An online business model would require infrastructure to be well maintained for the smooth function of the operations at all times. The four infrastructures that are required for the online business company are as follows: 1. Internet technologies: The technologies make sure that all the business complexities are enveloped to get the right amount of security and dynamism in the internet world.
Inmon (2000) says that dynamism with respect to changing market conditions, growth of the data use, handing scalability, interfacing to existing systems, multiple views and handling historical data and many more are the factors to look over for success in e-commerce. 2. Payment gateway: The transactions in the e-commerce environment are taken care by the credit agencies and one requires having a strong infrastructure to make it happen at its best.
3. Data management system: It is solely dependent on the basic forms of storing data so that all the various types of information are available for proof and record. The post purchase stage of the consumer decision is of large interest as the engineering principals of the online business, their Customer Relationship management techniques matter to a large extent for fetching the right amount of customers for the business.
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As the ultimate end user is the customer, so the cost of retaining a existing customer is more than fetching a new one.
Inmon, H W (2000). E-Business Infrastructure. Retrieved 5, September 2008 from http://www. business. aau. dk/oekostyr/file/e-business_infrastructure. pdf. Meder, Debber (2003). Building an E-Commerce infrastructure. Retrieved 5, September 2008 from http://net. educause. edu/ir/library/powerpoint/NCP0311. pp