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e-commerce chapter 1 (ko TF)

b
A key success factor for Net-A-Porter is the ability to
A)

use IT for competitive advantage.
B)

buy what customers want from designers.
C)

provide products to a niche market.
D)

provide services at a lower cost.

c
37.

Net-A-Porter’s online store is an example of
A)

business-to-employees EC.
B)

consumer-to-consumer EC.
C)

business-to-consumer EC.
D)

business-to-business EC.

d
A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization best defines
A)

e-tailing.
B)

e-government.
C)

e-commerce.
D)

e-business.

c
39.

Depending on the degree of digitization, EC can take several forms including
A)

the business process, the collaboration, and the transaction.
B)

the marketing channel, the agent, and the collaboration method.
C)

the ordering system, processing, and shipping method.
D)

the payment method, the delivery method, and the production method.

b
Organizations that conduct their business activities solely online are
A)

unrestricted commerce organizations.
B)

pure-play organizations.
C)

brick-and-mortar organizations.
D)

click-and-mortar organizations.

d
Organizations that conduct some e-commerce activities, usually as an additional marketing channel, are
A)

pure-play organizations.
B)

value-added organizations.
C)

brick-and-mortar organizations.
D)

click-and-mortar organizations.

c
42.

A corporate or government network that uses Internet tools, such as Web browsers, and Internet protocols best defines
A)

extranet.
B)

social network.
C)

intranet.
D)

e-market.

c
An online marketplace where buyers and sellers meet to exchange goods, services, money, or information best defines
A)

farmers market.
B)

digital marketplace.
C)

electronic marketplace.
D)

webinar.

c
Referencing the Electronic Commerce Framework, marketing and advertisement is in the category of
A)

value chain.
B)

electronic commerce applications.
C)

support services.
D)

infrastructure.

b
According to the Electronic Commerce Framework, direct marketing, search jobs, and online banking are
A)

part of the EC infrastructure.
B)

electronic commerce applications.
C)

support services.
D)

supply chain management activities

a
When Apple conducts online transactions with its trading partners, this is an example of
A)

B2B.
B)

B2C.
C)

EDI.
D)

e-CRM.

b
An e-commerce model in which all the participants are businesses or other organizations describes
A)

business-to-business-to-consumer.
B)

business-to-business.
C)

consumer-to-business.
D)

business-to-consumer.

d
EC classifications include
A)

business-to-business.
B)

consumer-to-business.
C)

business-to-consumer.
D)

all of the above.

a
A business that provides some product or service to a client business that maintains its own customers best describes the E-commerce model of
A)

business-to-business-to-consumer.
B)

consumer-to-business.
C)

business-to-business.
D)

intrabusiness EC.

a
Selling corporate products to one’s employees is an example of
A)

intrabusiness EC.
B)

business-to-business-to-consumer.
C)

collaborative commerce.
D)

business-to-consumer.

d
A job opening in the Sales Department is posted on the company’s intranet by the Human Resources Department. This is an example of
A)

B2S.
B)

B2B.
C)

E2C.
D)

B2E.

a
Boeing designing a product together with one of its business partners is an example of
A)

collaborative commerce.
B)

business-to-employees commerce.
C)

business-to-business commerce.
D)

consumer-to-business commerce.

a
G2B occurs when
A)

a government entity buys or provides goods, services, or information from or to businesses.
B)

a government entity buys or provides goods, services, or information from or to individual citizens.
C)

a government entity buys or provides goods, services, or information from or to nonprofit organizations.
D)

a government entity buys or provides goods, services, or information from or to other governments.

c
A technology used to electronically transfer routine documents, such as invoices and purchase orders, and for financial transactions is
A)

global document transfer.
B)

electronic funds transfer.
C)

electronic data interchange.
D)

exchange-to-exchange.

c
Commercial activities conducted on Facebook best describes
A)

business-to-consumer commerce.
B)

social commerce.
C)

f-commerce.
D)

c-commerce.

d
.

