E-Cigarette shop BUSINESS PLAN Essay
Age Third segmentation is done on the basis of age but we try to target all ages of people whose smoking but mostly will be from the age of 18 to 45, both sexes. Target Marketing Basically same as the above mentioned, age. V-gigs are non-flammable electronic atomizing devices that look like, feel like, and taste like a real cigarette and perform the same pleasure of smoking a traditional cigarette by giving nicotine in your body, which smokers crave but without the harmful effects of a traditional cigarette.
Smokers enjoy a dose of vaporized liquid cootie solution and exhale water vapor that resembles a puff of smoke, providing a physical sensation and flavor akin to inhaled tobacco smoke. An electronic cigarette generally consists of three main components: a cartridge/mouthpiece, atomized (heating element), and battery. The cartridge acts as an e-liquid reservoir and also serves as a mouthpiece on one end AND contain nicotine, water and propylene glycol, an ingredient commonly found in items such as food coloring. By fulfilling ones nicotine requirement and giving and giving the same hit as smoking one can gradually quit smoking altogether.
Researchers expect traditional cigarette smoking to cause 1 billion deaths during the 21st century through
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On the other hand, a manual battery features a button that you press while inhaling. The button is a good feature to have since it lets you have better control on your draw time, allowing you to take longer drags. You can, for instance, press the button a few seconds longer before inhaling to pre-heat the e-liquid and produce warmer vapor and a stronger throat hit. At first, the button may seem awkward to beginners, but it only takes 5 minutes to get the hang of. What is E-liquid as you can see the picture above? E-liquids are available in differing nicotine concentrations, ranging from zero nicotine o high.
Nicotine-containing e-liquids consist of liquid pharmacy grade nicotine, water, natural and artificial flavorings, and propylene glycol (PIG) or vegetable glycerin (VGA). Both PIG and VGA are common food additives and “are generally recognized as safe” for use by the FDA. E-liquids are available in various flavors, such as red bull, mint, mocha, mango and so much more. Here are the benefits of V-gigs: V-gigs comes in a charismatic drop top box which caught people’s eye at the first glance. Its presentation represents the natural and full flavored taste of its e- cigarettes. V-gigs pays heed to every minute detail of the kit.
Be it the natural presentation or the Membership card which comes with it as a proof that you are a proud owner of one of V-gigs kits. V-CGI offers a range of stylish and classy carry cases which are available in black, white and gold colors for a sparkling look, carrying cases covered with crystals of the same colors are available at a little bit higher range. You can also share the awesome experience of V-gigs by use of rubber tips which can be bought easily. For smokers who don’t mind spending a little more for the best experience of e-cigarettes, V-gigs is the perfect brand to go for.
PRICING Our company pricing objectives will be profit minimization and our pricing strategies as we are new products, we’ll be focusing to skim the market with high price because our target customer will be smokers and they will eventually do anything despite the pricing factor to quit smoking. The complete starter kits will be price at $190 Starter kit includes: 1 battery 1 USB Charger 1 cartridges EX. 1 ego case (L size) 1 ml e-liquids of your choice Our company will be at Wants Major a small retail shop there which is on the opposite of Wants Walk Mall.
For the distribution of our product it mainly refers to the agency holders of a particular company who acts as the company representative in the market and supplies the product to different selling points in the markets. It is said to be most important module in the distribution channel of Cigarette as on the other hand they are representing company in the market an on the other hand they are involved in promotional activities of the product due to restriction on advertising and promotion of the Cigarette using media types.
The distributors of pour product will be available in almost all urban cities city and other important areas of the market to increase the availability of the brand in the market and complete against each other. We as the distributor will implement the Intensive Distribution strategy. We’re going to distribute through as many channel types & channel members as possible. To make V-gigs as widely available as company sees fit. If you can see below, we will use the multi-channel distribution for our company. ADVERTISING V-gigs marketing is not designed to “sell smoking”.
It is marketing in a long established mature product category where, where people already know what the basic product is. There will be no commercial sense in trying to market to informed consumers who do not want the product. Its advertising is about its brand. As a new brand we are also sensitive to local customs and cultures. We will be working with other companies in the tobacco industries to establish a common basis for clearly understood conduct which would set the baseline for acceptable tobacco marketing worldwide. Below is the sample of our company’s line.
We’re using careful promotions, because we have to tread a very careful line when promoting e-cigarettes. We make no claims other than to say it is an alternative. The way that message is portrayed differs but consumers are getting it very quickly. We’re going to use the, Social marketing This concept was basically launched in the market to get the customer attention by cigarettes which are bad for health and human body. By this way, we can position ourselves as the well-wishers of the society but the main aim is to tell the customers that this electronic cigarette is also in the market.