In the contemporary business era, every corporation is lending its focus towards E-business. It is also referred to as ‘the new economy’, a whole new business model, transforming B2B and B2C to P2P, which is, Path to Profitability (Kalakota and Robinson, 2001). B2B Technologies and Applications This type of e-business is also termed as buy-side e-business. Among many e-business tools, SCM Software and Procurement Support are mentioned below: SCM Software Supply Chain Management (SCM) entails the products and services, which are crucial and strategic in the manufacturing processes that a company goes through for its products.
For example, petroleum is the most crucial component in the process of refining (Markus, 2000). Considering the importance of this process, the SCM tools or the ‘advanced planning and optimizing’ (Markus, 2000) tools are incorporated to help the company in giving information about the shipping routines and the optimal production of the company according to its capability to deliver. Considering pastry business, SCM tools like warehouse handling and maintenance and transportation management could be implied as part of e-business strategies. Procurement Support
This software could also be applied as it enhances the company’s control over its purchases and lessens the additional cost owing to delivery delays
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Example An Australian example of the B2B e-business is eSTEEL having the website www. esteel. com (Singh and Thomson, 2002). This is easily and effectively used by suppliers for the expansion of their reach in the market and for growing their customer base. This has also helped them lower the transaction costs. Buyers depend on eSTEEL for the mentioned purposes. B2C Technologies and Applications This is also termed as sell-side e-business. Among many applications, Electronic Storefronts and Data Analysis, Data Mining and Business Intelligence are discussed below: Electronic Storefronts
Since, every consumer also comes in the category of a computer user; we could say that the online consumers perform all the functions of a traditional consumer while they interact with the system (Koufaris, 2002). Thus, we could have our own website to which the consumers would be having an easy access (Markus, 2000). This way, our website would contain everything our business offers in terms of all kinds of pastries, so that the consumers can even place orders online. Data analysis, data mining and business intelligence This approach is efficient in determining more potential consumers with the support of the results by this e-commerce tool.
We could use the technology in order to focus on the attributes of the current customers who get attracted towards our pastries and strategically using those results to get the attention of prospective consumers. Example BankAmerica is considered to be a data mining pioneer (Markus, 2000). It used technology in order to understand its current customers who use its different services. It used the results to attract more customers having similar traits thus, improving its marketing efforts. References Kalakota, R. and Robinson, M. (2001). E-business 2. 0: Roadmap for success. 2nd Edition.
USA: Addison-Wesley Koufaris, M. (2002). Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Information Systems Research, Vol. 13, No. 2, pp. 205–223. Retrieved August 20, 2010 Markus, M. L. (2000). Paradigm Shifts – E-Business and Business/Systems Integration. Communications of the Association for Information System, Vol. 4, No. 10, pp. 1-45. Retrieved August 20, 2010 Singh, M. and Thomson, D. (2002). E-Procurement Model for B2B Exchanges: An Australian Example. 15th Bled Electronic Commerce Conference, E-Reality: Constructing the E-Economy, June 17-19. pp. 293-307