Reasons EC companies fail include
A)

not ensuring they have the inventory and distribution setup to meet the fluctuating and increasing demand for their products.
B)

lack of financial skills.
C)

little experience with marketing.
D)

all of the above.

d
The second generation of Internet-based services that lets people collaborate and share information online in new ways, such as social networks, wikis, communication tools, and folksonomies, best describes
A)

Virtual Web.
B)

Media Web.
C)

Social Web.
D)

Web 2.0.

a
According to O’Reilly (2005), which Web 2.0 level’s applications exist only on the Internet, deriving their effectiveness from interhuman connections and from the network effects that Web 2.0 makes possible and growing in effectiveness as people make more use of them?
A)

Level 3
B)

Level 0
C)

Level 1
D)

Level 2

c
According to O’Reilly (2005), which Web 2.0 level’s applications work as well offline as online?
A)

Level 1
B)

Level 3
C)

Level 0
D)

Level 2

c
A category of Internet applications that help connect friends, business partners, or individuals with specific interests by providing free services such as photo presentation, e-mail, blogging, and so on using a variety of tools best defines
A)

intranets.
B)

community networks.
C)

social networking.
D)

enterprise networks.

c
.

The e-commerce activities conducted in social networks and/or by using social software best describes
A)

consumer commerce.
B)

virtual commerce.
C)

social commerce.
D)

enterprise commerce

d
.

Because the pace of change and level of uncertainty in the marketplace are expected to accelerate, organizations are
A)

considering less information when making decisions.
B)

making fewer decisions and/or decisions less frequently.
C)

unable to react quickly enough to threats and opportunities.
D)

operating under increasing pressures to produce more products, faster, and with fewer resources.

d
According to the Business Environment and Performance Model, drivers for organizations include
A)

the organization’s strategy.
B)

the organization’s mission.
C)

problems from the business environment.
D)

all of the above.

a
.

Societal business pressure examples include
A)

compliance.
B)

global economy.
C)

increased power of the consumer.
D)

rapid technological obsolescence.

c
According to the Business Environment and Performance Impact Model, ________ provide support to organizations’ activities and to the resultant performance, countering business pressures.
A)

markets and government
B)

missions and strategies
C)

EC and IT
D)

core competencies and critical response activities

b
.

Each of the following is an essential capability that helps drive EC except
A)

providing efficient and effective business transactions.
B)

facilitating company consolidations.
C)

sharing information and knowledge.
D)

customizing products and personalizing services.

a
A method of doing business by which a company can generate revenue to sustain itself best defines
A)

business model.
B)

marketing strategy.
C)

business plan.
D)

value chain.

c
According to the ________ revenue model, customers pay a fixed amount, usually monthly, to receive some type of service.
A)

transaction fees
B)

advertising fees
C)

subscription fees
D)

affiliate fees

b
According to the ________ revenue model, companies receive commissions for referring customers to others’ EC websites.
A)

transaction fees
B)

affiliate fees
C)

advertising fees
D)

subscription fees

c
As identified by Amit and Zott (2001) which of the following is not one of the four sets of values that are created by e-business?
A)

novelty
B)

search and transaction cost efficiency
C)

financial efficiency
D)

complementarities

c
Large organizational buyers make large-volume or large-value purchases through ________, also known as reverse auctions.
A)

name-your-own-price models
B)

viral marketing
C)

electronic tendering systems
D)

online direct marketing

c
.

According to the ________ model, an organization can increase brand awareness or even generate sales by Web-based word-of-mouth marketing or promoting a product or service to other people.
A)

electronic tendering systems
B)

online direct marketing
C)

viral marketing
D)

name-your-own-price

d
Major barriers to EC include each of the following except
A)

implementation difficulties.
B)

lack of technology skills.
C)

lack of potential customers.
D)

competition.

b
Benefits of EC to organizations include each of the following except
A)

supply chain improvements.
B)

closing the digital divide.
C)

efficient procurement.
D)

cost reduction.

b
.

Which of the following is not one of the benefits that EC provides to consumers?
A)

ubiquity
B)

global reach
C)

enable telecommuting
D)

instant delivery

d
Each of the following is a benefit of EC to society except
A)

closing the digital divide.
B)

more public services.
C)

improving homeland security.
D)

fewer permits and less tax.

a
Which of the following is a technological limitation of EC?
A)

order fulfillment requirements of large-scale B2C
B)

security and privacy concerns that deter customers from buying
C)

difficulty obtaining venture capital
D)

unresolved taxation, public policy, and legal issues

d
Each of the following is a non-technological limitation of EC except
A)

people do not yet sufficiently trust paperless, faceless transactions.
B)

lack of trust in EC and in unknown sellers hinders buying.
C)

online fraud is increasing.
D)

software development tools are still evolving.

b
The success of the entrepreneurial company JetPens was due to keeping costs low by each of the following methods except
A)

using open source free software.
B)

giving away free samples via social networks.
C)

using smart key words to rank high with search engines.
D)

advertising via e-mail.

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