E-Commerce and the Australian Economy
Often, e-commerce strategy is described in terms of drawing customers, either from the traditional business or entirely new customers, to the Web site. But a well-coordinated strategy uses each channel to generate further sales in the other. An increasingly popular approach has been to include online kiosks in-store. This is an especially strong tactic for attracting new customers. The kiosks allow instant ordering of products that are not available or out of stock in the physical location. Store employees are available to assist in kiosk.
Many companies have found ways for e-commerce and traditional business to complement one another, and it is a forecast that all businesses will benefit from what electronic commerce has to offer. Hecker (2001) asserted that it is likely that e-commerce will be among the most powerful transmission mechanisms through which technology-induced change will spread across countries. Strategically, e-commerce potentials are highest when applied in those sectors where the countries already hold significant competitive advantages, and where e-commerce subsequently can be used as a tool to strengthen its current stronghold and market position.
Secondly e-commerce can be used to penetrate new markets and develop new services in sectors currently threatened by competition or leveraged by inefficient public services
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While the possible benefits of e-commerce to the society and the development process are obvious, they are not likely to come about without a conscious effort to formulate and implement e-strategies (strategies that could be used to promote e-commerce). The constraining factors must be addressed through concerted policy actions. Indeed, the experience of many of the mentioned developed and developing countries that have succeeded in developing e-commerce and ICT demonstrates the key role played by government policies and strategies established and implemented at different levels of society.
E-commerce strategies for countries must to be considered as packages of measures complementing one another. Implementing only a few e-strategies could be insufficient since areas where no action was taken might undermine the effectiveness of those strategies that were put in place. Thus areas such as legal issues, awareness, human resources, infrastructure and access, e-payments, distribution and trade facilitation had to be considered together and developed in parallel.
Consequently, it is a general consensus that electronic commerce is here to stay.
WORKS CITED Dunt, E. & Harper, I. (2002). ‘E-Commerce and the Australian Economy’, Economic Record, 78(242), 327+. Eckersley, P. , Harris, L. & Jackson, P. (2003). E-Business Fundamentals: Managing Organizations in the Electronic Age. New York: Routledge. Jacobs, D. & Yudken, J. (2003). The Internet, Organizational Change, and Labor: The Challenge of Virtualization. New York: Routledge.