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E-Business Paper Essay

At Best Buy, if a customer sees a better price online at their online store, the lowest price is taken when the customer Is making the purchase. There are numerous advantages to Best Buy having a store website. The first advantage Is a worldwide presence. Servicing customers all around the world ensures the store presence and keeps customers happy that the product is available and will be shipped with a quick click of a link. Another advantage Is the Improved customer service. Most times when a customer is vaulting a website, a pop up chat window will appear.

Having customer service readily available may help encourage the customer to know more about the service or the product. The best part of the online store is that customers can make payments online and the products can be shipped to the customer without the customer ever leaving their home. More advantages of Best Burs store website are the cost effectiveness of marketing and promotions. Using the website to advertise product guarantees more individuals reached. Special promotions and sales can be the feature of the website to attract the attention of visiting customers.

Best Buy has to engage cost-effective online advertising strategies to their advantage.

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Best Buy developed a competitive strategy to maintain an advantage over customers. Best Buy has pursued both the cost strategy and differentiation strategy. With differentiation strategy they want their product to stand out among competitors with rave reviews. With cost strategy, they are matching not only their online pricing but the pricing of the competitors (Best Buy. Com, 2013). Websites cannot Just run on their own because oversight from an IT department needs to be conducted so that websites are running efficiently.

Websites are loaded with information regarding directions to make sure the transaction process Is stress-free. Simple Instructions can possibly save the buyer from Issues with their purchase. The mode of payment Is programmed to ensure security to the customers information (Beggaring, 2008). Just like the numerous advantages, there are disadvantages of running an internet website. The main disadvantage is the lack of growth in some of the sectors. Some items do not always have the sales growth anticipated. Some Individuals Like to see for homeless and be able to look at the product up close before purchasing.

Even though the online store provides the convenience of shopping, there are some who would rather make purchases, such as electronics, in person. Another disadvantage to the online store Is the resources needed to redefine a product or upgrade computer systems. Best Buy must ensure the best business processes are being put in place when maintaining this website. It is important to receive good feedback and 1 OFF direction (Best Buy. Com, 2013). The disadvantage of the internet store is the question f safety.

These days there are so many fraudulent activities involving other people’s money that Best Buy must put their online visitors mind at ease with the type of online payment services they choose. Shoppers love the option of pick an pay, but some still have reservations if that is the safest route to go. One of the many issues in store websites is the personal questions requiring contact details of customers. When websites ask for personal details, customers tend to tense up at the thought of sharing email addresses and phone numbers. To keep hackers at bay, Best Buy has plan in progress to keep the hackers out of their databases.

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