security software ND firewalls, they have to make changes or do modifications according the new security threats because web applications that company uses are highly vulnerable to hackers.
The suggested protection from those attacks is regular updates of applications. In large e-retailers websites, the scalability and maintenance of the website are essential as well. For example, in airline bookings system, many travelers are trying the get the exact time and seat for their particular trips. Especially in holiday seasons, a large number of travelers are trying access to book for the air tickets. When too many customers are trying to access the booking systems, it sometimes crushes the whole airline website.
When this happens, customer will definitely go and book the air tickets from rival airlines. When it happens, it causes the airline a huge loss in terms of customers trust and reliability. This case emphasizes how website maintenance and scalability is important to e-Business. In department store, there are many staffs to assist you to choose the right item particular e-retailer website, they may want to ask questions about how this product is made of, how many days it will take to ship, what kind of warranty can be given if mom things go wrong with the product, etc.
Therefore, there must be help section implement in the websites when customer wants to get more information in which the website calls Frequently Asked Questions (FAQ) section. In my experience, sometimes customer may want to ask the question by person when customer want to remain anonymous. In this case, they must provide online chat help with the operator of the website. In this way, the organization can provide the same customer services as in department store. Different customers have different ideas about payment security issues.
Depending on the customer background, he might think paying by Papal or Master Card is the most secure way to make payment over products. Therefore, the e-retailer or e-Business website must provide different kinds of options to make payment over transition. When customer has purchased some products and they did not arrive in normal amount time, he may want to be contacted by the company whether the order is processing or not. In this case, the service provider of the company should clearly clarify about how the order has processed and they need to send notification e-mails bout the transition and shipment progression.
In e-Business, the company’s reputation is also important because when a person starts to buy things online, they first try to search the most popular brand around the market. For instance, when customer find out about the unknown brand products form Amazon retailer website, he would not buy that products as he does not know about the brand history and reputation in the market. Moreover, the reputation of the e-retailer or company is important too. In order to get the best reputation, the company must provide customers with the best service with the best price.
By doing so, old customer may recommend to their friends or families and this provide the good reputation chain in terms of consumer. Furthermore, company good reputation can be obtained from third-party organization too. This includes the authorization of certain awards and honors from Government or Computer Association. In conclusions, e-Business is a complex organization with many security issues in terms of technical and non-technical and those security will need to be optimized with the increasing trends of cyber criminals. Customer trustworthy is also important issues in marketing of e-Business.